The VPM Blog

Marketing Deathmatch: Blog vs Video

Posted by Nikki Butler on May 17, 2017 9:00:00 AM

Let's face it. Video has taken over the internet. We spend countless hours watching puppies, kittens, and tutorials. You want to better market your content to your target audience, but you aren't sure if you should go the route of a video or a blog. Video can be tempting but consumers do not always prefer it. There are many factors that you should consider before diving in (or bellyflopping if you do not get it right). 

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Topics: Blogging, Video Content

Qualities Employers Look For When Hiring Millennials

Posted by Annie Lazor on Sep 8, 2016 9:00:00 AM

It’s 2016, so if we do the math, people who were born in the 2000’s are well in high school. Heck- a couple athletes born in 2000 won Olympic medals this past summer. As the years that seem like yesterday now become decades ago, we also realize that Millennials will be entering the workforce. This may look like a bad thing- many Generation X and Baby Boomers tend to look down upon this generation. They’re seen as self-absorbed, lazy, entitled, the list goes on. There are many things Millennials bring to the table that complement older generations' knowledge. To clear the air, we decided to give an inside scoop on qualities employers look for when hiring Millennials.

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Topics: Blogging, Social Media, marketing to millennials

5 Higher Ed Blogs you can learn from

Posted by Eric Callaghan on Oct 8, 2015 9:34:19 AM

Today, there seems to be a blog that details every subject under the sun. From fashion to sports to cooking to digital marketing (hey that's us!), every subject is researched, written about and shared on social media. Higher education is no exception. Universities and colleges have jumped on the blogging train as of late and if you're in a college marketing department, you should take a look at these five higher ed blogs you can learn from to improve your overall marketing strategy.

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Topics: Blogging, higher ed

The 10 Best Blog Posts of 2014

Posted by Don Crow on Dec 23, 2014 11:56:00 AM

WELCOME 2015 AND OUR GIFTS TO YOU IN 2014:

'Tis the season for the world to publish a, "best of" list for 2014. Yes, we're jumping on that bandwagon, but only because we realize the value in analyzing content and constanly refining your editorial content calendar. 

We hope this collection of posts will help you in your day-to-day journey throgh producing content for your own audiences to help you convert more web traffic into real relationships.

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Topics: Blogging

VPM's Best Blogs of 2014 (So Far)

Posted by Addi Rogers on Jul 3, 2014 4:00:48 AM

In case you haven't noticed, we blog a lot here. And because we're celebrating four years of blogging this week, we thought it'd be fun to take a look back at VPM's best blogs of 2014 (so far).

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Topics: Blogging

Five Key Things to Incorporate in Your Blog Posts

Posted by Addi Rogers on Jul 1, 2014 4:27:56 AM

Today’s blog is a special one, and I feel honored to write it. Partly because I wouldn’t have a job otherwise, but also because I just really love Verge Pipe Media. Anyway, today our blog is four years old.

So, Fun Fact: Verge Pipe Media actually started as a blog. It was Don’s creative outlet for marketing thoughts and ideas that he wrote in his free time. Eventually his vacation turned into his vocation, and here we are four years later - Verge Pipe Media is a full-blown company with clients and employees and an awesome office space. All because of Don’s blog.

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Topics: Blogging

The Blog Blog

Posted by admin on Jun 5, 2012 4:29:53 PM

Last week I was given the opportunity to appear on the Dee Armstrong show to discuss blogging (click the hyperlink for the video). I figured I would do a follow up and elaborate on what I talked about on the show. Blogging 101, if you will. Read through to the bottom for some links to get you started!

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Topics: Content Marketing, Blogging

The Beauty of Blogging

Posted by admin on Apr 2, 2012 3:58:53 PM

Before we get started, a disclaimer: this article is for those of you who want something more than an online calling card and stagnant website.

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Topics: Blogging, Inbound Marketing