The VPM Blog

A Giving Tuesday Success Story

Posted by Tod Meisner on Oct 25, 2016 9:00:00 AM

Entering its fifth year, #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Celebrated on the Tuesday following Thanksgiving (in the U.S.), #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving.

Since its inaugural year in 2012, #GivingTuesday has become a movement that celebrates and supports giving and philanthropy with events throughout the year and a growing catalog of resources.

As #GivingTuesday approaches for 2016, I wanted to highlight a shining example of a well-executed giving day. My alma mater, Illinois State University, has broken annual fundraising records for two consecutive years thanks to its efforts on #GivingTuesday.

Recently I spoke with Lora Wey, Executive Director of Annual Giving at ISU, to pick her brain about what tactics ISU has used to break these records. Below is a transcript of our question and answer session.

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Topics: Giving Day, Giving Tuesday