The VPM Blog

The 4 things everyone in Higher Ed needs to know about SEO

Posted by Courtney Kennedy on Apr 24, 2015 9:43:00 AM

SEO, or search engine optimization, is a crucial part of any type of inbound marketing. SEO involves using keywords that set up your page to be easily found by Google and other search engines. These search engines send "spiders" to crawl through the internet and find your pages. The easier they find your page, the higher you'll rank on search result pages. Higher ed SEO can definitely increase impressions and attract more applicants and future students. To get started, here are three things everyone in higher education needs to know about SEO:

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Topics: higher education

The Importance of Higher Ed SEO

Posted by Rachael Gamlin on Apr 22, 2015 9:36:00 AM

SEO. Search Engine Optimatization. If you're looking for the holy grail of attracting students, look no further. By now, SEO may be a blip on your radar - something you have a vague idea about, but aren't quite sure how or why you should be implementing it. So here's your wakeup call to the importance of search engine optimization for universities and their websites: it's crucial, it's relevant and it's definitely something you need to employ to get more website hits.

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Topics: higher education

Creating your Higher Ed Social Media Policy

Posted by Courtney Kennedy on Apr 17, 2015 9:43:00 AM

How weird would it be if your school's Facebook account was sharing innapropriate videos? Or if the Twitter account was making strange jokes? To efficiently use higher eductation social media, your school will need a higher ed social media policy. This policy will ensure that all accounts are staying consistent and acting in a professional manner, protecting the branding and the integrity of your institution.

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Topics: higher education

Social Media Fails in Higher Ed

Posted by Laurie Webb on Apr 8, 2015 9:54:00 AM

So your school is on social media, that’s great! Welcome to 2015. While having a social media presence is extremely important, you’re not guaranteed success from simply having a Facebook profile. You may have a lot of followers, but if you aren’t increasing alumni loyalty, generating conversations or increasing student enrollment, then your social media strategy is failing. But don’t fear, because we have advice that could turn your social media strategy into a success. Here are a few social media fails and how to fix them.

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Topics: social media marketing, higher education

Start Your Black Friday & Cyber Monday Marketing Today

Posted by VPM Guest Blogger on Oct 11, 2014 8:00:00 AM

Is your academic and higher education marketing team ready for the holiday shopping season? It may seem like a strange question, but there is a lot that any marketer can learn from the methods utilized by retail marketers to prepare for Black Friday and Cyber Monday. The Pew Research Internet Project reports that 74 percent of adults with access to the Internet used social media networking in January of 2014, which is a fact that is not ignored by savvy retailers. Here are three of the lessons that higher education marketers can learn from the world of retail marketers.

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Topics: higher education, Email Marketing, Brand Marketing, Social Media

Teaching With Technology: How Professors Can Use Twitter During Class

Posted by Carly Ilvento on Aug 25, 2014 3:00:00 PM


I know that using Twitter during class may seem like a distracting and frivolous teaching method. However, give me a chance to enlighten all you naysayers and people who think tweeting is just an outlet for ramblers and bored college students alike. Here's how professors can use Twitter during class in the new school year. 

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Topics: higher education, higher ed

7 Steps to Success in Higher Education Social Media Marketing

Posted by Don Crow on Aug 20, 2014 8:30:00 AM
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Topics: social media marketing, higher education, Social Media Strategy

Is the Demand for Higher Education Really Worth It?

Posted by Addi Rogers on Jul 31, 2014 9:15:00 AM

Did you know that tuition at US universities has risen faster than inflation every year since 1981?

Earning a college degree gets more expensive every day. So after I heard that Auburn University is increasing their tuition (again), I started thinking about higher education overall. Is the demand for higher education really worth it? How many students are actually pursuing a career that pertains to their college degree? Would I be where I am now had I entered the work force right after high school?

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Topics: higher education

Connecting with Students During Summer

Posted by Gray on Jul 9, 2014 4:31:45 AM

Summer: a time filled with little responsibility, obligation, and schedules. These warmer months are about going to the pool, the beach, the lake, or all of the above. For some, it is a three month vacation. For you, it should be anything but time off.

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Topics: higher education, Social Media, Inbound Marketing

School's Out For Summer....... Well Kinda

Posted by Allison Gair on May 7, 2014 3:30:43 AM

With the sand and sunny rays of summer calling your name, you have to choose between taking summer classes and going home for the summer semester. If you’ve never tried staying in your college town for the summer, don’t knock it ‘til ya try it! For many, including myself, taking summer classes is actually preferred. While your friends are “darty-ing” by the pool, just think of all the perks of summer class.

Fewer Students

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Topics: higher education

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