On Monday, Meredith talked about how to get in the game of social media, school, and athletics. Today, we’re looking at a couple case studies of apps and social media efforts that do just that. From friendly feuds to sharing playlists, each of these groups has recognized the importance of reaching out to fans. This is an across-the-board smattering of what it looks like to put emphasis on social and mobile media.
iRivalz: In Utah, two rival schools have teamed up to take their feud mobile. Fans are already updating their smack talk on Twitter, Facebook and text, so why not create an app that lets them earn rewards for their loyalty. The iRivalz-BYU and iRivalz-Utah app allows fans to register a vote for their team by downloading their team’s app. Once downloaded, you can tap the logo to hear your school’s fight song. Once your team hits 100,000 votes (downloads), the rival school will donate to your school’s athletic scholarship fund.