The VPM Blog

How To Leverage Snapchat's New Custom Geofilters

Posted by Tod Meisner on Mar 21, 2016 9:35:01 AM

It seems like each day we see an article in the Verge Pipe Media Twitter feed or on our Facebook discussing “How Marketers Can Leverage Snapchat” or “Snapchat: What You Need to Know.” Hell, even in 2014 Advertising Ade published “Thinking of Snapchat Advertising? Snap out of It.” So, we’re not exactly wading into virgin territory here.

However, we wanted to take a slightly different angle and present a first-person perspective, so to speak, of what we have “tested and learned” with Snapchat in recent weeks. You’ve no doubt read and seen all the stats. But, we’d like to present a real life case study in what we at Verge Pipe Media has learned and hope to learn in the coming months.

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Topics: Content Marketing, Brand Marketing

Content Strategy is the New Creative

Posted by Tod Meisner on Mar 7, 2016 8:00:00 AM

Our posts routinely talk about the shifts occurring in the marketing world. We often discuss how companies are shifting from traditional marketing to inbound marketing, or how Verge Pipe Media can help you integrate the two. We also discuss how we’ve modeled our teams differently than most to handle these ever changing demands.


In fact, if you look at our blog roll for the past 18 months, many of the posts discuss practical ways businesses and brands can implement inbound marketing or pieces of the inbound methodology into their marketing plans. That said, what’s the one constant theme in these blogs…content. And what makes your content stand out and help you win new business and meet your marketing goals? A killer content strategy.

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Topics: Content Marketing, Brand Marketing

5 Ways Content Marketing Can Change Your Business Today

Posted by Don Crow on Nov 7, 2014 7:30:00 AM

According to Custom Content Council, 61 percent of consumers feel more confident about a company delivering custom content. How confident? Respondents said they were also more likely to buy from those companies. Meanwhile, Social Media B2B reported that companies with blogs generate 67 percent more leads every month than those who don't blog.

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Topics: Content Marketing

Resources: Higher Education

Posted by admin on Feb 1, 2013 6:00:16 AM

Higher education may appear to be a slow-moving entity but rapid innovation is required to stay current in today's world. More and more administrators, educators and students are looking to digital communication, social media and mobile applications - so we've compiled some resources that you may find helpful. If you have specific questions or inquiries, direct them to [email protected]

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Topics: social media marketing, Content Marketing, higher education, Brand Marketing, Inbound Marketing

Staying Connected with College Graduates: Social Media and Alumni

Posted by admin on Dec 3, 2012 5:21:00 AM

Most Universities are beginning to use social media tools to engage with students and prospective students. They see the value with connecting with millennials across the digital world. This isn't news. But what about for engaging alumni - those who didn’t grow up with internet and mobile access?

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Topics: social media marketing, Content Marketing, higher education, Social Media, Alumni Relations, Inbound Marketing

Case Study: Social Strategy Playbook

Posted by admin on Nov 28, 2012 6:55:11 AM

On Monday, Meredith talked about how to get in the game of social media, school, and athletics. Today, we’re looking at a couple case studies of apps and social media efforts that do just that. From friendly feuds to sharing playlists, each of these groups has recognized the importance of reaching out to fans. This is an across-the-board smattering of what it looks like to put emphasis on social and mobile media.

iRivalz: In Utah, two rival schools have teamed up to take their feud mobile. Fans are already updating their smack talk on Twitter, Facebook and text, so why not create an app that lets them earn rewards for their loyalty. The iRivalz-BYU and iRivalz-Utah app allows fans to register a vote for their team by downloading their team’s app. Once downloaded, you can tap the logo to hear your school’s fight song. Once your team hits 100,000 votes (downloads), the rival school will donate to your school’s athletic scholarship fund.

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Topics: Content Marketing, higher education, Social Media, Inbound Marketing

Using Social Media for Higher Education

Posted by admin on Nov 5, 2012 2:08:00 AM

Higher ed, it’s time to rethink your communication and marketing strategy. You’re being forced to embrace social media. Quickly wrap your brain around the data gathered from one of our surveys of various stakeholder groups at a prominent southeastern university.

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Topics: social media marketing, Content Marketing, higher education, Brand Marketing, Inbound Marketing

Marketers & Mobile Storytelling

Posted by admin on Oct 8, 2012 9:33:38 AM

Technology is evolving. Marketing is shifting. And digital storytelling is emerging. As platforms are becoming more interconnected and participatory, consumers are radically changing how they consume content.

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Topics: Content Marketing, Inbound Marketing

Sharpie's Social Culture & Path to Success

Posted by admin on Sep 26, 2012 1:41:16 PM

For the last six weeks, we've been blogging about enterprise social media strategy and the importance of cultivating a social culture within the company. Today, our resident Wordsmith - Lane Jones - is ditching her keyboard in favor of doodles. An homage to one brand that has done social culture right...

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Topics: Content Marketing, Brand Marketing

Mad Men Vs. 21st Century Marketing

Posted by admin on Jun 20, 2012 10:22:37 AM

Despite the romantic appeal of the cigar smoking, scotch sipping, women seducing ad agency as seen in today’s pop-culture, the traditional style of marketing is doomed, yet most marketing directors seem stuck in the old days.

Mad Men - Interruption Marketing

In Mad Men marketing (outbound marketing), companies focus on finding customers. They use broadcast style, far-reaching techniques focused on one thing: interruption. Cold calling disrupts the family dinner. TV advertisements break up your favorite show. Pop-up ads obstruct your web-surfing experience. Radio ads force you to shut up and listen to a string of commercials before you sing with the next song. Mad Men marketing insists on barging into your consciousness.

And, as a result, 86% people today skip TV ads. Almost half of all direct mail is never opened. What’s opened rarely produces consumer “action” other than to toss in the trash. And 9 out of 10 subscribers click “unsubscribe.” People are numb to advertising, especially the Millennials.

Out of the 6000 marketing messages that interrupted you yesterday (and every other human living in our generation) how many do you actually remember? Probably none. Because we live in information surplus, we have been trained to tune out the noise.The more marketing messages we hear, the better we get at ignoring them.

Sure, under the traditional model, you could build up a massive (uninterested) audience and machine gun content at them. Inevitably, you’ll hit a lead or two.

But the more you spend, the less it works. So, how do you break through the noise?

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Topics: social media marketing, Content Marketing, Brand Marketing, Inbound Marketing