The VPM Blog

Marketing Deathmatch: HubSpot vs. Pardot

Posted by Don Crow on Mar 1, 2017 9:00:00 AM

 First off, let me start by clearly stating two things:

  1. We (Verge Pipe Media) are a HubSpot partner agency, and 
  2. We (Verge Pipe Media) do not use Salesforce or Pardot.

So you might be questioning the validity of an article with an aggressive title like, "Marketing Deathmatch: HubSpot vs. Pardot."

Unfortunately for us, and fortunately for you, we had a client who recently decided to add Pardot to their toolbag when Salesforce essentially offered it to them (our client) for free. Now, it's tough enough to compete in the marketing world with clients demanding asking for lower rates and more services, but free? Let's just say everyone at Verge Pipe Media had to do a lot of homework on Pardot and as a result, learned a lot about not only their platform, but Salesforce and even more about our own: HubSpot.

Next, part of what I learned is comparing the two marketing automation platforms isn't as easy as some would have you believe and for more than just the reasons I outline below. After all, HubSpot integrates well with Salesforce but for the needs of our particular client, Pardot had the advantage of both price and filling their most immediate email marketing needs. We offered a full stack fruit basket and our client wasn't interested in the orange to apple comparison - they just wanted their pear.

Read More

Topics: Inbound Marketing, HubSpot, Pardot

Did Higher Education Embrace Inbound Marketing in 2016?

Posted by Tod Meisner on Jan 18, 2017 9:00:00 AM

Higher education institutions continue to lead many industries in the size of their social media audiences. This potential reach makes social media an easy and natural way to spread various messages to prospective students, current students, parents, and alumni.

Social media is also a key component to a solid Inbound Marketing strategy. So, you may think that higher education institutions are a leading the way when it comes to Inbound Marketing. But did higher education embrace inbound marketing in 2016? You may be surprised to learn they still have some work to do.

Read More

Topics: higher education, Inbound Marketing

Did Inbound Marketing Stumble in 2016?

Posted by Don Crow on Jan 11, 2017 9:01:00 AM

Even the most casual observer of Verge Pipe Media over the past six years would probably remark, "that team is ALL IN on Inbound Marketing." And that would be a very true and informed remark. Since I left the world of outbound marketing at AOL in 2006, I have made a point to build the agency I believed the marketing world, and even the consumer of today wants deserves.

But much like my Superhero man crush, Batman, I've come to learn that Inbound Marketing is the hero the social media - mobile connected world deserves, but not always the one it needs right now.

Read More

Topics: Inbound Marketing

Top 3 Ways an Inbound Agency Adds Value

Posted by Tod Meisner on Jan 4, 2017 9:00:00 AM
Read More

Topics: Inbound Marketing

How to Leverage Video Content in Inbound Marketing

Posted by Don Crow on Nov 29, 2016 9:00:00 AM

Let's face it, more and more people are opting out of reading long form content in favor of well done videos which can, "show and tell" often in less time and in a more compelling way than eBooks and white papers. If you're like me though, you got started in Inbound Marketing with a conversion path that included eBooks, white papers, and written guides. A few years later, we added in Infographics and today - it's increasingly video.

Read More

Topics: Inbound Marketing, Video Marketing

What is the right mix of Outbound and Inbound Marketing?

Posted by Don Crow on Oct 6, 2016 9:02:00 AM

Some of you hardcore VPM Blog readers may look at this and think, “Has @DonCrow lost his mind? What is this about Outbound Marketing?” Then again, some of you may look at the image below and think something else.....

The answer (for both) is, “not yet.” Admittedly, six years ago and as recently as two years ago, I never would have put my name next to any endorsement for outbound marketing. Once I left the world of call centers and direct mail fulfillment shops at AOL, I thought I would be done forever.

You should never say, “never.”

Read More

Topics: Inbound Marketing

How Marketing Automation Helps Improve Your Alumni Relations

Posted by Tod Meisner on Sep 13, 2016 9:00:00 AM

Football season is back! That means tailgates and re-connecting with alumni when they return to campus. Most alumni associations spend considerable amounts of time during the offseason planning tailgate events. It’s important to be able to reach these important connections in person and update them on the changes at their alma mater. But, once the food and drinks are gone and the final whistle blows, what are you doing to keep in contact with these alumni?

Read More

Topics: Alumni Relations, Inbound Marketing, higher ed inbound marketing

Are you a good fit for Inbound Marketing?

Posted by Don Crow on Aug 25, 2016 9:00:00 AM

Over the past six years, I've gotten lots of questions about Inbound Marketing. There's still a fair amount of confusion about the difference between Inbound and Content Marketing, but by and large, Inbound Marketing has matured from, "what" through, "how-to" and into the most popular question at Verge Pipe Media today, which is are you a good fit for Inbound Marketing?

When I chat with anyone new or a potential client and they ask about Inbound Marketing, I normally show them the illustration below and respond with questions of my own, including:

  1. Do you sell something (service, product)?
  2. Do you want to sell more of __________ (your service or product)?
Read More

Topics: Inbound Marketing

Agency FRONT LINES: Verge Pipe Media Internships

Posted by Don Crow on Aug 11, 2016 9:00:00 AM

As part of our Agency Front Lines series of blog posts, today we look at one of our most searched key phrases, Verge Pipe Media Internships. If you're interested in joining the VPM Team, you'll learn a lot from two recent graduates who turned their intership into paid roles while they finished their degree at Auburn University.

Verge Pipe Media is an inbound agency that dissects their clients' marketing and business challenges and develops solutions that produce results. Those results typically mean more website traffic, more and better qualified leads, and consistent branding across social media and online platforms. Getting there takes a lot of unspectacular work behind the scenes and that means having exceptional, "imagineers."

Read More

Topics: Inbound Marketing

Agency FRONT LINES: Be A Partner NOT A Vendor

Posted by Tod Meisner on Aug 2, 2016 8:00:00 AM

This is the second blog in a series of blogs written by Tod Meisner, our Executive Director of Client Leadership. In the spring of 2016, he attended Second Wind's Account Executive College in Chicago. The two-day seminar provides methods for improving account service and retaining the accounts that are so important to long-term agency viability and growth. The blog series will cover his key takeaways.

Leading clients is a contact sport. It’s one of the most important things I learned while at Account Executive College. This means that if I’m going to lead our clients successfully, I must be in front of them consistently and speak with them frequently.

Read More

Topics: Alumni Relations, Inbound Marketing, Client Leadership, Client Relations

The VPM Blog

How do we know blogging regularly works? Because Verge Pipe Media began as a blog and grew into East Alabama's first HubSpot agency partner, that's how!

Join us as we share lessons learned, best practices, thoughts on leadership in the social media and mobile world of today and more.

Worried about missing something? Sign up for our monthly(ish) newsletter and you'll get to see the best of the best delivered right to your inbox.

Subscribe to Email Updates

Popular Posts