The VPM Blog

Video Marketing for Higher Ed

Posted by K'yani Gross on Jul 7, 2016 8:00:00 AM

Pictures are worth a thousand words. Videos are worth a thousand pictures. So, why not provide visuals in your marketing campaign? Engage your audience's mind by letting them visualize what your products can do. Video marketing for higher education can be beneficial in a multitude of ways. Here, I will explain the pros of marketing your business via video. 

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Topics: Inbound Marketing, Content Marketing, higher ed, higher education, Video Content

How To Use Humor in Your Higher Ed Marketing

Posted by K'yani Gross on Jun 14, 2016 10:00:00 AM

Higher ed marketing does not have to be as formal as institutions usually make it. You can still market your school, college or university with class and continue to be very relatable to your target audiences. Higher education's consumers are typically millennials for enrollment and development and generation x and beyond for fund-raising. In order to "sell" to these crowds, you must learn how to use humor in your higher ed marketing.

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Topics: higher education

How to Connect With Alumni Without Asking for Money

Posted by Eric Callaghan on Jun 1, 2016 8:00:00 AM

Say you work for your college's advancement office. In the last month the Class of 2016 just graduated and you want to re-connect with them as soon as possible right? But asking for a donation when they just got finished paying tuition, and more than likely have loans to pay back, can come on too strong and you'll most likely lose them. Allow me to offer some advice on how to connect with alumni without asking for money.

I just graduated (holds for applause) so I can provide some firsthand perspective to this conundrum. Take it form me, a 2016 graduate who barely had time to sit back down after walking across the stage at his own ceremony before a member of the alumni association was asking for donations from the group.

It's not that we don't want to give back. We can't afford to.

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Topics: higher education

4 Apps Your Alumni Association Should Be Using

Posted by Megan Anglin on Apr 20, 2016 8:00:00 AM

Millennials are constantly bombarded by information that they often disregard as useless. This excess amount of information is the very reason why your alumni institution needs to join the conversation and attract your millennial alumni using inbound marketing  tactics rather than bombarding them with information. An important component of the inbound marketing methodology is social media so we’ve complied a list of the four social media apps your alumni association should be using.

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Topics: higher education, Social Media, higher ed marketing, higher ed inbound marketing

Get your incoming freshman hooked on Higher Ed social this summer

Posted by Courtney Kennedy on May 19, 2015 9:01:00 AM
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Topics: social media marketing, higher education

The 5 things I learned about SEO as a Community Manager

Posted by Laurie Webb on Apr 30, 2015 9:46:00 AM

As a Community Manager, I am responsible for managing Verge Pipe Media’s social media accounts. With this position, I acquired the huge responsibility of being the face of the entire business (no pressure, aye?). There’s a lot that goes into successfully managing social media accounts, and one of the biggest aspects in ensuring my strategy is successful is SEO.

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Topics: higher education

Why Search Engine Optimization matters to Higher Ed Today

Posted by Chelsea Phillips on Apr 28, 2015 9:41:00 AM
Have you ever wondered, “How do search engines choose what websites to list on the first search pages?” It isn't the luck of the draw. It’s actually much simpler than that – search engine optimization
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Topics: higher education

The 4 things everyone in Higher Ed needs to know about SEO

Posted by Courtney Kennedy on Apr 24, 2015 9:43:00 AM

SEO, or search engine optimization, is a crucial part of any type of inbound marketing. SEO involves using keywords that set up your page to be easily found by Google and other search engines. These search engines send "spiders" to crawl through the internet and find your pages. The easier they find your page, the higher you'll rank on search result pages. Higher ed SEO can definitely increase impressions and attract more applicants and future students. To get started, here are three things everyone in higher education needs to know about SEO:

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Topics: higher education

The Importance of Higher Ed SEO

Posted by Rachael Gamlin on Apr 22, 2015 9:36:00 AM

SEO. Search Engine Optimatization. If you're looking for the holy grail of attracting students, look no further. By now, SEO may be a blip on your radar - something you have a vague idea about, but aren't quite sure how or why you should be implementing it. So here's your wakeup call to the importance of search engine optimization for universities and their websites: it's crucial, it's relevant and it's definitely something you need to employ to get more website hits.

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Topics: higher education

Creating your Higher Ed Social Media Policy

Posted by Courtney Kennedy on Apr 17, 2015 9:43:00 AM

How weird would it be if your school's Facebook account was sharing innapropriate videos? Or if the Twitter account was making strange jokes? To efficiently use higher eductation social media, your school will need a higher ed social media policy. This policy will ensure that all accounts are staying consistent and acting in a professional manner, protecting the branding and the integrity of your institution.

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Topics: higher education

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