The VPM Blog

Using Instagram Live to boost campus live events

Posted by Don Crow on Dec 20, 2016 9:30:00 AM

Somewhere in the midst of Thanksgiving plans, finals, December graduation, and campus clearing out for the winter break, Instagram Live began rolling out.

What that means is you have one more "Live" offering to add to the growing list of apps and services which offer users a way to broadcast their every moment, any time they choose.

Instagram's stories and other additions in the past 12-18 months have been seen by many as positioning to combat the rise of Snapchat and its latest "Live" offering completes the circle of visual content options Instagram offers natively.

That's good news for on-campus communicators and marketers! There are two reasons we're excited and believe you should be too:

  1. College students love events
  2. College students use and love Instagram

Knowing the two above, we're going to give you a brief list of ideas to help in using Instagram Live to boost campus live events.

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Topics: Instagram Live