The VPM Blog

How Facebook Live Benefits Higher Education

Posted by Cody Lunsford on Oct 12, 2017 12:00:00 AM

Have you ever been scrolling through your Facebook feed and find yourself captivated by a livestream of kittens playing in a room, traffic at an intersection, or a public event? I know that I have. There’s something so compelling about having access to a live experience from the comfort of your own phone.

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Topics: Facebook Live

Three Steps For Effective Facebook Live Videos

Posted by Tod Meisner on Nov 15, 2016 9:00:00 AM

Facebook Live made its debut in 2016 and continues to revolutionize how marketers use the platform to reach their target audiences. As Facebook’s algorithm continues to give more preference to video that is live over video that is not, marketers need to be smart when using the platform.

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Topics: Facebook Live, Video Marketing