The VPM Blog

Inbound Approach to Higher Ed

Posted by Nikki Butler on Jun 27, 2017 9:00:00 AM

Higher education has evolved. Traditional marketing is no longer producing results like it used to. While researching different marketing types, you come across Inbound Marketing. What is Inbound? It is a type of marketing that focuses on attracting customers through content and interactions by publishing the right content, in the right place, at the right time. Overall, making your marketing become relevant and helpful to your customers, rather than interrupting their lives. Inbound Marketing has been the proven methodology since 2006.

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Topics: Content Marketing, Inbound Marketing

How to Make Your Brainstorm Creative, but Effective

Posted by Catherine Andrews on May 24, 2017 9:00:00 AM

All good ideas have to start somewhere, right? Although some people are blessed by simply being struck with good ideas, the rest of us have to work to achieve them. But that's ok! With the right tools and mindset, it is possible to achieve those "holy s*** that's the best idea ever" moments. Where does this all happen? Brainstorming. Brainstorming is the perfect place to start in order to work your way towards obtaining that perfect idea. 

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Topics: Content Marketing, Content Building

The Importance of a Content Calendar

Posted by Catherine Andrews on Apr 19, 2017 9:00:00 AM

What do all successful companies have in common? Well, they’ve all learned, whether it was the easy way or the hard way, that staying organized and planning ahead is key to their success.  Whether it is planning out your goals on a timeline or creating a filing system for the whole office, all aspects of a business need some form of organization.  This includes running your social media accounts.

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Topics: Content Marketing, Social Media, Content Building

How to Make Your Content Unique

Posted by Catherine Andrews on Feb 15, 2017 9:00:00 AM

Can you think of the last time you searched a topic and there weren't numerous hits for it? Neither can I. Thanks to the internet, it seems like every single subject out there has been written about one way or another and released to the public. Of course it is a privilege to have such extensive information at our fingertips, but what does it mean for your company? We all know that a great way to build brand awareness is by creating content. Well, how are we supposed to expect people to find our content when there is most likely thousands of other articles about it out there already? The answer is by creating unique content. 

Now that you know what you need to do, let's take a minute to learn how to make your content unique.

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Topics: Content Marketing

Potential With Podcasting

Posted by Melissa Cook on Nov 8, 2016 9:00:00 AM

Podcasting was considered to be a dying medium 10 years ago. Now, it has gained popularity and is continuing to grow. The surge hasn’t been anything like the Snapchat explosion, but it has grown and will continue to bring more listeners in which makes it an important part of your inbound marketing strategy. Growing your business is a top priority, so why not try something new to reach a brand new audience? Still unconvinced? Here are a few reasons why your business should add podcasting to your inbound marketing mix:

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Topics: Content Marketing

Humorous Brand Twitter Accounts

Posted by Cody Lunsford on Sep 1, 2016 9:00:00 AM



Twitter can easily thought of as the perfect medium for comedians. Its short format allows just enough time to set up the premise and then deliver the perfect punchline. The observational nature of tweets also fits flawlessly into the wheelhouse of most comedians.

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Topics: Content Marketing, Twitter

The Hype Behind Pokemon Go

Posted by K'yani Gross on Jul 14, 2016 8:00:00 AM

If you are a millennial, you were probably exposed to Pokemon! Whether it was the cards, the video games, and the amazingly produced cartoon. Who didn't want to be Ash Ketchum at some point during their childhood? Probably someone who lacked a sense of adventure (that's not us, of course.) Nintendo has been cranking out various versions of the Pokemon video games for a long time now. Who would've thought that you would be able to catch these lovable creatures in real locations?! Of course we gotta catch'em all.

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Topics: Content Marketing, Brand Marketing, Inbound Marketing

Millennial's Reactions to Facebook Reactions

Posted by K'yani Gross on Jul 12, 2016 8:00:00 AM

The Facebook team has been updating their website with a lot of sleek new features. One of these being the Facebook reaction emojis. There are now six buttons you may now choose from when reacting to a posting. This includes: the like button, love button, haha button, wow button, sad button, and angry button. These new options has allowed users to accurately display their true feelings about a post/picture/video. 

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Topics: Content Marketing, Inbound Marketing

Video Marketing for Higher Ed

Posted by K'yani Gross on Jul 7, 2016 8:00:00 AM

Pictures are worth a thousand words. Videos are worth a thousand pictures. So, why not provide visuals in your marketing campaign? Engage your audience's mind by letting them visualize what your products can do. Video marketing for higher education can be beneficial in a multitude of ways. Here, I will explain the pros of marketing your business via video. 

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Topics: Content Marketing, higher education, higher ed, Inbound Marketing, Video Content

Creating Compelling Content for "Boring" Industries

Posted by Tod Meisner on May 12, 2016 9:00:00 AM

Selling a service can be hard, especially a B2B service that may be considered “boring” to the average person. At Verge Pipe Media we pride ourselves on figuring out the problems that keep our clients up at night. The pain points, if you will, that we can help them solve to effectively get the conversions for which they are looking.

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Topics: Content Marketing, Inbound Marketing