The VPM Blog

Are Your Alumni and Students Connected?

Posted by Megan Anglin on Apr 27, 2016 8:00:00 AM

Higher Ed institutions are always searching for ways to connect students and alumni. Alumni relations are incredibly important to your universities success by engaging students and being a vital part of university fundraising. Social media is helping higher ed institutions better alumni and student relations every day.

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Topics: higher ed marketing

Universities Using Social Media Well

Posted by Eric Callaghan on Apr 25, 2016 8:00:00 AM

Engagement Labs ranked the top 50 U.S. colleges and universities based on their eValue score on Facebook and Twitter. "The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users," so says their website.

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Topics: Social Media, higher ed, higher ed marketing

4 Apps Your Alumni Association Should Be Using

Posted by Megan Anglin on Apr 20, 2016 8:00:00 AM

Millennials are constantly bombarded by information that they often disregard as useless. This excess amount of information is the very reason why your alumni institution needs to join the conversation and attract your millennial alumni using inbound marketing  tactics rather than bombarding them with information. An important component of the inbound marketing methodology is social media so we’ve complied a list of the four social media apps your alumni association should be using.

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Topics: higher education, Social Media, higher ed marketing, higher ed inbound marketing

Engaging Students Through Pinterest for Higher Ed

Posted by Eric Callaghan on Nov 9, 2015 9:22:14 AM

Pinterest, a do-it-yourself-er's dream. It's perfect for recipes, home decorating tips and travel ideas, but believe it or not, it's great for higher ed brands as well. You can create boards for your traditions, merchandise, student events and more!

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Topics: higher ed marketing

Breaking Down LinkedIn YOUniversity for Higher Ed Brands

Posted by Eric Callaghan on Oct 28, 2015 9:14:51 AM

The original title of this blog was, "Cheat Sheet: LinkedIn for Higher Ed Brands," but as I researched, I found that they have already done the courtesy. After finding this, I was debating whether or not I should trash the blog for a different topic. In the end, I found myself deciding that this tool is incredibly powerful and deserves more attention. So in place of a cheat sheet, I've decided to focus my attention on breaking down LinkedIn for higher ed brands, in particular, YOUniversity for higher ed.

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Topics: higher ed marketing

Do's and Dont's of Social Media Publishing for Higher Ed

Posted by Davin Cobb on Oct 19, 2015 10:30:46 AM

The use of social media has taken digital marketing to the next level.  When it comes to using social media for higher education there are some things to keep in mind. Social media platforms should be used differently when it comes to publishing for a university or college. The use of social media is an effective way to communicate with a wide variety of people both inside and outside a university. Social media can also pose a risk and create a bad reputation for your brand if not used in the right way. That is why it's important to have guidelines and rules in place for the use of all social media accounts.

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Topics: higher ed marketing

7 Things About Alumni Events Your Boss Wants to Know

Posted by Laurie Webb on Mar 2, 2015 9:44:48 AM

 

Your school’s alumni are one of the most important groups to maintain and grow a positive relationship with. Your alumni are walking word-of-mouth marketers who are your most loyal supporters and potentially the most giving contributors. It would be a huge mistake to forget about this group. Alumni-relations should be an integral part of your college’s marketing strategy. A great way to cultivate and maintain your relationship with this group is to plan alumni events for them.

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Topics: higher ed marketing

The Prime Time for Higher Ed Marketing

Posted by Rachael Gamlin on Dec 1, 2014 3:30:00 PM

 Christmas. Just the word brings to mind images of mistletoe, stockings and creepy snowmen decorations. And for those that work at or attend a higher education institution, it’s a time to veg out, bundle up in a Snuggie and watch Elf. But don’t get too comfortable, because it’s also the prime time to kick your university’s higher ed marketing into gear.

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Topics: higher ed marketing

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