The VPM Blog

Read This Before Hiring an Instagram Influencer

Posted by Don Crow on May 30, 2018 7:30:00 AM

If you're a brand or an agency (or have a side-hustle you hope to turn into a brand one day), you've probably done some research on Instagram Influencers. If you're what's considered an Instagram Influencer, you've probably been approached by a brand or an agency seeking your assistance in selling their goods or services. But, as a guy who falls in the category of agency and side-hustle brand manager, I've gone through the pains of contacting, negotiating and paying for influencers which is exactly why I wrote a blog post titled, Read This Before Hiring an Instagram Influencer.

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Topics: Influencer, Instagram, social media marketing

The Influence of YouTube Influencers

Posted by Jade Grogan on Mar 5, 2018 3:00:00 AM

Influencer marketing is all the hype right now, sparking interest over the past five years. Who is a social media "influencer?" It's someone with a large following on various platforms that have a sort of impact on their followers. Check out this VPM blog post, which explains the importance of social media influencers. 

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What is influencer marketing, you might ask? Well… Tap The Influence defines it as “a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you.” Companies have utilized the power of someone’s social media following to work with them in order to promote their product or services. Did you know that 74% of people go to social media for guidance when purchasing?

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Topics: Social Media Platforms, YouTube, YouTube Influencers, Influencer

The VPM Blog

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