As a Community Manager, I am responsible for managing Verge Pipe Media’s social media accounts. With this position, I acquired the huge responsibility of being the face of the entire business (no pressure, aye?). There’s a lot that goes into successfully managing social media accounts, and one of the biggest aspects in ensuring my strategy is successful is SEO.
SEO, or search engine optimization, can allow for your content to be easily found in search engines. Search engines use a ranking system to determine what search results are found in what order. SEO helps you make it to the top of the ranking. As Community Manager, here are my top 5 things I’ve learned about SEO.
- I learned best through trial and error:
When I first became Community Manager, I was new to SEO. I knew a little bit about it, but I didn’t exactly understand how it worked. I researched about it and asked SEO experts, but I found that I learned the most by just plain ole trial and error. I learned by doing. There are also so many SEO tools out there that help guide you, such as SEO by Yoast in Wordpress, or the built-in SEO tool in Hubspot. These tools will make your life easier.
- Keywords are imperative:
Once you find a good SEO tool, you’ll realize that strong keywords are one of the most important aspects of SEO. Long tail keywords help individuals find your content. Make sure you add keywords in your title, content, URL and meta description. Not only do you need keywords, but make sure they're long tail keywords, which are more specific, longer keyword phrases. You could write some of the most eloquent and mind blowing articles, but if you forget to use keywords, all of your hard work is wasted.
- Character limits are harder than you think:
Yeah sure, you know how to tweet about your day or your last meal, that’s easy, but can you write a compelling summary about an entire article in under 140 characters? You probably can, but it’s really hard. Although, like I said earlier after some practice it will get easier and you’ll be a meta description writing pro.
- Optimize for humans, not for search engines:
This is one of the first things I’ve learned in my Community Manager journey. Always write for your searchers, not for search engines. Write compelling content in a conversational way that your buyer personas will actually want to read.
- Always write a compelling meta description:
You know that little tiny text that’s under titles in search results in engines like Google? That’s a Meta description. Meta descriptions can be easily overlooked when getting content together to be posted. It’s a huge mistake to not include a Meta description. It’s also a big mistake to “fudge” it. Readers will not read your content if they find that your Meta description is poorly written, boring, or if they feel that your content won’t help them.
SEO may sound confusing and complex, but after some practice, you’ll realize like I did that it’s not that bad. Use my 5 tips to jumpstart your SEO and increase your interactions with your buyer personas.