The VPM Blog

Did Higher Education Embrace Inbound Marketing in 2016?

Posted by Tod Meisner on Jan 18, 2017 9:00:00 AM

Higher education institutions continue to lead many industries in the size of their social media audiences. This potential reach makes social media an easy and natural way to spread various messages to prospective students, current students, parents, and alumni.

Social media is also a key component to a solid Inbound Marketing strategy. So, you may think that higher education institutions are a leading the way when it comes to Inbound Marketing. But did higher education embrace inbound marketing in 2016? You may be surprised to learn they still have some work to do.

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Topics: higher education, Inbound Marketing

Liberal Arts vs. Research Universities: What to know, where to go

Posted by Annie Lazor on Nov 10, 2016 9:00:00 AM

As an attendee of a public university, I’ve received a great education. As a communication major, I’ve been given the opportunity to reach into not just my major, but also other liberal arts majors such as public relations, English, media studies, and journalism. But there are also a wide variety of majors and activities that our university focuses on, which makes serious liberal arts majors consider strictly liberal arts colleges.

What is the difference between the two, what exactly does each major mean, and which one is the best fit for someone looking to go into the liberal arts field? Allow me to explain further.

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Topics: higher education, higher ed

How To Leverage Current Students As Brand Ambassadors

Posted by K'yani Gross on Jul 15, 2016 8:00:00 AM

Universities can be promoted in a variety of ways. Using your current students as brand ambassadors is a great way to help your brand gain easy exposure. Through the students' love of the college, they will organically share their college experiences and help do your advertising for you. You just have to comment, like, and share these posts appropriately to help encourage further engagement and amplification of your desired messages.

There are a number of ways to encourage students tell your story. It can be anything from a free branded merchandise to flexing your social media muscles. Let's get into some specifics.

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Topics: higher education, Inbound Marketing

Video Marketing for Higher Ed

Posted by K'yani Gross on Jul 7, 2016 8:00:00 AM

Pictures are worth a thousand words. Videos are worth a thousand pictures. So, why not provide visuals in your marketing campaign? Engage your audience's mind by letting them visualize what your products can do. Video marketing for higher education can be beneficial in a multitude of ways. Here, I will explain the pros of marketing your business via video. 

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Topics: Content Marketing, higher education, higher ed, Inbound Marketing, Video Content

How To Use Humor in Your Higher Ed Marketing

Posted by K'yani Gross on Jun 14, 2016 10:00:00 AM

Higher ed marketing does not have to be as formal as institutions usually make it. You can still market your school, college or university with class and continue to be very relatable to your target audiences. Higher education's consumers are typically millennials for enrollment and development and generation x and beyond for fund-raising. In order to "sell" to these crowds, you must learn how to use humor in your higher ed marketing.

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Topics: higher education

How to Connect With Alumni Without Asking for Money

Posted by Eric Callaghan on Jun 1, 2016 8:00:00 AM

Say you work for your college's advancement office. In the last month the Class of 2016 just graduated and you want to re-connect with them as soon as possible right? But asking for a donation when they just got finished paying tuition, and more than likely have loans to pay back, can come on too strong and you'll most likely lose them. Allow me to offer some advice on how to connect with alumni without asking for money.

I just graduated (holds for applause) so I can provide some firsthand perspective to this conundrum. Take it form me, a 2016 graduate who barely had time to sit back down after walking across the stage at his own ceremony before a member of the alumni association was asking for donations from the group.

It's not that we don't want to give back. We can't afford to.

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Topics: higher education

4 Apps Your Alumni Association Should Be Using

Posted by Megan Anglin on Apr 20, 2016 8:00:00 AM

Millennials are constantly bombarded by information that they often disregard as useless. This excess amount of information is the very reason why your alumni institution needs to join the conversation and attract your millennial alumni using inbound marketing  tactics rather than bombarding them with information. An important component of the inbound marketing methodology is social media so we’ve complied a list of the four social media apps your alumni association should be using.

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Topics: higher education, Social Media, higher ed marketing, higher ed inbound marketing

Get your incoming freshman hooked on Higher Ed social this summer

Posted by Courtney Kennedy on May 19, 2015 9:01:00 AM
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Topics: social media marketing, higher education

The 5 things I learned about SEO as a Community Manager

Posted by Laurie Webb on Apr 30, 2015 9:46:00 AM

As a Community Manager, I am responsible for managing Verge Pipe Media’s social media accounts. With this position, I acquired the huge responsibility of being the face of the entire business (no pressure, aye?). There’s a lot that goes into successfully managing social media accounts, and one of the biggest aspects in ensuring my strategy is successful is SEO.

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Topics: higher education

Why Search Engine Optimization matters to Higher Ed Today

Posted by Chelsea Phillips on Apr 28, 2015 9:41:00 AM
Have you ever wondered, “How do search engines choose what websites to list on the first search pages?” It isn't the luck of the draw. It’s actually much simpler than that – search engine optimization
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Topics: higher education