Snapchat is taking the world by storm but, believe it or not, the photo-messaging app has been around for four years! 45% of Snapchat users are college-aged students, which is more than any other social media outlet and universities have started to notice this engaged audience segment. After Snapchat launched the “snap stories” feature in 2014, college campuses began to get involved using the “campus stories” feature, which allows students to post onto public stories based on location. Geofilters, or location based overlays, soon followed. Around this time is when schools themselves started creating their own Snapchat accounts and geofilters. Snapchat has allowed higher education institutions to engage target demographics in an outlet that creates and fosters community involvement. Read on to learn the ways your school can use Snapchat to market and communicate.
CREATING AN ACCOUNT
Is it time for your university to create a Snapchat account? Well the answer depends on audience and resources. Creating an official account for your school allows for the use of student engagement, as well as the use of “snap stories.” According to the stats, 77% of college students that are on Snapchat use it daily. A great example of utilizing a Snapchat account is the University of Michigan (@uofmichigan). With Snapchat's integrated analytics, it is easy to see growth in measures of story views, followers, geofilter uses, and direct snaps. Use your Snapchat account to:
- Keep current students updated on news
- Cover on campus events in real time
- Engage prospective students by answering questions and giving a glance of student life
First and foremost, geofilters are huge for creating brand awareness. By simply snapping the location specific filter, schools can very inexpensively promote their brand. Geofilters not only market to people in the area, but allow all the followers of the filter users to have exposure. Here at Verge Pipe Media, we utilized the geofilter for a career fair with outstanding results in only a day. Universities, however, have the luxury of being able to create permanent geofilters for FREE. Yep, you read that correctly. According to the Snapchat website, “Artists and designers are encouraged to create and submit a free Community Geofilter for their city, university, a local landmark, or another public location.” In addition, for a small price, you can create short-term geofilters for special events or games.
Over the last year, Snapchat for higher ed has gained major traction. And for good reason. Utilizing Snapchat allows schools to communicate in a more intimate way than ever before. The app is just now gaining popularity among institutions, which makes for lots of room for experimentation and growth. Snapchat is where higher ed’s audience is currently living. Translation: it’s worth looking into. Learn more about how Verge Pipe Media can help your brand integrate traditional and inbound marketing, like Snapchat, download our FREE eBook below.