The VPM Blog

The ABC's of Marketing to Generation Z

Posted by Addison Folmar on Jul 25, 2018 8:02:00 AM

Watch out Millennials, there's a new generation in town. Generation Z has emerged and has been classified as "millennials on steroids". They are hyper-connected, young, and eager to dominate every industry. Marketers often times like to combine the Millennial generation and Generation Z to market them as the same group because both generations are in the digital age. However, the content being consumed by each generation is different. To say what a 35 year old is interested in is the same as what a 15 year old is interested in would be foolish. Marketers need to learn and research how to market to the new generation. So, how should you market to the next consumer powerhouse? Let's jump in!

Read More

Topics: digital marketing, marketing to Generation Z

How to Turn the Digital Naive into the Digital Native

Posted by Eric Callaghan on Jul 27, 2016 9:11:28 AM

We've said it before, but our business is figuring out how to turn the digital naive into the digital native. In fact, it's right there under the Digital section on our home page. Technology is improving at a rapid pace which forces the world to play catch up. This can leave many businesses in the dust as they fail to adapt fast enough. That's why Verge Pipe Media is dedicated to turning the digital naive into the digital native. Let us show you how.

Read More

Topics: digital marketing

Content isn't King, the Customer Is

Posted by Don Crow on May 24, 2016 5:18:18 PM

I'm currently attending Digital Summit Atlanta 2016 and thought I'd share some of the energy and ideas that bubbled up during Day 1.

Read More

Topics: Inbound Marketing, digital marketing

The VPM Blog

How do we know blogging regularly works? Because Verge Pipe Media began as a blog and grew into East Alabama's first HubSpot agency partner, that's how!

Join us as we share lessons learned, best practices, thoughts on leadership in the social media and mobile world of today and more.

Worried about missing something? Sign up for our monthly(ish) newsletter and you'll get to see the best of the best delivered right to your inbox.

Subscribe to Email Updates

Popular Posts