The VPM Blog

How To Promote a Short Term Fundraising Project [VIDEO]

Posted by Don Crow on Mar 20, 2019 12:50:00 PM

WHAT'S THIS ALL ABOUT?:

At Verge Pipe Media, we just wrapped up another successful Tiger Giving Day for clients at Auburn University. Tiger Giving Day, as the name implies, is AU's version of the National Day of Giving which has sparked a ton of short-term campaigns, virtually all online (with notable offline components), and all with varying degrees of success. So what steps should you be taking to successfully promote a day of giving for your school, college or university?

Obviously, we're glad you asked as we've put together this video, How To Promote a Short Term Fundraising Project.

What do we mean by, "short term" in this case? It can be everything from a giving day to a less than 30 day effort to raise awareness and donations for a cause or project your school, college or university is seeking support for. For example, if you have a project that would normally fall through the cracks and not warrant a full blown development officer, you can create an online giving platform and then support through online and email efforts.

Here are some additional blog posts or resources to help your social media plan once you've watched the video:

Read More

Topics: higher ed social media, Giving Day

How to Fundraise Using the 5 W's

Posted by Alexa Russell on Aug 8, 2018 9:00:00 AM
Read More

Topics: higher education, higher ed, higher ed marketing, higher ed inbound marketing, higher ed social media, Giving Day, Giving Tuesday

A Giving Tuesday Success Story

Posted by Tod Meisner on Oct 25, 2016 9:00:00 AM

Entering its fifth year, #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Celebrated on the Tuesday following Thanksgiving (in the U.S.), #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving.

Since its inaugural year in 2012, #GivingTuesday has become a movement that celebrates and supports giving and philanthropy with events throughout the year and a growing catalog of resources.

As #GivingTuesday approaches for 2016, I wanted to highlight a shining example of a well-executed giving day. My alma mater, Illinois State University, has broken annual fundraising records for two consecutive years thanks to its efforts on #GivingTuesday.

Recently I spoke with Lora Wey, Executive Director of Annual Giving at ISU, to pick her brain about what tactics ISU has used to break these records. Below is a transcript of our question and answer session.

Read More

Topics: Giving Day, Giving Tuesday

The VPM Blog

How do we know blogging regularly works? Because Verge Pipe Media began as a blog and grew into East Alabama's first HubSpot agency partner, that's how!

Join us as we share lessons learned, best practices, thoughts on leadership in the social media and mobile world of today and more.

Worried about missing something? Sign up for our monthly(ish) newsletter and you'll get to see the best of the best delivered right to your inbox.

Subscribe to Email Updates

Popular Posts

Posts by Topic

see all