The VPM Blog

Content Strategy is the New Creative

Posted by Tod Meisner on Mar 7, 2016 8:00:00 AM

Our posts routinely talk about the shifts occurring in the marketing world. We often discuss how companies are shifting from traditional marketing to inbound marketing, or how Verge Pipe Media can help you integrate the two. We also discuss how we’ve modeled our teams differently than most to handle these ever changing demands.

In fact, if you look at our blog roll for the past 18 months, many of the posts discuss practical ways businesses and brands can implement inbound marketing or pieces of the inbound methodology into their marketing plans. That said, what’s the one constant theme in these blogs…content. And what makes your content stand out and help you win new business and meet your marketing goals? A killer content strategy.

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Topics: Content Marketing, Brand Marketing

5 Live-Stream Video Marketing Tips

Posted by Tod Meisner on Oct 5, 2015 9:40:18 AM

In the last six months, live-stream video apps have emerged as the shiny new toy in the marketing toy box. First it was Meerkat, then and finally Periscope. All share the same idea, enabling anyone with a mobile device to broadcast and share life’s experiences as they happen. As with any new and exciting medium, marketers are quick to get in on the action in order to be where their customers are, as well as puffing their chests out as early adopters.

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Topics: Brand Marketing

Take Notes: Teaching Employees to be Brand Ambassadors

Posted by Don Crow on Sep 21, 2015 9:36:00 AM

Talent management has been a topic of conversation in the 100 years I've been in a professional offiice setting. Okay, it hasn't really been 100 years, it just feels like it. Add on six years as an officer in the US Army, where we talked about succession planning and suddenly I feel almost qualified to be a HR Manager.

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Topics: Brand Marketing, PR

Start Your Black Friday & Cyber Monday Marketing Today

Posted by VPM Guest Blogger on Oct 11, 2014 8:00:00 AM

Is your academic and higher education marketing team ready for the holiday shopping season? It may seem like a strange question, but there is a lot that any marketer can learn from the methods utilized by retail marketers to prepare for Black Friday and Cyber Monday. The Pew Research Internet Project reports that 74 percent of adults with access to the Internet used social media networking in January of 2014, which is a fact that is not ignored by savvy retailers. Here are three of the lessons that higher education marketers can learn from the world of retail marketers.

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Topics: higher education, Email Marketing, Brand Marketing, Social Media

Small Businesses Can Emulate the Big Guys in Three Key Marketing Areas

Posted by Don Crow on Sep 1, 2014 8:30:00 AM
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Topics: Brand Marketing

The Harley Davidson® Lifestyle – A History and Tradition

Posted by admin on Jul 18, 2014 10:30:27 AM

America may not be old when compared to the rest of the world, but our traditions are deep and strong. Some are relatively new, while others have been around for decades or centuries. Some can be fun and repetitive like marking growth on a door frame while others are beliefs or traditions handed down from mother to daughter, father to son. One of those generational traditions has been around for years and resonates with families across the country from all different aspects of life; a love of motorcycles. And when it comes to marketing and motorcycles, few do it better than the Harley Davidson Lifestyle.

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Topics: Brand Marketing

Beyoncé: No Advertising Needed

Posted by Gray on Dec 20, 2013 2:30:09 AM

The other day, our Community Manager, Amanda, says to me, "Hey, Gray, did you hear about that thing Beyoncé did?" That "thing" she is referring to is Beyoncé's releasing her new self-titled album in the wee hours of last Friday morning. I had in fact heard of it (and have not stopped listening to the album since it came out.)

It's been a week and a few hours since the 'Bey Bomb' dropped, and what a week it's been. According to Reuters, Bey's album set a new iTunes record, selling 1 million copies worldwide and 617,000 in the U.S. By the time I'll post this, those numbers will probably be somewhere close to infinity - infinity copies sold. Not bad for someone who did absolutely no marketing for the album and told almost no one what she was planning - even her producer found out only an hour before it dropped!

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Topics: Brand Marketing, Social Media

Monday Morning Brand QB

Posted by Don Crow on Feb 4, 2013 7:03:30 AM

Because, “Oh No! We’ve got 7 months until football resumes!” is a horrible title.

Monday after the Super Bowl – why isn’t it a US national holiday?! I mean, come on we’re prodded for at least two weeks prior to kick off to empty store shelves of every chip, snack and soft drink imaginable, put our butchers on overtime and fight for beer like it’s the latest gift fad in December.

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Topics: Brand Marketing

Resources: Higher Education

Posted by admin on Feb 1, 2013 6:00:16 AM

Higher education may appear to be a slow-moving entity but rapid innovation is required to stay current in today's world. More and more administrators, educators and students are looking to digital communication, social media and mobile applications - so we've compiled some resources that you may find helpful. If you have specific questions or inquiries, direct them to

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Topics: social media marketing, Content Marketing, higher education, Brand Marketing, Inbound Marketing

I'm Duvin It

Posted by Gray on Jan 25, 2013 3:51:39 AM

I’d like to begin this post by offering an apology in advance for any glaring typos; it’s a little difficult to type while wearing mittens. You see, we here at the Verge Pipe office are in the midst of another harsh and unforgiving week-long winter in Alabama and there isn’t much difference between the temperature outside and inside*.

*Editor’s Note: We love our big open working space with floor-to-ceiling windows, but heat retention is not one of our building’s great attributes. We provide space heaters for all employees and guests. Juuuust to clarify for OSHA and prospective clients.

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Topics: social media marketing, Brand Marketing, Inbound Marketing

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