I've used a computer since I was six years old. When I was in seventh grade, my dad got the first iPhone (I wasn't allowed to have a phone until I was sixteen). In eighth grade, I took a web design class. Throughout all of high school, I worked in computer labs, typed every paper I had to write, visited my school's website for info and on and on. I'm not trying to brag about how "cool" I was (not cool at all), but rather illustrate how my entire life has been using technology that has been rapidly evolving. But here's the thing: I'm around seven years older than current incoming college freshmen.
What this means is that incoming freshmen to your university HAVE NEVER been in a world without computers or the internet. They were in kindergarten when smart phones rose to prevalence. They're used to rapidly advancing technology being integrated to every aspect of their lives, including their education. Your university has to keep up in order to attract new students to your university. So now you want to know what high tech resources will attract students, right? (That is why you clicked on the blog, after all). Let's take a look at a few.
We all know the struggle of keeping up with the demand for fresh content, especially in the higher education space. Before you panic and put together another “5 Study Tips” guide or graphic, consider incorporating students. Think about it. Your students are a living, breathing, walking, and social media posting ad for how great your university is. Use them. How? Schedule an Instagram Takeover.
I know from personal experience that promoting on-campus events can be a daunting and tricky task. I spent 4 years in college working for Auburn University’s University Program Council. We planned all of the student-fee funded on-campus events for students. Our events included workshops, movies, carnivals, concerts and more. After promoting countless events over the years, I have learned what works and what doesn’t. Here are the 4 best tips to get students to your on-campus events.
One of the most common questions in Higher Ed is "How can I convince students to choose my school?" The answer to this question isn't simple. There are multiple steps involved. Steps that have to be planned out, strategized, researched, and executed. Luckily, we've done the research for you! The following 4 steps will help you attract and engage with prospective students and parents, while making current students and alumni promote your school. Let's get started!
Higher education institutions continue to lead many industries in the size of their social media audiences. This potential reach makes social media an easy and natural way to spread various messages to prospective students, current students, parents, and alumni.
Social media is also a key component to a solid Inbound Marketing strategy. So, you may think that higher education institutions are a leading the way when it comes to Inbound Marketing. But did higher education embrace inbound marketing in 2016? You may be surprised to learn they still have some work to do.
As an attendee of a public university, I’ve received a great education. As a communication major, I’ve been given the opportunity to reach into not just my major, but also other liberal arts majors such as public relations, English, media studies, and journalism. But there are also a wide variety of majors and activities that our university focuses on, which makes serious liberal arts majors consider strictly liberal arts colleges.
What is the difference between the two, what exactly does each major mean, and which one is the best fit for someone looking to go into the liberal arts field? Allow me to explain further.
Universities can be promoted in a variety of ways. Using your current students as brand ambassadors is a great way to help your brand gain easy exposure. Through the students' love of the college, they will organically share their college experiences and help do your advertising for you. You just have to comment, like, and share these posts appropriately to help encourage further engagement and amplification of your desired messages.
There are a number of ways to encourage students tell your story. It can be anything from a free branded merchandise to flexing your social media muscles. Let's get into some specifics.
Pictures are worth a thousand words. Videos are worth a thousand pictures. So, why not provide visuals in your marketing campaign? Engage your audience's mind by letting them visualize what your products can do. Video marketing for higher education can be beneficial in a multitude of ways. Here, I will explain the pros of marketing your business via video.
How do we know blogging regularly works? Because Verge Pipe Media began as a blog and grew into East Alabama's first HubSpot agency partner, that's how!
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