The VPM Blog

Video Marketing for Higher Ed

Posted by K'yani Gross on Jul 7, 2016 8:00:00 AM

Pictures are worth a thousand words. Videos are worth a thousand pictures. So, why not provide visuals in your marketing campaign? Engage your audience's mind by letting them visualize what your products can do. Video marketing for higher education can be beneficial in a multitude of ways. Here, I will explain the pros of marketing your business via video. 

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Topics: Content Marketing, higher education, higher ed, Inbound Marketing, Video Content

Universities Using Social Media Well

Posted by Eric Callaghan on Apr 25, 2016 8:00:00 AM

Engagement Labs ranked the top 50 U.S. colleges and universities based on their eValue score on Facebook and Twitter. "The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users," so says their website.

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Topics: Social Media, higher ed, higher ed marketing

Snapchat for Higher Ed

Posted by Maddie Coats on Apr 21, 2016 8:00:00 AM

Snapchat is taking the world by storm but, believe it or not, the photo-messaging app has been around for four years! 45% of Snapchat users are college-aged students, which is more than any other social media outlet and universities have started to notice this engaged audience segment.

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Topics: higher ed, Inbound Marketing, higher ed inbound marketing

5 Higher Ed Blogs you can learn from

Posted by Eric Callaghan on Oct 8, 2015 9:34:19 AM

Today, there seems to be a blog that details every subject under the sun. From fashion to sports to cooking to digital marketing (hey that's us!), every subject is researched, written about and shared on social media. Higher education is no exception. Universities and colleges have jumped on the blogging train as of late and if you're in a college marketing department, you should take a look at these five higher ed blogs you can learn from to improve your overall marketing strategy.

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Topics: Blogging, higher ed

How Universities Can Best Use Social Media During Football Season

Posted by Eric Callaghan on Sep 14, 2015 9:26:00 AM

Autumn is in full swing and that means one thing: football. Friends and families are gathering every Saturday to pig out on barbecue and throw back some cold ones as they prepare to watch their team compete for glory. The television (and radio) used to be the only source of information for our score and injury updates, statistics, visuals, and postgame quotes. That has all been turned on its head with the explosion of social media.

It's not just the fans who benefit though, it creates a huge opportunity for universities to delight their fans, students and alumni throughout the season. Take a look at how universities can best use social media during football season.

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Topics: higher ed

Get Your College Found in Social Media

Posted by Laurie Webb on Feb 4, 2015 9:28:22 AM


With thousands of colleges out there, it may seem like a daunting task to create a good college marketing strategy that draws students to your school.

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Topics: social media marketing, Social Media, higher ed, higher ed inbound marketing

Teaching With Technology: How Professors Can Use Twitter During Class

Posted by Carly Ilvento on Aug 25, 2014 3:00:00 PM


I know that using Twitter during class may seem like a distracting and frivolous teaching method. However, give me a chance to enlighten all you naysayers and people who think tweeting is just an outlet for ramblers and bored college students alike. Here's how professors can use Twitter during class in the new school year. 

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Topics: higher education, higher ed

Crafting the Freshman Experience with Digital Media

Posted by Chris Eckhardt on Aug 13, 2014 9:37:00 AM

Screen_Shot_2014-08-13_at_9.35.30_AMIf rock walls, new buildings, and football games show us anything, it’s that college is more than education, it’s an experience. For (most) students, college is as much a time for personal growth as professional development.

In 2008 I was a freshman at Auburn University. For reasons I don’t quite remember, I started college as a Theatre Tech/Design major, which meant I was instantly surrounded by a lot of friendly, talkative people and had plenty to keep me busy.

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Topics: higher ed

Lessons Rush Taught Me About Higher Ed and Business

Posted by Addi Rogers on Aug 12, 2014 9:00:00 AM

Wow. Sorority rush. I don’t want to bash it, but if you’re an introvert who needs peace and quiet and personal space, you’ll agree that it was THE worst.

On the other hand, if you love spending hours (and hours and hours) around people, you can have conversations with walls, you have no anxiety talking to strangers, and you can function just fine on four hours of sleep for eight nights in a row, then you probably think I’m crazy. You THRIVE during rush. You practically live for it.

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Topics: higher ed

The Easiest Way to Get Organized Before School Starts

Posted by Addi Rogers on Aug 7, 2014 9:00:00 AM

If you haven’t already, you’d better start preparing for the new school year. In the next month, students all over the country will head back to campus for a new season of college classes, social activities and football.

Managing social media is a daunting task, especially amidst the beginning of a new semester and thousands of incoming freshmen. How do you manage? Two words: editorial calendar.

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Topics: Social Media, higher ed

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