The VPM Blog

Online Community Manager vs Social Media Manager Salary Comparison

Posted by Abby Broom on Aug 9, 2016 9:30:00 AM

We have talked previously in our blog about the differences in an Online Community Manager and a Social Media Manager, and today I will discuss another difference between the two. The difference we are talking about in this blog post is often times a major factor in a person's job selection process. So, today we are talking about the big S word, salary.

You should start with the comparison of the two roles and responsiblities, and then the online community manager vs social media manager salary comparison will make more sense.

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Topics: community manager

The Difference Between Community Manager and Social Media Manager

Posted by Abby Broom on Jun 28, 2016 8:00:00 AM

Have you heard of an Online Community Manager (OCM) and a Social Media Manager (SMM)? Do some questions arise in your mind like: What is the difference? Which does your company need? Which is the better job for you? This blog will hopefully help you gain a better understanding of what an OCM is and how it differs from a SMM as we explore the difference between online community manager and social media manager.

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Topics: community manager

How to Build A Content Calendar

Posted by Eric Callaghan on Dec 2, 2015 11:41:29 AM

A content calendar is integral to a successful strategy, whether it's blogging, advertising or really anything marketing or digital. It keeps everyone on the same schedule and ensure that tasks get done. A calendar also keeps everyone on the team accountable since the whole team can see what everyone is supposed to be working on. Most of all, it can help organize each team member's day/week/month to help them plan what they need to get done so your business can run smoothly. The reasons not to have one? Well, they are few and far between. But not knowing how to build a content calendar won't be a valid reason if you keep reading.

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Topics: community manager

Five Social Media Editing Tips for Community Managers

Posted by Eric Callaghan on Oct 21, 2015 9:00:00 AM

If you're a community manager like me, then your world revolves around social media. Monitoring and engaging on social media with industry leaders, your followers and your customers is the name of the game, so you want to limit your missteps as much as possible. We achieve this by editing. Surprised? Probably not. But there's a lot more to editing as a community manager than just making sure your tweets are typo-free. I've collected five social media editing tips for community managers to best represent their brand online. So get out your red pens and follow along!

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Topics: community manager

Behind the Scenes: Being a Community Manager

Posted by Eric Callaghan on Oct 1, 2015 9:23:25 AM

I've been an intern at Verge Pipe Media for four months now, and have been the Community Manager for the past two. I got a bit of a head start in the role due to my predecessor showing me the ropes a few weeks before my number was called. We'd take a day or two a week and she would go over what she found her best practices to be, though stressed that I may not find them to work for me and that I will eventually find my own way.

That may seem like vague guidance, but it's probably more training than most people get. If you think about a brand as a Ferrari, many times the higher-ups simply hand the keys over and let you drive without telling you where to go or how to drive stick. Allow me to step in and be your GPS/driving instructor, as I'm about to walk you through my experience of being a community manager.

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Topics: community manager

6 Characteristics You Need in a Community Manager

Posted by Eric Callaghan on Sep 17, 2015 10:02:06 AM

As a community manager, you can get pulled in several different directions every hour. As the small gear that will keep your marketing engine running, they need to be: monitoring social media accounts, editing the latest blog post, collaborating on internal projects, looking over your analytics and gulping down coffee every second they get a chance to breathe. It's not for the faint of heart, which is why we preach these six characteristics you need in a community manager (as written by one).

 

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Topics: community manager

The History of Community Managers

Posted by Eric Callaghan on Sep 9, 2015 9:29:00 AM

It has become a foundational position for any brand's marketing team, but few know where it began.  As we've told you, there are several important roles of a Community Manager, but let's take a look at where the position has been, as well as what is has become today. Time to take a tour through the history of Community Managers.

 

The History of Community Managers

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Topics: community manager

The Art of Managing Web Traffic and Engaging Online

Posted by Eric Callaghan on Aug 31, 2015 9:45:00 AM

With social media becoming increasingly essential by the day in the business world, we hear more and more about the importance of managing web traffic and engaging online with followers. But what does that really mean? Strap in, you're about to find out!

The Art of Managing Web Traffic and Engaging Online

 

We've already told you why community managers are important, so now lets take a look at two of their most important roles for their online presence.

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Topics: community manager

Let's Get Real: How community managers can authenticate your brand

Posted by Taylor Ennis on Aug 3, 2015 9:43:04 AM

What is the sound of your company voice? If it’s an automated robot, you’re doing it wrong. As a living and breathing brand, you should begin to find a voice that helps you stand out in your industry. Whether your business is formal and conservative or quirky and sassy, there is no better way to show your audience that you’re real than with a community manager. It’s simple, if you want to connect with your audience on a personalized level, put a human behind the computer screen and in control of your web generated content.

Below we will review how community managers can make your brand authentic with these four strategies. 

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Topics: community manager

Social Media Management during a Fund Raising Campaign

Posted by Courtney Kennedy on May 20, 2015 9:14:20 AM

Utilizing social media management during a fund raising campaign can greatly expand awareness of the campaign as well as increase the overall amount of money raised. 

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Topics: social media marketing, community manager