The VPM Blog

Hosting a Memorable Alumni Tailgate

Posted by Caroline Daley on Sep 8, 2017 9:00:00 AM

Fall is here, and if you're from the south (or anywhere that even remotely follows college sports), you know what that means: football season. Fall means football, and football means tailgating. Tailgating is a fun way to celebrate school spirit and a great excuse to eat and drink with friends and family. Football season also presents the perfect opportunity to connect with alumni by hosting an alumni tailgate. Hosting an event such as this allows the university to show gratitude and appreciation for its alumni while providing alumni the chance to experience the excitement of football season at their beloved alma mater all over again.

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Topics: Alumni Relations, higher ed, university engagement

How Marketing Automation Helps Improve Your Alumni Relations

Posted by Tod Meisner on Sep 13, 2016 9:00:00 AM

Football season is back! That means tailgates and re-connecting with alumni when they return to campus. Most alumni associations spend considerable amounts of time during the offseason planning tailgate events. It’s important to be able to reach these important connections in person and update them on the changes at their alma mater. But, once the food and drinks are gone and the final whistle blows, what are you doing to keep in contact with these alumni?

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Topics: Alumni Relations, Inbound Marketing, higher ed inbound marketing

Agency FRONT LINES: Be A Partner NOT A Vendor

Posted by Tod Meisner on Aug 2, 2016 8:00:00 AM

This is the second blog in a series of blogs written by Tod Meisner, our Executive Director of Client Leadership. In the spring of 2016, he attended Second Wind's Account Executive College in Chicago. The two-day seminar provides methods for improving account service and retaining the accounts that are so important to long-term agency viability and growth. The blog series will cover his key takeaways.

Leading clients is a contact sport. It’s one of the most important things I learned while at Account Executive College. This means that if I’m going to lead our clients successfully, I must be in front of them consistently and speak with them frequently.

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Topics: Alumni Relations, Inbound Marketing, Client Leadership, Client Relations

4 Reasons your Alumni Association should use inbound marketing

Posted by Megan Anglin on Mar 23, 2016 8:00:00 AM

Alumni associations are being overlooked by many soon-to-be graduates or recently graduated alumni. The influx of social media has lessened the need for an alumni association in many graduates eyes, due to the ease of networking that social media provides. Likewise, many recent graduates or soon-to-be graduates view alumni associations as simply a fundraising tactic rather than understanding all the benefits an alumni association has to offer.

Many universities struggle to attract college seniors or recent graduates when encouraging individuals to join their alumni association due to the common stigma that alumni associations are just for fundraising. Hiring a community manager who is well trained in inbound marketing may be your university's key to alumni association success.

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Topics: Alumni Relations

The Schools With The Most Donations and Best Alumni Relations

Posted by Katie FitzGerald on Nov 13, 2013 5:11:29 AM

According to a US News and World Report article titled 10 Colleges Where Most Alumni Give Back by Delece Smith- Barrow the schools that have the most alumni support are actually smaller colleges instead of big universities. The list is as follows:

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Topics: higher education, Alumni Relations

Senior Surprise | Making the Grade with Late Career Alumni

Posted by Don Crow on Jun 17, 2013 5:06:31 AM

Tweet your questions or comments directly to author Don Crow, @DonCrow

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Topics: higher education, Alumni Relations

The forgotten Alumni | Finding your mid-career nomads

Posted by Don Crow on Jun 7, 2013 7:24:56 AM

Tweet your questions, comments and complaints about this article directly to Don, @DonCrow

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Topics: Alumni Relations

Case Study: How Texas Exes Stay Connected

Posted by Piper.vpm on Jun 5, 2013 4:38:13 AM

On Monday, Don discussed how recent grads could stay connected with their universities, but how can universities stay connected with their recent grads? It’s a two way street after all.

A perfect example is Texas Exes, the University of Texas’ alumni organization. They have everything from trips around the world to local events -- heck, you can even create your own wine label through them.

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Topics: higher education, Alumni Relations

A guide to staying connected for the recent grad

Posted by Don Crow on Jun 3, 2013 5:11:04 AM

Tweet your questions, comments and feedback directly to author @DonCrow

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Topics: higher education, Alumni Relations

Case Study: How to Engage Students

Posted by Piper.vpm on May 22, 2013 5:45:53 AM

Universities need to keep their students engaged. Duh, right? It may seem obvious, but it’s easier said than done. So, how do universities effectively keep students connected and interested? These three universities seem to have it figured out:

Susquehanna University in central Pennsylvania is obviously aware that students appreciate free...well, anything. They host a “Spring Weekend” at the end of each year to help students celebrate the completion of exams. Ranging from raves to laser tag to carnivals, Spring Weekend at Susquehanna has it all. The rave provides free alcohol, free glow sticks, free admission, a free DJ...I mean, what else could students possibly need to celebrate?

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Topics: higher education, Social Media, Alumni Relations