A frequent comment heard from Higher Education marketing professionals is they are, (a) understaffed, and (b) under-resourced. The reasons range from lack of money to lack of executive support and the inability to add headcount falling somewhere between the two. However, the demands placed on Higher Ed marketers hasn't gone away and as the battle for top notch, well funded college students grows, the demand list may in fact, be growing. Add to those demands and expectations are the increasing need to reconnect and reestablish a nostalgic relationship with alumni and you see multiple marketing paths and branches that need to be in your strategic plan. As someone who toils in the boutique independent agency world, we are no stranger to squeezing the maximum amount of top notch results out of every resource (people, process and technology. So - I've put together this list of online tools every higher ed marketer should be using to help alleviate some of the pressure.