The VPM Blog

Social Media as Part of Your College Inbound Marketing Strategy

Posted by Chelsea Phillips on Jan 30, 2015 9:10:03 AM



It’s safe to say that if you’re not active on social media, you may either be under a rock or stuck in the 20th century.

Let’s face it, even our grandparents are actively on Facebook, embarrassingly commenting on every post and picture with infinite questions, comments and concerns.

Mark Zuckerberg, creator of Facebook said, “I know it sounds corny, but I would love to improve people’s lives, especially socially. Making the world more open is not an overnight thing. It’s a 10 to 15 year thing.”

Well, Zuckerberg, congratulations.

From 2004 to 2013, Facebook users jumped from 1 million users to 1.15 billion users. Twitter climbed from 6 million in 2008 to 554.7 million in 2013. Instagram soared from 1 million to 150 million in three short years between 2010 and 2013. Google+ users stretched from 400 million to 1 billion from 2011 to 2013. From 2006 to 2013, LinkedIn developed from 20 million to 250 milllion users.

People are more sociable now than ever before. A simple hashtag or retweet can connect us to social media users all over the world. Thus, social media is influencing us in more ways than just being social.

What, Verge Pipe Media?

 Let us explain.

  1. Social media influences our buying habits. Have you ever noticed how strategically placed advertisements are on your feed? More so, if you saw a friend or follower expressing how great a product is, aren’t you more likely to buy it? Forty-seven percent of Americans say Facebook is the number one influence of their purchases.
  2. Social media influences our behavior. We’re not sure about you, but our New Year’s resolution lasted a little longer than the first 3 days of 2015 because our friends and followers continuing with their devoted plan inspired us to try do better (with much emphasis on TRY).
  3. Social media influences multitasking. At least 16 minutes of every hour is spent on social media networks. How many tabs do you usually have open on your computer, and of those, which are social media sites?
  4. Social media influences higher education. Besides admission’s offices scanning your social media accounts, they can also use their influences through their accounts using college inbound marketing in efforts to recruit new students retain returning students.

Colleges and universities are beginning to embrace social media, realizing the power it has for using it as a component of their marketing mix.

 As you may recall from our previous blog, Boost Morale and Retention Among Freshmen for Spring Semester, having a social media presence is recommended for a higher retention rate.

A higher education social media strategy would be ideal to pitch to universities who have low retention rates. You’ve got to admit, after seeing a few blogs about how great of a football team your perspective school has and the top dining options on campus, surely a student can read content catered toward them.

A college or university can reach it’s full potential with inbound marketing, personalizing the content that they want to see, when they want to see it. 

For more information on how to make social media as part of your college inbound marketing strategy, download the eBook below.


Download Your Free Guide to Twitter for Higher-Ed

photo credit: SEOPlanter via photopin cc

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