The VPM Blog

Importance of List Building

Posted by Eric Callaghan on Aug 12, 2015 8:44:42 AM

The idea of expanding your business and finding new customers can be overwhelming if you don't have a solid foundation for it. Just like anyting else, it can be hard to jump into it without at least some base of knowledge. That brings us to the importance of list building, for all types of businesses and brands. List building can help you target the clients that your business really wants, rather than trudging through the muck with hopes of stumbling upon them.

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Topics: development

Technological Differences: Father's Day Edition

Posted by Piper.vpm on Jun 14, 2013 4:55:47 AM

In honor of this week’s Gen X conversation, recent field trip to see The Internship and Father’s Day, it only makes sense to talk about my father -- the tech-savvy X’er whose social profile is nonexistent. Sorry Dad, but it’s the truth.

As a pediatric radiologist, Chief Medical Officer, Physician-in-Chief, husband, father, friend, and just overall normal human being living in the 21st century, my dad’s life is saturated with technology. He uses the highest resolution computers to read X-rays while he has his iPad out for quick research and his iPhone on standby to send whirlwinds of emails and texts. Using the ADT security app to control his home alarm has become part of his daily routine, and he’s constantly stealing glances at his surf tides app whenever he has the opportunity (as a Floridian, he leads a surfing lifestyle).

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Topics: Social Media, development

The [Generational] Digital Divide

Posted by Piper.vpm on Jun 12, 2013 4:56:54 AM

In today’s fast-paced, technologically-noisy world, people communicate with smart phones and computers more often than they do face-to-face. Or at least it feels that way. Millennials walk around staring at their 3 inch screen with headphones in their ears, so connected to their own world yet so disconnected from what’s around them.

The sidewalk has become a very dangerous place, as nobody is ever watching where they’re going. As a result, the pedestrian collision ratio has skyrocketed. But it’s too risky to be caught looking away from your phone. What if a stranger approaches you and wants to -- talk -- I know, they’d be out of their mind, right? Literally running into them sounds better to Millennials than putting themselves in the position to have a spontaneous face to face conversation.

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Topics: development

The More Mobile Shoe

Posted by Piper.vpm on May 31, 2013 4:59:33 AM

It’s well into 2013. Twenty years ago, people thought we’d be living the Jetson lifestyle by now with flying cars, robot friends, and houses in the sky. That didn’t exactly happen, but information technology advanced in a direction we never imagined. No one expected ‘friend’ would become a verb or texting would become our generation’s main form of communication. With developments like these, who knows what the future holds.

Recently, Apple’s CEO Tim Cook has been hinting at upcoming wearable devices. Maybe it’s a necklace that records, stores, and files every conversation we have, or possibly contact lenses that give us superhero vision. At this point, anything seems possible.

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Topics: development

Beat the Summer Slide: Tips for Staying Engaged with College Students

Posted by admin on May 20, 2013 5:25:09 AM

At Verge Pipe Media we have the good fortune of being located next to a prominent southeastern university. We've recently welcomed a new crop of upperclassmen students for Imagineership Training, preparing them to lend their voices to our blog and social channels. They have chosen to sacrifice their final summer as a college students for the sake of adventure, hard work and opportunity.

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Topics: higher education, Social Media, development, Alumni Relations

Case Study for Alumni Involvement: Texas A&M

Posted by Gray on Apr 17, 2013 2:18:41 AM

They say everything’s bigger in Texas. That certainly seems to hold true in the case of their schools’ alumni involvement. One university in particular caught my attention: Texas A&M.

Editor’s note: We realize the Aggies have caught our attention a few times before. What can we say? They’ve got it going on, right now.

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Topics: higher education, Social Media, development, Alumni Relations

Higher Education: Lasting Impressions

Posted by admin on Apr 16, 2013 4:12:37 AM

Every development office is responsible for connecting with graduates in hopes that they will offer their ongoing commitment and financial support.

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Topics: higher education, Social Media, development