Higher education has evolved. Traditional marketing is no longer producing results like it used to. While researching different marketing types, you come across Inbound Marketing. What is Inbound? It is a type of marketing that focuses on attracting customers through content and interactions by publishing the right content, in the right place, at the right time. Overall, making your marketing become relevant and helpful to your customers, rather than interrupting their lives. Inbound Marketing has been the proven methodology since 2006.