The VPM Blog

How to Keep your Students your Number One Fans

Posted by Jasmine Lee on Sep 6, 2017 1:21:53 PM

In the world of higher education, it can be difficult, at times, to keep your students fully engaged and on the right track to obtaining their degree. As a university, you want nothing but success and excitement for the future from your students during their time at your institution. According to the New York Times, only 19% of students at public universities graduate in four years or less and 36% at more selective, private universities. These statistics are shockingly low compared to what most may think about graduation rates. Here are four helpful tips and tricks to motivate, engage, and keep your students as your number one fans. 

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Topics: higher ed, student engagement, university engagement

Liberal Arts vs. Research Universities: What to know, where to go

Posted by Annie Lazor on Nov 10, 2016 9:00:00 AM

As an attendee of a public university, I’ve received a great education. As a communication major, I’ve been given the opportunity to reach into not just my major, but also other liberal arts majors such as public relations, English, media studies, and journalism. But there are also a wide variety of majors and activities that our university focuses on, which makes serious liberal arts majors consider strictly liberal arts colleges.

What is the difference between the two, what exactly does each major mean, and which one is the best fit for someone looking to go into the liberal arts field? Allow me to explain further.

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Topics: higher education, higher ed

Video Marketing for Higher Ed

Posted by K'yani Gross on Jul 7, 2016 8:00:00 AM

Pictures are worth a thousand words. Videos are worth a thousand pictures. So, why not provide visuals in your marketing campaign? Engage your audience's mind by letting them visualize what your products can do. Video marketing for higher education can be beneficial in a multitude of ways. Here, I will explain the pros of marketing your business via video. 

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Topics: Content Marketing, higher education, higher ed, Inbound Marketing, Video Content

Universities Using Social Media Well

Posted by Eric Callaghan on Apr 25, 2016 8:00:00 AM

Engagement Labs ranked the top 50 U.S. colleges and universities based on their eValue score on Facebook and Twitter. "The eValue score is composed of Engagement, Impact and Responsiveness metrics. Engagement is the level of interaction content receives on a specific social network, Impact is the unique reach content receives on a specific social network, and Responsiveness measures how much, how fast and how well a brand responds to actual conversations amongst its users," so says their website.

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Topics: Social Media, higher ed, higher ed marketing

Snapchat for Higher Ed

Posted by Maddie Coats on Apr 21, 2016 8:00:00 AM

Snapchat is taking the world by storm but, believe it or not, the photo-messaging app has been around for four years! 45% of Snapchat users are college-aged students, which is more than any other social media outlet and universities have started to notice this engaged audience segment.

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Topics: higher ed, Inbound Marketing, higher ed inbound marketing

5 Higher Ed Blogs you can learn from

Posted by Eric Callaghan on Oct 8, 2015 9:34:19 AM

Today, there seems to be a blog that details every subject under the sun. From fashion to sports to cooking to digital marketing (hey that's us!), every subject is researched, written about and shared on social media. Higher education is no exception. Universities and colleges have jumped on the blogging train as of late and if you're in a college marketing department, you should take a look at these five higher ed blogs you can learn from to improve your overall marketing strategy.

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Topics: Blogging, higher ed

How Universities Can Best Use Social Media During Football Season

Posted by Eric Callaghan on Sep 14, 2015 9:26:00 AM

Autumn is in full swing and that means one thing: football. Friends and families are gathering every Saturday to pig out on barbecue and throw back some cold ones as they prepare to watch their team compete for glory. The television (and radio) used to be the only source of information for our score and injury updates, statistics, visuals, and postgame quotes. That has all been turned on its head with the explosion of social media.

It's not just the fans who benefit though, it creates a huge opportunity for universities to delight their fans, students and alumni throughout the season. Take a look at how universities can best use social media during football season.

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Topics: higher ed

Get Your College Found in Social Media

Posted by Laurie Webb on Feb 4, 2015 9:28:22 AM


With thousands of colleges out there, it may seem like a daunting task to create a good college marketing strategy that draws students to your school.

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Topics: social media marketing, Social Media, higher ed, higher ed inbound marketing

Teaching With Technology: How Professors Can Use Twitter During Class

Posted by Carly Ilvento on Aug 25, 2014 3:00:00 PM


I know that using Twitter during class may seem like a distracting and frivolous teaching method. However, give me a chance to enlighten all you naysayers and people who think tweeting is just an outlet for ramblers and bored college students alike. Here's how professors can use Twitter during class in the new school year. 

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Topics: higher education, higher ed

Crafting the Freshman Experience with Digital Media

Posted by Chris Eckhardt on Aug 13, 2014 9:37:00 AM

Screen_Shot_2014-08-13_at_9.35.30_AMIf rock walls, new buildings, and football games show us anything, it’s that college is more than education, it’s an experience. For (most) students, college is as much a time for personal growth as professional development.

In 2008 I was a freshman at Auburn University. For reasons I don’t quite remember, I started college as a Theatre Tech/Design major, which meant I was instantly surrounded by a lot of friendly, talkative people and had plenty to keep me busy.

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Topics: higher ed

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