The VPM Blog

The Ultimate Cheat Sheet on Inbound Marketing

Posted by Courtney Kennedy on Mar 9, 2015 9:57:03 AM

Attract, convert, close, uses these four words to sum up the art of inbound marketing, the most efficient way to gain new customers and promote your business or help you achieve yoru goals in higher ed inbound marketing. 

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Topics: Inbound Marketing, higher ed inbound marketing

Enrollment Management Tactics for Turning Leads into Students

Posted by Rachael Gamlin on Feb 13, 2015 9:42:36 AM

It’s no secret that teens and young adults these days basically thrive off the Internet. We know the stereotypes, but honestly, not all that time is spent sharing links on Facebook. We actually do a lot of research about pretty much anything we’re interested in. This can be great for your higher ed inbound marketing strategy in a couple of different ways. Students have more info than ever about your school right at their fingertips and can learn almost anything they want about a university’s campus, academics and extracurriculars in a heartbeat.

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Topics: higher ed inbound marketing

Get Your College Found in Social Media

Posted by Laurie Webb on Feb 4, 2015 9:28:22 AM


With thousands of colleges out there, it may seem like a daunting task to create a good college marketing strategy that draws students to your school.

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Topics: social media marketing, Social Media, higher ed, higher ed inbound marketing

Inbound Marketing Advantages and Disadvantages

Posted by Chelsea Phillips on Jan 21, 2015 11:45:00 AM


If you’ve ever been watching television or surfing the web, you’ve been a victim of outbound marketing. 

Outbound marketing is the traditional form of marketing where a company sends out its message, whether you care or not. These advertisements are seen anywhere from television and radio commercials to newspaper and magazine ads and even from telemarketers and emails.

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Topics: higher ed inbound marketing

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