One of the most common questions in Higher Ed is "How can I convince students to choose my school?" The answer to this question isn't simple. There are multiple steps involved. Steps that have to be planned out, strategized, researched, and executed. Luckily, we've done the research for you! The following 4 steps will help you attract and engage with prospective students and parents, while making current students and alumni promote your school. Let's get started!
There was a time when your University "brand" alone was all the enrollment service you need. Students indicated where they wanted to go on their ACT / SAT or they called your main office number - and there was probably only one back then - or they were legacy students and the only, "service" you had to offer was to ask the graduation year of mom and dad.
Topics: higher ed inbound marketing
Determining what college or university to attend is a huge decision, and one teens make every day. These potential students for your university matter, especially the out-of-state students. Why? Let's take a look.
Attracting potential, out-of-state students to your university is crucial, but engaging their parents is just as important. For parents, there's a lot that goes into the decision making process when choosing a university for their child. These factors may include how well of a fit the university is, the program for their major, location, scholarships, sports programs, greek life, graduation rate, tuition, and more.
If you stumbled upon this article hoping to learn how to improve your, "Critical Thinking Appraisal" you might want to tap the 'back' button. Yes, this is a blog that is all about helping Higher Education professionals, but in the areas of Marketing and Communications.
A very important part of the Inbound Marketing process is an attention grabbing Call To Action (CTA) to help convert those strangers you attract into leads. Translated as:
Topics: higher ed inbound marketing
Football season is back! That means tailgates and re-connecting with alumni when they return to campus. Most alumni associations spend considerable amounts of time during the offseason planning tailgate events. It’s important to be able to reach these important connections in person and update them on the changes at their alma mater. But, once the food and drinks are gone and the final whistle blows, what are you doing to keep in contact with these alumni?
Snapchat is taking the world by storm but, believe it or not, the photo-messaging app has been around for four years! 45% of Snapchat users are college-aged students, which is more than any other social media outlet and universities have started to notice this engaged audience segment.
Millennials are constantly bombarded by information that they often disregard as useless. This excess amount of information is the very reason why your alumni institution needs to join the conversation and attract your millennial alumni using inbound marketing tactics rather than bombarding them with information. An important component of the inbound marketing methodology is social media so we’ve complied a list of the four social media apps your alumni association should be using.
How do we know blogging regularly works? Because Verge Pipe Media began as a blog and grew into East Alabama's first HubSpot agency partner, that's how!
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