The VPM Blog

A Very Verge Pipe Media History Lesson

Posted by Don Crow on May 10, 2017 10:00:00 AM

I don't recall the exact day Verge Pipe Media became a reality. It wasn't when the blog began as a free WordPress site, or the day we processed our first payment from a client or the day we hosted a hospitality tent at the Auburn Chamber of Commerce golf tournament.

Verge Pipe Media introduced to the world at the Auburn Chamber of Commerce Golf Tournament, September 24, 2010 (Moore's Mill Club)

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Topics: Inbound Marketing, Client Leadership

Five Easy Ways To Maintain Accountability With Your Client

Posted by Tod Meisner on Aug 23, 2016 9:00:00 AM

This is the third blog in a series of blogs written by Tod Meisner, our Executive Director of Client Leadership. In the spring of 2016, he attended Second Wind's Account Executive College in Chicago. The two-day seminar provides methods for improving account service and retaining the accounts that are so important to long-term agency viability and growth. The blog series will cover his key takeaways.

Leading clients is a contact sport. It’s one of the phrases that stuck with me after I first heard it while at Account Executive College. You must be in the trenches every day with your clients in order to properly lead them. Being in the trenches, for me at least, means being in front of clients consistently, while proactively offering them strategic counsel.

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Topics: Client Leadership, Client Relations

Agency FRONT LINES: Be A Partner NOT A Vendor

Posted by Tod Meisner on Aug 2, 2016 8:00:00 AM

This is the second blog in a series of blogs written by Tod Meisner, our Executive Director of Client Leadership. In the spring of 2016, he attended Second Wind's Account Executive College in Chicago. The two-day seminar provides methods for improving account service and retaining the accounts that are so important to long-term agency viability and growth. The blog series will cover his key takeaways.

Leading clients is a contact sport. It’s one of the most important things I learned while at Account Executive College. This means that if I’m going to lead our clients successfully, I must be in front of them consistently and speak with them frequently.

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Topics: Alumni Relations, Inbound Marketing, Client Leadership, Client Relations

Agency FRONT LINES: Listening With Mirrors

Posted by Tod Meisner on Jul 13, 2016 8:00:00 AM

This is the first in a series of blogs written by Tod Meisner, our Executive Director of Client Leadership. In the spring of 2016, he attended Second Wind's Account Executive College in Chicago. The two-day seminar provides methods for improving account service and retaining the accounts that are so important to long-term agency viability and growth. The blog series will cover his key takeaways.

Leading clients is a contact sport. As our Executive Director of Client Leadership (fancy title I know!), I’ve learned that I have to roll up my sleeves and get dirty if I am to lead our clients successfully. What I mean by that is I must be in front of clients consistently, while proactively offering them strategic counsel.

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Topics: Inbound Marketing, Client Leadership, Client Relations