The VPM Blog

How to Use Inbound for Enrollment Services

Posted by Don Crow on Oct 19, 2017 12:00:00 AM

There was a time when your University "brand" alone was all the enrollment service you need. Students indicated where they wanted to go on their ACT / SAT or they called your main office number - and there was probably only one back then - or they were legacy students and the only, "service" you had to offer was to ask the graduation year of mom and dad.

Read More

Topics: higher ed inbound marketing

Out-Of-State Series: How Students Find Universities

Posted by Melissa Cook on Oct 10, 2017 12:00:00 AM

via GIPHY

Determining what college or university to attend is a huge decision, and one teens make every day. These potential students for your university matter, especially the out-of-state students. Why? Let's take a look.

Read More

Topics: higher ed, higher ed inbound marketing

Admissions: Connecting with the Parents of Out-of-State Students

Posted by Jasmine Lee on Oct 3, 2017 12:00:00 AM

Attracting potential, out-of-state students to your university is crucial, but engaging their parents is just as important. For parents, there's a lot that goes into the decision making process when choosing a university for their child. These factors may include how well of a fit the university is, the program for their major, location, scholarships, sports programs, greek life, graduation rate, tuition, and more. 

Read More

Topics: higher ed, higher ed inbound marketing, higher ed social media, parents, out-of-state, admissions marketing

Op Ed: Why Your School Magazine Should Be Online

Posted by Melissa Cook on Sep 15, 2017 12:00:00 AM

 

Read More

Topics: higher ed, higher ed inbound marketing

How to Make an Attention Grabbing CTA

Posted by Don Crow on Aug 24, 2017 9:00:00 AM

If you stumbled upon this article hoping to learn how to improve your, "Critical Thinking Appraisal" you might want to tap the 'back' button. Yes, this is a blog that is all about helping Higher Education professionals, but in the areas of Marketing and Communications.

A very important part of the Inbound Marketing process is an attention grabbing Call To Action (CTA) to help convert those strangers you attract into leads. Translated as:

Read More

Topics: higher ed inbound marketing

How Marketing Automation Helps Improve Your Alumni Relations

Posted by Tod Meisner on Sep 13, 2016 9:00:00 AM

Football season is back! That means tailgates and re-connecting with alumni when they return to campus. Most alumni associations spend considerable amounts of time during the offseason planning tailgate events. It’s important to be able to reach these important connections in person and update them on the changes at their alma mater. But, once the food and drinks are gone and the final whistle blows, what are you doing to keep in contact with these alumni?

Read More

Topics: Alumni Relations, Inbound Marketing, higher ed inbound marketing

Snapchat for Higher Ed

Posted by Maddie Coats on Apr 21, 2016 8:00:00 AM

Snapchat is taking the world by storm but, believe it or not, the photo-messaging app has been around for four years! 45% of Snapchat users are college-aged students, which is more than any other social media outlet and universities have started to notice this engaged audience segment.

Read More

Topics: higher ed, Inbound Marketing, higher ed inbound marketing

4 Apps Your Alumni Association Should Be Using

Posted by Megan Anglin on Apr 20, 2016 8:00:00 AM

Millennials are constantly bombarded by information that they often disregard as useless. This excess amount of information is the very reason why your alumni institution needs to join the conversation and attract your millennial alumni using inbound marketing  tactics rather than bombarding them with information. An important component of the inbound marketing methodology is social media so we’ve complied a list of the four social media apps your alumni association should be using.

Read More

Topics: higher education, Social Media, higher ed marketing, higher ed inbound marketing

Choosing the Right Platform for Higher Ed Content

Posted by Abby Broom on Oct 12, 2015 10:11:52 AM

 One of the most important things we focus on in the field of digital marketing is which social media platform to use for promoting different types of content. In this particular case, we are going to discuss the best platforms for Higher Ed content. Right now, Higher Ed is a booming industry in need for PR practitioners, social media specialists and marketing teams. That is where we come in.

Read More

Topics: higher ed inbound marketing

How to Create Buyer Personas for Universities...And Why

Posted by Chad Oliver on Oct 7, 2015 9:15:31 AM

Buyer personas are a useful tool for businesses to identify and reach out to their target audiences. Once you create them, you can start to develop ways to best reach those specific people and work on creating content that suits them.  Wouldn't you want to read content that is specifically written just for you? So will your audience. This strategy isn’t only for businesses though. Below, you will find out how to create buyer personas for universities, like yours, and why it’s so important.

Read More

Topics: higher ed inbound marketing