Not knowing how to “work Facebook” is almost inexcusable these days. Millennials and Baby Boomers alike have pretty much gotten the hang of how the social media platform works. I’m not saying we don’t see the occasional status update that was supposed to be a picture comment from Aunt Jane – but she has 50 cats and still has dial-up, so we forgive her.
There’s a lot more to the Internet than Facebook and email, and with everything (literally, everything) moving to digital, it’s hard for less tech-savvy people to keep up. From Google Drive to Hashtags to LinkedIn, even the most social media loving, marketing pros have to set aside time to learn the latest digital trends.
Here at Verge Pipe Media, we are constantly experimenting with new platforms, which means our clients are inadvertently along for the ride. Because we drag you along through all of our social media platform experimentation, we owe it to you to explain (and apologize for) the more confusing aspects of the tools we use.
1) Google Drive
This is a heavily opinionated statement, but Google Drive is the best gift Google ever graced our world with besides that whole – it can tell you absolutely anything you need to know about anything feature.
Plain and simple: Google Drive is a way to share documents. But there’s more to it. Creating a document (or folder, or photo album) on Google Drive allows you to share it with whomever you’d like. Giving someone access to your file allows them to edit it, add to it, etc., and the best part is, you can watch them do it in real-time from your computer.
Believe me, it makes a world of difference when a marketer and a client can be looking at, adding to, and editing the same document at the same time from different places. Plus, everything that you’ve ever created or has been shared with you stays on your Google drive.
So how does it work? In the top right corner of your Google page, click on the button with a bunch of little squares, and then in the drop-down box click on drive.
From there you'll be taken to a page that you see in the picture to the left. You'll see a button that says "Create." The drop-down box gives you several options - you can create a folder, document, presentation, spreadsheet, form or drawing.
Simply choose what you'd like to create, and get to work on your project. Once you feel ready to share, click the "Share" button in the top right corner of the page. A box will pop-up where you can enter the email addresses of people you want to share your creation with.
If someone creates something they want to share with you, you will get an email notifying you of their request to share the item, and you will be given a link that takes you directly to the document, presentation, or folder.
2) Twitter Interactions
I'd rather jump into a pit of venomous snakes than try to explain to my mother what a hashtag is one more time. I'm kind of kidding. Only kind of, though.
But I mean, I get it. Twitter really is confusing. A never-ending stream of thoughts and articles and pictures and "hashtangs" (that's what my grandmother calls them) - it's overwhelming. So here are some Twitter tips.
When you want to reply to a tweet, you click the little arrow on the bottom right of the Tweet. Immediately, a text box pops up for you to write your reply (like you see below). You can write your response and hit send, but here's the trick: only people who follow the person you are tweeting to will see your response.
So, what do you do? Simple. Put a period in front of the "@" sign.
In the screen shot above, I entered a "." before @VergePipe_Media. This allows anyone who follows me to see my tweet. Once you've replied, you will get a notification that your Tweet has been sent. If you don't see it in your Twitter feed, don't fret. Head to your personal profile, and you should see it in your timeline.
If you've never heard of Dropbox, it's a way to send and recieve files sans the trouble of attaching them to emails. It allows you to share larger files (we all hate the notification that says your file is too big to email), and you can access them from any computer or device - aka, no crisis when you don't have access to your personal computer.
What's great about Dropbox is that you can create personal folders to keep your documents with you whever you go, or you can create a shared folder that allows you and selected people to view and contribute to the folder.
As you can see in the box above, I have four folders, two personal and two shared. Simply click the document icon in the top right corner of the page to upload documents or photos, and click and drag them into their designated folders. No matter where you are, you can login into your Dropbox account and access your files. It saves time, allows you to keep everything in one place, and you never have to worry about your files being "too big."
Similar to Google Drive, if someone shares a folder with you on Dropbox, you will recieve an email notification with a link that will take you directly to the shared folder.
All of that to say...
The ultimate goal of using these platforms is to make everyone's life easier. Gone are the days of floppy disks and jump drives, so hop on the virtual train and use these tips to improve your Internet skills. If you have questions, Tweet at us (after all, I just taught you how).