The VPM Blog

A Day in the Life: Community Manager

Posted by Melissa Cook on Jul 5, 2017 9:00:00 AM

According to adweek.com, the average person will spend 5 years of their lifetime on social media. Shocking? (Let's be honest, not really...) We all spend hours scrolling through Facebook or Instagram, watching YouTube videos, and laughing at memes, so what we consume matters. But who is the mastermind behind the content you are consuming? If you follow a business, or even a college or university, there is a good chance that the content you see is from a community manager.

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Topics: Social Media, Inbound Marketing, Content Building

How to Make Your Brainstorm Creative, but Effective

Posted by Catherine Andrews on May 24, 2017 9:00:00 AM

All good ideas have to start somewhere, right? Although some people are blessed by simply being struck with good ideas, the rest of us have to work to achieve them. But that's ok! With the right tools and mindset, it is possible to achieve those "holy s*** that's the best idea ever" moments. Where does this all happen? Brainstorming. Brainstorming is the perfect place to start in order to work your way towards obtaining that perfect idea. 

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Topics: Content Marketing, Content Building

The Importance of a Content Calendar

Posted by Catherine Andrews on Apr 19, 2017 9:00:00 AM

What do all successful companies have in common? Well, they’ve all learned, whether it was the easy way or the hard way, that staying organized and planning ahead is key to their success.  Whether it is planning out your goals on a timeline or creating a filing system for the whole office, all aspects of a business need some form of organization.  This includes running your social media accounts.

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Topics: Content Marketing, Social Media, Content Building