The VPM Blog

Pay to Play: Social Media Edition

Posted by Melissa Cook on Oct 30, 2018 11:30:00 AM

via GIPHY

So, you just created the best piece of content ever seen on the internet, but it isn’t getting the engagement or reaching the audience you want. What do you do? In the world of social media, there are 3 ways you can pay to play (or “promote” as they call it) on Facebook, and subsequently, Instagram. What are they? You can 1) boost a post, 2) pay to promote a post, and 3) set up an ad campaign.
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Topics: Social Media, facebook ads, Instagram Ads

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