Topics: Inbound Marketing
As someone who has always answered the cliché “so what is your major” question with a sigh and a long explanation, I’m used to having to explain the value in having such an interdisciplinary major. For a little background on myself, I am studying Natural Resource Management, Communication, and Hunger Studies. (Which according to @CodyLunsford_ means I’m the mayor of Zootopia or a professional tree hugger with a few other things mixed in…) So where does marketing fit in? To most people, I would appear to be vastly underqualified to work in marketing as I have no formal education on it, but a job in social media and inbound marketing is about so much more than formal marketing education.
Finding the best platform to market your business on can be overwhelming with the vast selection of always expanding social media platforms available, but it is a proven fact that business owners who use social networking are on top. Especially those businesses who use Facebook and use it well. Facebook influences our daily lives. Whether it be for personal or for business purposes, it's always prominent, it promotes results, and the possibilities to generate leads are endless. If you don't want to take my word for it, here are just a few reasons why your business NEEDS to be on Facebook.
1. Market access. Facebook grants you access to the largest social media market available.
2. Results. Facebook produces positive results by putting your business in front of your clients and customers every single day.
3. Facebook Insights. Insights is a powerful tool that helps you track page performance and user interaction. It will break down each of the following categories:
4. SEO. Optimizing your business page for SEO (Search Engine Optimization) will help you reach even more potential clients.
Google may be looking at social media as a sign of a particular article's relevance and trustworthiness.
Social media marketing helps businesses find new leads everyday. Facebook is a free tool everyone should take advantage of to help with their inbound marketing plan. If your business needs help in learning how to use social media to prospect and convert new leads, download our FREE eBook below.
It’s Monday morning and you wake up to find that you already have four work emails waiting for you. You decide to give them a glance before heading into the office, but only a glance because the work day hasn’t really started yet…right? Wrong. It’s a new day and your clients need you!
Welcome to a day in the life of a junior account manager.
Topics: Inbound Marketing
According to adweek.com, the average person will spend 5 years of their lifetime on social media. Shocking? (Let's be honest, not really...) We all spend hours scrolling through Facebook or Instagram, watching YouTube videos, and laughing at memes, so what we consume matters. But who is the mastermind behind the content you are consuming? If you follow a business, or even a college or university, there is a good chance that the content you see is from a community manager.
Higher education has evolved. Traditional marketing is no longer producing results like it used to. While researching different marketing types, you come across Inbound Marketing. What is Inbound? It is a type of marketing that focuses on attracting customers through content and interactions by publishing the right content, in the right place, at the right time. Overall, making your marketing become relevant and helpful to your customers, rather than interrupting their lives. Inbound Marketing has been the proven methodology since 2006.
If you've never run a marathon, and I have not, the whole thing seems like torture. The training, the diet, the race itself, and let's be real - the recovery - all seem like exercises in bodily pain all for the sake of a t-shirt.
Sprinting by comparison seems easy. You can see the start and finish line clearly, the other runners aren't stacked on top of one another, and you'll sometimes see runners - albeit well trained ones - sprint in several races per day.
Topics: Inbound Marketing
I don't recall the exact day Verge Pipe Media became a reality. It wasn't when the blog began as a free WordPress site, or the day we processed our first payment from a client or the day we hosted a hospitality tent at the Auburn Chamber of Commerce golf tournament.
Verge Pipe Media introduced to the world at the Auburn Chamber of Commerce Golf Tournament, September 24, 2010 (Moore's Mill Club)
Thinking that your business is immune from adapting to social media puts your business at risk of not achieving its potential. Contrary to popular belief, social media is not just a passing trend. Rather, it is a powerful marketing tool that has the capacity to grow a business beyond its physical reach. By implementing social media into your business’ daily use, you can reach new clients and further establish your presence as a competitor.
One of the biggest differences between HubSpot vs. Pardot is that HubSpot is a complete Marketing Platform, whereas Pardot focuses mainly on marketing automation such as email drip campaigns and lead scoring. HubSpot also has marketing automation, lead scoring, and a robust Salesforce integration, but they also have many top and middle-of-the-funnel tools that Pardot does not.
HubSpot has everything a modern marketer needs to do marketing right, in an all-in-one, easy-to-use product. HubSpot's platform includes tools for Search Engine Optimization (SEO), Content Management System (CMS), blogging, social media, email, automated workflows, landing pages, lead intelligence, and analytics for each and every tool, to help marketers make smarter decisions to help their businesses grow. You can see the full list of HubSpot products here.
Tools aside, one of the most stark differences in the experience of a HubSpot vs. a Pardot customer is the level of education, training, and support you’ll receive.
How do we know blogging regularly works? Because Verge Pipe Media began as a blog and grew into East Alabama's first HubSpot agency partner, that's how!
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