The VPM Blog

Social Media Influencers: Are They Worth It?

Posted by Jasmine Lee on Nov 28, 2017 12:00:00 AM

Influencers are defined as: "Individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship..."  Online Business Dictionary. So what is a social media influencer, you may ask? A social media influencer is someone with a large following, typically thousands of people, who advertises your product or service on one or more of their social media platforms. 

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Topics: Social Media, influencers

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