The VPM Blog

Inbound Approach to Higher Ed

Posted by Nikki Butler on Jun 27, 2017 9:00:00 AM

Higher education has evolved. Traditional marketing is no longer producing results like it used to. While researching different marketing types, you come across Inbound Marketing. What is Inbound? It is a type of marketing that focuses on attracting customers through content and interactions by publishing the right content, in the right place, at the right time. Overall, making your marketing become relevant and helpful to your customers, rather than interrupting their lives. Inbound Marketing has been the proven methodology since 2006.

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Topics: Content Marketing, Inbound Marketing

Inbound Marketing is a Marathon, not a Sprint

Posted by Don Crow on Jun 6, 2017 9:00:00 AM

If you've never run a marathon, and I have not, the whole thing seems like torture. The training, the diet, the race itself, and let's be real - the recovery - all seem like exercises in bodily pain all for the sake of a t-shirt.

Sprinting by comparison seems easy. You can see the start and finish line clearly, the other runners aren't stacked on top of one another, and you'll sometimes see runners - albeit well trained ones - sprint in several races per day.

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Topics: Inbound Marketing

A Very Verge Pipe Media History Lesson

Posted by Don Crow on May 10, 2017 10:00:00 AM

I don't recall the exact day Verge Pipe Media became a reality. It wasn't when the blog began as a free WordPress site, or the day we processed our first payment from a client or the day we hosted a hospitality tent at the Auburn Chamber of Commerce golf tournament.

Verge Pipe Media introduced to the world at the Auburn Chamber of Commerce Golf Tournament, September 24, 2010 (Moore's Mill Club)

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Topics: Inbound Marketing, Client Leadership

How Your Business Can and Will Benefit From Social Media

Posted by Ally Arthur on Mar 29, 2017 9:00:00 AM

Thinking that your business is immune from adapting to social media puts your business at risk of not achieving its potential. Contrary to popular belief, social media is not just a passing trend. Rather, it is a powerful marketing tool that has the capacity to grow a business beyond its physical reach. By implementing social media into your business’ daily use, you can reach new clients and further establish your presence as a competitor.

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Topics: social media marketing, Social Media, Inbound Marketing, Client Relations

[Infographic] Marketing Deathmatch: HubSpot vs. Pardot

Posted by Don Crow on Mar 6, 2017 8:00:00 AM

One of the biggest differences between HubSpot vs. Pardot is that HubSpot is a complete Marketing Platform, whereas Pardot focuses mainly on marketing automation such as email drip campaigns and lead scoring. HubSpot also has marketing automation, lead scoring, and a robust Salesforce integration, but they also have many top and middle-of-the-funnel tools that Pardot does not.

HubSpot has everything a modern marketer needs to do marketing right, in an all-in-one, easy-to-use product. HubSpot's platform includes tools for Search Engine Optimization (SEO), Content Management System (CMS), blogging, social media, email, automated workflows, landing pages, lead intelligence, and analytics for each and every tool, to help marketers make smarter decisions to help their businesses grow. You can see the full list of HubSpot products here.

Tools aside, one of the most stark differences in the experience of a HubSpot vs. a Pardot customer is the level of education, training, and support you’ll receive.

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Topics: Inbound Marketing, HubSpot

Marketing Deathmatch: HubSpot vs. Pardot

Posted by Don Crow on Mar 1, 2017 9:00:00 AM

 First off, let me start by clearly stating two things:

  1. We (Verge Pipe Media) are a HubSpot partner agency, and 
  2. We (Verge Pipe Media) do not use Salesforce or Pardot.

So you might be questioning the validity of an article with an aggressive title like, "Marketing Deathmatch: HubSpot vs. Pardot."

Unfortunately for us, and fortunately for you, we had a client who recently decided to add Pardot to their toolbag when Salesforce essentially offered it to them (our client) for free. Now, it's tough enough to compete in the marketing world with clients demanding asking for lower rates and more services, but free? Let's just say everyone at Verge Pipe Media had to do a lot of homework on Pardot and as a result, learned a lot about not only their platform, but Salesforce and even more about our own: HubSpot.

Next, part of what I learned is comparing the two marketing automation platforms isn't as easy as some would have you believe and for more than just the reasons I outline below. After all, HubSpot integrates well with Salesforce but for the needs of our particular client, Pardot had the advantage of both price and filling their most immediate email marketing needs. We offered a full stack fruit basket and our client wasn't interested in the orange to apple comparison - they just wanted their pear.

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Topics: Inbound Marketing, HubSpot, Pardot

Did Higher Education Embrace Inbound Marketing in 2016?

Posted by Tod Meisner on Jan 18, 2017 9:00:00 AM

Higher education institutions continue to lead many industries in the size of their social media audiences. This potential reach makes social media an easy and natural way to spread various messages to prospective students, current students, parents, and alumni.

Social media is also a key component to a solid Inbound Marketing strategy. So, you may think that higher education institutions are a leading the way when it comes to Inbound Marketing. But did higher education embrace inbound marketing in 2016? You may be surprised to learn they still have some work to do.

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Topics: higher education, Inbound Marketing

Did Inbound Marketing Stumble in 2016?

Posted by Don Crow on Jan 11, 2017 9:01:00 AM

Even the most casual observer of Verge Pipe Media over the past six years would probably remark, "that team is ALL IN on Inbound Marketing." And that would be a very true and informed remark. Since I left the world of outbound marketing at AOL in 2006, I have made a point to build the agency I believed the marketing world, and even the consumer of today wants deserves.

But much like my Superhero man crush, Batman, I've come to learn that Inbound Marketing is the hero the social media - mobile connected world deserves, but not always the one it needs right now.

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Topics: Inbound Marketing

Top 3 Ways an Inbound Agency Adds Value

Posted by Tod Meisner on Jan 4, 2017 9:00:00 AM
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Topics: Inbound Marketing

How to Leverage Video Content in Inbound Marketing

Posted by Don Crow on Nov 29, 2016 9:00:00 AM

Let's face it, more and more people are opting out of reading long form content in favor of well done videos which can, "show and tell" often in less time and in a more compelling way than eBooks and white papers. If you're like me though, you got started in Inbound Marketing with a conversion path that included eBooks, white papers, and written guides. A few years later, we added in Infographics and today - it's increasingly video.

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Topics: Inbound Marketing, Video Marketing

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