The VPM Blog

Three Ways to Incorporate Chatbots in Higher Ed

Posted by Don Crow on Nov 14, 2017 12:00:00 AM

If you don't really know what a "chatbot" is, don't worry. Many people don't know them by that name, but chances are great that you've interacted with, or engaged in an online activity with a bot. If you do know what a chatbot is, but haven't considered it functional in Higher Ed just yet, I hate to tell you that you're already behind.

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Topics: higher ed, chatbots

Top 5 Must-Have Apps for College Students

Posted by Caroline Daley on Oct 31, 2017 12:00:00 AM

Recently we mentioned how convenience has changed the student experience through the use of apps and other technology. Students don't just want a convenient college experience, they expect it. The right apps can make college students' lives much easier and more convenient, so it's important to be aware of the helpful resources that are available to you. As a senior, I've used my fair share of apps during my college career, and I would like to think that I've narrowed down the apps that are worthy of taking up precious storage on your phone. So here are our picks for the top 5 must-have apps for college students:

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Topics: higher ed, student engagement

Out-Of-State Series: How Students Find Universities

Posted by Melissa Cook on Oct 10, 2017 12:00:00 AM

via GIPHY

Determining what college or university to attend is a huge decision, and one teens make every day. These potential students for your university matter, especially the out-of-state students. Why? Let's take a look.

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Topics: higher ed, higher ed inbound marketing

Admissions: Connecting with the Parents of Out-of-State Students

Posted by Jasmine Lee on Oct 3, 2017 12:00:00 AM

Attracting potential, out-of-state students to your university is crucial, but engaging their parents is just as important. For parents, there's a lot that goes into the decision making process when choosing a university for their child. These factors may include how well of a fit the university is, the program for their major, location, scholarships, sports programs, greek life, graduation rate, tuition, and more. 

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Topics: higher ed, higher ed inbound marketing, higher ed social media, parents, out-of-state, admissions marketing

Why Your University Should Offer Entrepreneurship Programs

Posted by Nikki Butler on Sep 19, 2017 12:00:00 AM

 

When people think of "entrepreneurship" they only associate it with running your own business, but entrepreneurship is much more than just creating and owning a business.  Entrepreneurship is described as the "capacity and willingness to develop, organize and manage a business venture along with any of its risks in order to make a profit." Programs dedicated to entrepreneurship in universities are growing and attracting invaluable students every day. In fact, the first course designed for entrepreneurship students alone was founded in 1927. Since then entrepreneurship has flourished to be a top program in many business schools, but not all offer this program. If your university does not have a program just for entrepreneurship, here are some reasons you should get on board.                                                                                                                                                                                                                  

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Topics: higher ed

Op Ed: Why Your School Magazine Should Be Online

Posted by Melissa Cook on Sep 15, 2017 12:00:00 AM

 

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Topics: higher ed, higher ed inbound marketing

The Best Ways to Connect with Recent Alumni

Posted by Cody Lunsford on Sep 13, 2017 12:00:00 AM

Imagine. It’s graduation and the graduates from your university are preparing to walk across the stage. Once they walk across the stage, they are gone from any involvement in the university. EVER. AGAIN.

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Topics: higher ed, higher ed marketing

Hosting a Memorable Alumni Tailgate

Posted by Caroline Daley on Sep 8, 2017 9:00:00 AM

Fall is here, and if you're from the south (or anywhere that even remotely follows college sports), you know what that means: football season. Fall means football, and football means tailgating. Tailgating is a fun way to celebrate school spirit and a great excuse to eat and drink with friends and family. Football season also presents the perfect opportunity to connect with alumni by hosting an alumni tailgate. Hosting an event such as this allows the university to show gratitude and appreciation for its alumni while providing alumni the chance to experience the excitement of football season at their beloved alma mater all over again.

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Topics: Alumni Relations, higher ed, university engagement

How to Keep your Students your Number One Fans

Posted by Jasmine Lee on Sep 6, 2017 1:21:53 PM

In the world of higher education, it can be difficult, at times, to keep your students fully engaged and on the right track to obtaining their degree. As a university, you want nothing but success and excitement for the future from your students during their time at your institution. According to the New York Times, only 19% of students at public universities graduate in four years or less and 36% at more selective, private universities. These statistics are shockingly low compared to what most may think about graduation rates. Here are four helpful tips and tricks to motivate, engage, and keep your students as your number one fans. 

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Topics: higher ed, student engagement, university engagement

Liberal Arts vs. Research Universities: What to know, where to go

Posted by Annie Lazor on Nov 10, 2016 9:00:00 AM

As an attendee of a public university, I’ve received a great education. As a communication major, I’ve been given the opportunity to reach into not just my major, but also other liberal arts majors such as public relations, English, media studies, and journalism. But there are also a wide variety of majors and activities that our university focuses on, which makes serious liberal arts majors consider strictly liberal arts colleges.

What is the difference between the two, what exactly does each major mean, and which one is the best fit for someone looking to go into the liberal arts field? Allow me to explain further.

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Topics: higher education, higher ed