The VPM Blog

Take Notes: Creating Landing Pages for Universities

Posted by Abby Broom on Oct 22, 2015 9:47:24 AM

What is a landing page you wonder? Well, the official definition of a landing page is, “the section of a website accessed by clicking a hyperlink on another web page, typically the website's home page.” That's the general description of an internet landing page, but for marketing purposes, a landing page is one with a specific, targeted goal. The purpose of a landing page is to guide your web visitors toward the next step of the buyer's journey. Simply put, they help you convert visitors into leads and, eventually, leads into customers and promoters.

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Topics: Landing Pages

Get to Know: Landing Pages

Posted by Addi Rogers on Jul 8, 2014 4:14:47 AM

One of the most important parts of a successful business model is being able to convert people who visit your website into potential customers. The best way to do that is through landing pages.

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Topics: Landing Pages

Hit the Beach! What the military teaches us about landing pages

Posted by Don Crow on Jul 24, 2010 4:00:37 AM

One of the things we believe in at Verge Pipe Media is the tenacity, discipline and precision with which messaging needs to be managed in today's crowded marketplace. We even go so far as to say, "delivered in a military manner," when we discuss our founding ideals of helping business and non-profits showcase their message.

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Topics: Landing Pages