The VPM Blog

Out-Of-State Series: Do Reviews Impact Decisions?

Posted by Nikki Butler on Oct 17, 2017 12:00:00 AM

Colleges and universities are seeing an increase in enrollment from out-of-state students. Students see higher education as a time that they can can expand their horizons, but other than the promise of freedom, what makes students choose a school out of state? Do reviews really have that much impact on a student's education choice, or does it involve much more than that? I interviewed three people who chose to go out of state and found out just how important reviews are for a school to be able to target high achieving students. 

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Topics: higher ed social media, out-of-state

Admissions: Connecting with the Parents of Out-of-State Students

Posted by Jasmine Lee on Oct 3, 2017 12:00:00 AM

Attracting potential, out-of-state students to your university is crucial, but engaging their parents is just as important. For parents, there's a lot that goes into the decision making process when choosing a university for their child. These factors may include how well of a fit the university is, the program for their major, location, scholarships, sports programs, greek life, graduation rate, tuition, and more. 

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Topics: higher ed, higher ed inbound marketing, higher ed social media, parents, out-of-state, admissions marketing

Making Your Dean More Approachable through Social Media

Posted by Catherine Andrews on Aug 31, 2017 9:21:14 AM
Even though the Dean may be one person, they act in numerous roles on a daily basis, which causes different groups of people to perceive the Dean very differently from one another.  One day they may be meeting with the student council discussing goals for the student body, the next they may be speaking to a group of alumni across the country all while maintaining a strong and respected reputation of the college. 

To students and prospective students, the Dean is intimidating, to parents, the Dean is the face of the college and to alumni, the Dean is influential.  Speaking to reputation, as the Dean of a college, the Dean must be able to connect with all of these people and gain their trust and understanding of his or her goals for the college.

But how can the Dean build a bridge and connect with each of these very influential and different groups of people? Below you'll find several specific social media platforms to assist you in making your dean more approachable.

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Topics: Social Media, higher ed social media

Top 3 Universities Crushing Snapchat

Posted by Ally Arthur on Apr 26, 2017 9:00:00 AM

Contrary to popular belief, Snapchat is not just a passing millennial trend. In fact, Snapchat offers a unique way to reach any targeted audience- higher education included. Many professionals in higher education are scared of using snapchat because it is hard to establish oneself as a strong social media presence on the platform, but many still want to reap the benefits. Snapchat offers higher ed the opportunity to not only engage with current students, but attract prospective students, and connect with alumni as well as community itself. While many institutions are scared of using Snapchat, here are three that are not only using Snapchat but crushing it.

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Topics: higher ed social media