The VPM Blog

Creative Holiday Campaigns

Posted by Kayla Jolly on Dec 13, 2016 9:00:00 AM

Just before Thanksgiving, holiday marketing campaigns begin to consume our digital world. In fact, some brands have had their most successful campaigns during the holidays. Since this season is overwhelmingly the most popular time to market, there isn’t a better opportunity to connect with potential clients.

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Topics: Brand Marketing

Millennials Obsession With Nostalgia

Posted by Catherine Andrews on Dec 8, 2016 9:00:00 AM

When I think of millennials in the marketplace, I think "trendsetters". This is not to be seen as cocky, but millennials have definitely made some drastic changes in the marketplace with their unique shopping style. Although some companies ,like Buzzfeed, have captured millennials attention, it has taken quite some time for most to feel like they have some sort of handle on how to market to millennials. (For more on how Buzzfeed markets to millennials, click here) It is a difficult task to try to market to such a large and diverse group of people, but one way companies have tried to tackle this feat is through nostalgia.  

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Topics: Brand Marketing

Using Emotional Appeal in Your Marketing Strategy

Posted by Kayla Jolly on Nov 3, 2016 9:03:00 AM

There are two ways to persuade an audience within advertising: rationally or emotionally.

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Topics: Brand Marketing

How Denny's Uses Weird Twitter to Stand Out on Social Media

Posted by Chad Oliver on Jul 20, 2016 8:00:00 AM

UPDATED: March 2, 2017

Denny's has stepped up their meme game and the resulting tweet has achieved a few stellar social media facts:

  1. Almost 94,000 ReTweets
  2. Just over 130,000 Likes

For some perspective, that is more than the famed Oreo, "dunk in the dark" tweet with 15,000 RTs, and has now even surpassed the wildly popular Arby's and Pharrell tweet battle that was RT'd more than 78,000 times.

 No matter what it is, with all things in life, somebody eventually comes around to make it weird. Twitter is no exception. A select few users make it their goal to take their allotted 140 characters to make the weirdest tweets possible. Whether it’s through incoherent grammar, dark subject matter, hilarious misspellings, or some combination of the three; weird tweeters will find a way to make audiences laugh.

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Topics: Brand Marketing, Social Media Strategy, Social Media

The Hype Behind Pokemon Go

Posted by K'yani Gross on Jul 14, 2016 8:00:00 AM

If you are a millennial, you were probably exposed to Pokemon! Whether it was the cards, the video games, and the amazingly produced cartoon. Who didn't want to be Ash Ketchum at some point during their childhood? Probably someone who lacked a sense of adventure (that's not us, of course.) Nintendo has been cranking out various versions of the Pokemon video games for a long time now. Who would've thought that you would be able to catch these lovable creatures in real locations?! Of course we gotta catch'em all.

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Topics: Content Marketing, Brand Marketing, Inbound Marketing

Leveraging Facebook Videos

Posted by K'yani Gross on Jul 5, 2016 8:00:00 AM

Facebook videos, whether it's live or pre-recorded, can become a very useful marketing tool for businesses. Visuals are often important to potential buyers because they want to see what they're buying and who they are buying from. Social media is a platform where businesses can reach a large audience with ease.

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Topics: Brand Marketing, Inbound Marketing, Video Content

How RFID Technology is Shaping the Marketing World

Posted by Don Crow on Jun 8, 2016 8:00:00 AM

Ask most marketers what frustrates them the most today and somewhere in their Top 3 will be the words, “fragmentation,” “segmentation” or, “the increasing demand of consumers for more tailored experiences.”

Personally, I’ve had an interest in RFID since we began working on apps for live sporting events back in 2012. Fast forward a couple of years, and Verge Pipe Media was fortunate to win the RFID Lab at Auburn University account. We’ve been partnered with them since and have enjoyed learning and seeing RFID technology tested in different industries and potential consumer facing applications.

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Topics: Brand Marketing, RFID Technology

Simple Instagram Marketing Tips To Increase Engagement

Posted by Tod Meisner on May 20, 2016 9:00:00 AM

Instagram is increasingly becoming “the” platform for brands to reach the elusive Millennial demographic. A recent study says that 90% of Instagram users are younger than 35. Instagram also boasts an average per-follower engagement rate of 4.21%.

The numbers don’t lie.

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Topics: Brand Marketing, Social Media, Inbound Marketing

How To Leverage Snapchat's New Custom Geofilters

Posted by Tod Meisner on Mar 21, 2016 9:35:01 AM

It seems like each day we see an article in the Verge Pipe Media Twitter feed or on our Facebook discussing “How Marketers Can Leverage Snapchat” or “Snapchat: What You Need to Know.” Hell, even in 2014 Advertising Ade published “Thinking of Snapchat Advertising? Snap out of It.” So, we’re not exactly wading into virgin territory here.

However, we wanted to take a slightly different angle and present a first-person perspective, so to speak, of what we have “tested and learned” with Snapchat in recent weeks. You’ve no doubt read and seen all the stats. But, we’d like to present a real life case study in what we at Verge Pipe Media has learned and hope to learn in the coming months.

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Topics: Content Marketing, Brand Marketing

Content Strategy is the New Creative

Posted by Tod Meisner on Mar 7, 2016 8:00:00 AM

Our posts routinely talk about the shifts occurring in the marketing world. We often discuss how companies are shifting from traditional marketing to inbound marketing, or how Verge Pipe Media can help you integrate the two. We also discuss how we’ve modeled our teams differently than most to handle these ever changing demands.


In fact, if you look at our blog roll for the past 18 months, many of the posts discuss practical ways businesses and brands can implement inbound marketing or pieces of the inbound methodology into their marketing plans. That said, what’s the one constant theme in these blogs…content. And what makes your content stand out and help you win new business and meet your marketing goals? A killer content strategy.

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Topics: Content Marketing, Brand Marketing