The VPM Blog

What Your Business Can Learn From The Sneakerhead Fandom

Posted by Stephen White on Jul 10, 2019 11:02:00 AM

The sneaker industry is one of the biggest niche markets in the world right now, at a whopping $55 Billion estimated net worth with secondary resale markets alone estimated at $1 Billion.  So there has to be a few things these companies are doing right in terms of marketing… or are shoes really just that expensive now? Here’s what we think you could learn from the sneakerhead fandom.

Sneaker Blog Video Spelling
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Topics: Brand Marketing, marketing to Generation Z

How Often You Should Update Your Style Guide

Posted by Sara Brillanti on Apr 24, 2019 1:04:00 PM

In this video, we will explain the function of style guidelines, also known as brand books or brand guide, and how they could help your business. We also dive into how often you could be updating specific elements of your website, in order to keep your brand looking fresh and professional. Check out the video below to learn more about using style guidelines in your business.

Style Guidelines

 If your business is looking to increase website traffic, updated websites yield more viewers. An updated style guideline also makes your brand look modern and professional. Take a look at your blog or website analytics, is your static brand bringing in high engagement and click-through rates? If not, a fresh new look could be exactly what your brand needs in order to attract customers. Happy branding! 

The style guide is a roadmap to how your content will look and sound and this will apply to the campaigns that you run as well. You've got your style down, but what else do you need to get an inbound marketing campaign rolling? Click below to download our free checklist! 

creating successful marketing campaigns

 

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Topics: Brand Marketing, Marketing

How Your Business Can Benefit from Brand Ambassadors

Posted by Caroline Daley on Aug 1, 2018 7:59:00 AM

Unless you've been living under a rock, you've probably heard of the term "brand ambassador." For those who don't know, a brand ambassador is someone who is recruited or hired by an organization to positively represent their brand and help spread awareness. These people are usually already fans of the brand they are promoting and are also usually unpaid. Companies of every shape and size have been leveraging brand ambassadors for years now, and it's about time you hopped on the bandwagon. If you need a little more convincing, we've pinpointed how your business can benefit from brand ambassadors so you don't have to.

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Topics: Brand Marketing, Brand Ambassadors

Building a Consistent Brand in Higher Education

Posted by Caroline Daley on Apr 23, 2018 6:00:00 AM

In our recent blog discussing four things hurting your higher ed marketing, we mentioned that while much has changed over the past eight years in the world of higher ed marketing, there are a few things that have stayed the same. One thing that has remained unchanged over these years is the importance of having a consistent brand strategy. For colleges and universities, your brand is your narrative; it tells people who you are and what you’re about. But have you ever read a story with no consistency? It sucks. We know that sticking to a plan seems hard. Did you stick to that workout plan you made back on January 1st? Probably not. Unlike sticking to healthy habits, building a consistent brand strategy isn’t hard, and once you’ve succeeded in doing so, your school will reap the benefits.

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Topics: Brand Marketing, higher ed branding

Catchy vs. Clickbait

Posted by Jasmine Lee on Dec 12, 2017 12:00:00 AM

Imagine you're scrolling through Facebook and you come across an online retailer that is selling a product you fall in love with. Not only do you love the product, but you see that it is half the price of others like it, sold at similar stores. You click on the ad (because you just can't resist) to see that this newly discovered retailer has terrible reviews and it will take 2-6 weeks for you to recieve any kind of order from them. This, my friend, is an example of clickbait. 

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Topics: Brand Marketing, Advertising

Creative Holiday Campaigns

Posted by Kayla Jolly on Dec 13, 2016 9:00:00 AM

Just before Thanksgiving, holiday marketing campaigns begin to consume our digital world. In fact, some brands have had their most successful campaigns during the holidays. Since this season is overwhelmingly the most popular time to market, there isn’t a better opportunity to connect with potential clients.

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Topics: Brand Marketing

Millennials Obsession With Nostalgia

Posted by Catherine Andrews on Dec 8, 2016 9:00:00 AM

When I think of millennials in the marketplace, I think "trendsetters". This is not to be seen as cocky, but millennials have definitely made some drastic changes in the marketplace with their unique shopping style. Although some companies ,like Buzzfeed, have captured millennials attention, it has taken quite some time for most to feel like they have some sort of handle on how to market to millennials. (For more on how Buzzfeed markets to millennials, click here) It is a difficult task to try to market to such a large and diverse group of people, but one way companies have tried to tackle this feat is through nostalgia.  

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Topics: Brand Marketing

Using Emotional Appeal in Your Marketing Strategy

Posted by Kayla Jolly on Nov 3, 2016 9:03:00 AM

There are two ways to persuade an audience within advertising: rationally or emotionally.

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Topics: Brand Marketing

How Denny's Uses Weird Twitter to Stand Out on Social Media

Posted by Chad Oliver on Jul 20, 2016 8:00:00 AM

UPDATED: March 2, 2017

Denny's has stepped up their meme game and the resulting tweet has achieved a few stellar social media facts:

  1. Almost 94,000 ReTweets
  2. Just over 130,000 Likes

For some perspective, that is more than the famed Oreo, "dunk in the dark" tweet with 15,000 RTs, and has now even surpassed the wildly popular Arby's and Pharrell tweet battle that was RT'd more than 78,000 times.

 No matter what it is, with all things in life, somebody eventually comes around to make it weird. Twitter is no exception. A select few users make it their goal to take their allotted 140 characters to make the weirdest tweets possible. Whether it’s through incoherent grammar, dark subject matter, hilarious misspellings, or some combination of the three; weird tweeters will find a way to make audiences laugh.

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Topics: Brand Marketing, Social Media Strategy, Social Media

The Hype Behind Pokemon Go

Posted by K'yani Gross on Jul 14, 2016 8:00:00 AM

If you are a millennial, you were probably exposed to Pokemon! Whether it was the cards, the video games, and the amazingly produced cartoon. Who didn't want to be Ash Ketchum at some point during their childhood? Probably someone who lacked a sense of adventure (that's not us, of course.) Nintendo has been cranking out various versions of the Pokemon video games for a long time now. Who would've thought that you would be able to catch these lovable creatures in real locations?! Of course we gotta catch'em all.

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Topics: Content Marketing, Brand Marketing, Inbound Marketing

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