The VPM Blog

Video Marketing for Higher Ed

Posted by K'yani Gross on Jul 7, 2016 8:00:00 AM

Pictures are worth a thousand words. Videos are worth a thousand pictures. So, why not provide visuals in your marketing campaign? Engage your audience's mind by letting them visualize what your products can do. Video marketing for higher education can be beneficial in a multitude of ways. Here, I will explain the pros of marketing your business via video. 

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Topics: Content Marketing, higher education, higher ed, Inbound Marketing, Video Content

Creating Compelling Content for "Boring" Industries

Posted by Tod Meisner on May 12, 2016 9:00:00 AM

Selling a service can be hard, especially a B2B service that may be considered “boring” to the average person. At Verge Pipe Media we pride ourselves on figuring out the problems that keep our clients up at night. The pain points, if you will, that we can help them solve to effectively get the conversions for which they are looking.

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Topics: Content Marketing, Inbound Marketing

How To Leverage Snapchat's New Custom Geofilters

Posted by Tod Meisner on Mar 21, 2016 9:35:01 AM

It seems like each day we see an article in the Verge Pipe Media Twitter feed or on our Facebook discussing “How Marketers Can Leverage Snapchat” or “Snapchat: What You Need to Know.” Hell, even in 2014 Advertising Ade published “Thinking of Snapchat Advertising? Snap out of It.” So, we’re not exactly wading into virgin territory here.

However, we wanted to take a slightly different angle and present a first-person perspective, so to speak, of what we have “tested and learned” with Snapchat in recent weeks. You’ve no doubt read and seen all the stats. But, we’d like to present a real life case study in what we at Verge Pipe Media has learned and hope to learn in the coming months.

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Topics: Content Marketing, Brand Marketing

Content Strategy is the New Creative

Posted by Tod Meisner on Mar 7, 2016 8:00:00 AM

Our posts routinely talk about the shifts occurring in the marketing world. We often discuss how companies are shifting from traditional marketing to inbound marketing, or how Verge Pipe Media can help you integrate the two. We also discuss how we’ve modeled our teams differently than most to handle these ever changing demands.

In fact, if you look at our blog roll for the past 18 months, many of the posts discuss practical ways businesses and brands can implement inbound marketing or pieces of the inbound methodology into their marketing plans. That said, what’s the one constant theme in these blogs…content. And what makes your content stand out and help you win new business and meet your marketing goals? A killer content strategy.

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Topics: Content Marketing, Brand Marketing

5 Ways Content Marketing Can Change Your Business Today

Posted by Don Crow on Nov 7, 2014 7:30:00 AM

According to Custom Content Council, 61 percent of consumers feel more confident about a company delivering custom content. How confident? Respondents said they were also more likely to buy from those companies. Meanwhile, Social Media B2B reported that companies with blogs generate 67 percent more leads every month than those who don't blog.

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Topics: Content Marketing

Resources: Higher Education

Posted by admin on Feb 1, 2013 6:00:16 AM

Higher education may appear to be a slow-moving entity but rapid innovation is required to stay current in today's world. More and more administrators, educators and students are looking to digital communication, social media and mobile applications - so we've compiled some resources that you may find helpful. If you have specific questions or inquiries, direct them to

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Topics: social media marketing, Content Marketing, higher education, Brand Marketing, Inbound Marketing

Staying Connected with College Graduates: Social Media and Alumni

Posted by admin on Dec 3, 2012 5:21:00 AM

Most Universities are beginning to use social media tools to engage with students and prospective students. They see the value with connecting with millennials across the digital world. This isn't news. But what about for engaging alumni - those who didn’t grow up with internet and mobile access?

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Topics: social media marketing, Content Marketing, higher education, Social Media, Alumni Relations, Inbound Marketing

Case Study: Social Strategy Playbook

Posted by admin on Nov 28, 2012 6:55:11 AM

On Monday, Meredith talked about how to get in the game of social media, school, and athletics. Today, we’re looking at a couple case studies of apps and social media efforts that do just that. From friendly feuds to sharing playlists, each of these groups has recognized the importance of reaching out to fans. This is an across-the-board smattering of what it looks like to put emphasis on social and mobile media.

iRivalz: In Utah, two rival schools have teamed up to take their feud mobile. Fans are already updating their smack talk on Twitter, Facebook and text, so why not create an app that lets them earn rewards for their loyalty. The iRivalz-BYU and iRivalz-Utah app allows fans to register a vote for their team by downloading their team’s app. Once downloaded, you can tap the logo to hear your school’s fight song. Once your team hits 100,000 votes (downloads), the rival school will donate to your school’s athletic scholarship fund.

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Topics: Content Marketing, higher education, Social Media, Inbound Marketing

Using Social Media for Higher Education

Posted by admin on Nov 5, 2012 2:08:00 AM

Higher ed, it’s time to rethink your communication and marketing strategy. You’re being forced to embrace social media. Quickly wrap your brain around the data gathered from one of our surveys of various stakeholder groups at a prominent southeastern university.

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Topics: social media marketing, Content Marketing, higher education, Brand Marketing, Inbound Marketing

Marketers & Mobile Storytelling

Posted by admin on Oct 8, 2012 9:33:38 AM

Technology is evolving. Marketing is shifting. And digital storytelling is emerging. As platforms are becoming more interconnected and participatory, consumers are radically changing how they consume content.

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Topics: Content Marketing, Inbound Marketing

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