The VPM Blog

Snapchat for Higher Ed

Posted by Maddie Coats on Apr 21, 2016 8:00:00 AM

Snapchat is taking the world by storm but, believe it or not, the photo-messaging app has been around for four years! 45% of Snapchat users are college-aged students, which is more than any other social media outlet and universities have started to notice this engaged audience segment.

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Topics: higher ed, Inbound Marketing, higher ed inbound marketing

4 Apps Your Alumni Association Should Be Using

Posted by Megan Anglin on Apr 20, 2016 8:00:00 AM

Millennials are constantly bombarded by information that they often disregard as useless. This excess amount of information is the very reason why your alumni institution needs to join the conversation and attract your millennial alumni using inbound marketing  tactics rather than bombarding them with information. An important component of the inbound marketing methodology is social media so we’ve complied a list of the four social media apps your alumni association should be using.

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Topics: higher education, Social Media, higher ed marketing, higher ed inbound marketing

Choosing the Right Platform for Higher Ed Content

Posted by Abby Broom on Oct 12, 2015 10:11:52 AM

 One of the most important things we focus on in the field of digital marketing is which social media platform to use for promoting different types of content. In this particular case, we are going to discuss the best platforms for Higher Ed content. Right now, Higher Ed is a booming industry in need for PR practitioners, social media specialists and marketing teams. That is where we come in.

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Topics: higher ed inbound marketing

How to Create Buyer Personas for Universities...And Why

Posted by Chad Oliver on Oct 7, 2015 9:15:31 AM

Buyer personas are a useful tool for businesses to identify and reach out to their target audiences. Once you create them, you can start to develop ways to best reach those specific people and work on creating content that suits them.  Wouldn't you want to read content that is specifically written just for you? So will your audience. This strategy isn’t only for businesses though. Below, you will find out how to create buyer personas for universities, like yours, and why it’s so important.

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Topics: higher ed inbound marketing

The Ultimate Cheat Sheet on Inbound Marketing

Posted by Courtney Kennedy on Mar 9, 2015 9:57:03 AM

Attract, convert, close, uses these four words to sum up the art of inbound marketing, the most efficient way to gain new customers and promote your business or help you achieve yoru goals in higher ed inbound marketing. 

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Topics: Inbound Marketing, higher ed inbound marketing

Enrollment Management Tactics for Turning Leads into Students

Posted by Rachael Gamlin on Feb 13, 2015 9:42:36 AM

It’s no secret that teens and young adults these days basically thrive off the Internet. We know the stereotypes, but honestly, not all that time is spent sharing links on Facebook. We actually do a lot of research about pretty much anything we’re interested in. This can be great for your higher ed inbound marketing strategy in a couple of different ways. Students have more info than ever about your school right at their fingertips and can learn almost anything they want about a university’s campus, academics and extracurriculars in a heartbeat.

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Topics: higher ed inbound marketing

Get Your College Found in Social Media

Posted by Laurie Webb on Feb 4, 2015 9:28:22 AM


With thousands of colleges out there, it may seem like a daunting task to create a good college marketing strategy that draws students to your school.

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Topics: social media marketing, Social Media, higher ed, higher ed inbound marketing

Inbound Marketing Advantages and Disadvantages

Posted by Chelsea Phillips on Jan 21, 2015 11:45:00 AM


If you’ve ever been watching television or surfing the web, you’ve been a victim of outbound marketing. 

Outbound marketing is the traditional form of marketing where a company sends out its message, whether you care or not. These advertisements are seen anywhere from television and radio commercials to newspaper and magazine ads and even from telemarketers and emails.

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Topics: higher ed inbound marketing

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