Say you work for your college's advancement office. In the last month the Class of 2016 just graduated and you want to re-connect with them as soon as possible right? But asking for a donation when they just got finished paying tuition, and more than likely have loans to pay back, can come on too strong and you'll most likely lose them. Allow me to offer some advice on how to connect with alumni without asking for money.
I just graduated (holds for applause) so I can provide some firsthand perspective to this conundrum. Take it form me, a 2016 graduate who barely had time to sit back down after walking across the stage at his own ceremony before a member of the alumni association was asking for donations from the group.
It's not that we don't want to give back. We can't afford to.