The VPM Blog

Online Tools Every Higher Ed Marketer Should Be Using

Posted by Don Crow on Aug 29, 2018 8:00:00 AM

A frequent comment heard from Higher Education marketing professionals is they are, (a) understaffed, and (b) under-resourced. The reasons range from lack of money to lack of executive support and the inability to add headcount falling somewhere between the two. However, the demands placed on Higher Ed marketers hasn't gone away and as the battle for top notch, well funded college students grows, the demand list may in fact, be growing. Add to those demands and expectations are the increasing need to reconnect and reestablish a nostalgic relationship with alumni and you see multiple marketing paths and branches that need to be in your strategic plan. As someone who toils in the boutique independent agency world, we are no stranger to squeezing the maximum amount of top notch results out of every resource (people, process and technology. So - I've put together this list of online tools every higher ed marketer should be using to help alleviate some of the pressure.

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Topics: higher ed marketing

How to Fundraise Using the 5 W's

Posted by Alexa Russell on Aug 8, 2018 9:00:00 AM
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Topics: higher education, higher ed, higher ed marketing, higher ed inbound marketing, higher ed social media, Giving Day, Giving Tuesday

4 Things Hurting Your Higher Ed Marketing

Posted by Don Crow on Mar 26, 2018 4:00:00 AM

In the Summer of 2018, Verge Pipe Media will pass another milestone: eight years examining, analyzing and publishing about Higher Ed Marketing. So much has changed over the past eight years: (a) the Windows and Blackberry smart phones no longer exist, (b) Instagram arrived, (c) Snapchat arrived (and may be failing), and (d) Facebook pages are now, for lack of a better term, pay-to-play. Unfortunately, there are a few things which have NOT changed in the past eight years, so I'm going to highlight the 4 things hurting your higher ed marketing based on our experience as a Higher Ed Inbound and Growth Agency.

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Topics: higher ed marketing

For Deans: The Danger of Adding Headcount

Posted by Don Crow on Sep 21, 2017 12:00:00 AM

At the end of 2008, I transitioned jumped from corporate America into the world of Higher Ed administration. Over the next three years, I would see and learn many things, and ultimately decide that my value in Higher Ed was on the outside.

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Topics: higher ed marketing

The Best Ways to Connect with Recent Alumni

Posted by Cody Lunsford on Sep 13, 2017 12:00:00 AM

Imagine. It’s graduation and the graduates from your university are preparing to walk across the stage. Once they walk across the stage, they are gone from any involvement in the university. EVER. AGAIN.

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Topics: higher ed, higher ed marketing

Top 3 Reasons to Outsource Your Higher Ed Marketing

Posted by Don Crow on Aug 29, 2017 9:00:00 AM

Casual observers of Verge Pipe Media know we are in the business of providing outsourced marketing to clients in Higher Education, Technology and Healthcare. If however, you're arriving at this article with less than a clue who VPM is or what we do, this is your disclaimer that the following article, while objectively outlined, may seem partial to the idea of outsourcing your higher ed marketing.

Outsourcing is one of those words long overdue for a suitable replacement. During political cycles, which increasingly seem to go on longer and longer, it's a dirty word used to strike fear in the hearts of voters. In corporate board rooms it's a term with few equals whenever cost savings is on the agenda.

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Topics: higher ed marketing

How to Use Social Media Data in Higher Ed

Posted by Don Crow on Feb 1, 2017 9:00:00 AM

"Data" and "Social Media Data" are words and phrases showing up everywhere today. As a Higher Education marketing and communications specialist, you may find yourself asking, "There's data everywhere, how do I know what to pay attention to?"

You're literally swimming in data if you have email lists, social media profiles, and a website. Determining what to do with all that information can be overwhelming for Higher Ed professionals and your B2B peers as well. In addition to helping you determine which social media sites you should invest time in, we also want to help you with the all important, how to use social media data in higher ed.

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Topics: social media marketing, higher ed marketing

3 Reasons Your School Isn’t Winning on Social Media

Posted by Don Crow on May 10, 2016 8:00:00 AM

Recently I had the good fortune to meet with a Senior Vice President at a small private college in a nearby state. Among the many things we found they were doing well was remarketing. I got bold and asked which agency they were working with because I wanted to position my agency in a head-to-head test.

“We’re not using an agency for our digital initiatives,” he responded.

That next one second felt like an eternity as I had to process, “Impossible!” and, “Does this guy think I’m that stupid?”

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Topics: higher ed marketing

Are Your Alumni and Students Connected?

Posted by Megan Anglin on Apr 27, 2016 8:00:00 AM

Higher Ed institutions are always searching for ways to connect students and alumni. Alumni relations are incredibly important to your universities success by engaging students and being a vital part of university fundraising. Social media is helping higher ed institutions better alumni and student relations every day.

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Topics: higher ed marketing

Universities Using Social Media Well

Posted by Eric Callaghan on Apr 25, 2016 8:00:00 AM

Engagement Labs ranked the top 50 U.S. colleges and universities based on their eValue score on Facebook and Twitter. "The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users," so says their website.

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Topics: Social Media, higher ed, higher ed marketing

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