The VPM Blog

Treat Yourself with Subscription Boxes

Posted by Lindsey Barnes on Jul 20, 2017 9:00:00 AM

Subscriptions for items such as magazines and newspapers may be dwindling, but subscription boxes are still in high demand. The internet facilitates the ordering of subscription boxes, because these companies are entirely online. Birch Box, in a way, pioneered the recent subscription box craze. They created a way for women to try out samples of make-up products without ever having to leave their house. Thousands of other companies have jumped at this business model and some have even made it better.

Nowadays, subscription boxes vary in a wide range of categories such as make-up and beauty products, wine, men and women's clothing, comic books, ready to cook food, children's craft projects, pet supplies and so much more. As you can tell, the options and possibilities are endless. The companies who create these subscription boxes come in all different sizes and the barriers for entry are reasonably low. Here are some of the main reasons subscription boxes aren't just a passing trend and why they have been so successful.

Read More

Topics: marketing to millennials, Marketing

What's the difference between Marketing and Advertising?

Posted by Don Crow on Apr 5, 2017 9:00:00 AM

We seem to be on a food-in-our-blogs kick here at Verge Pipe Media recently, and this article won't be any different. There are a couple of reasons for this:

  1. I love to eat.
  2. #Foodstagramming makes for some powerful visuals.
  3. You'll notice by the end of this article, the very real struggle of my diet (marketing) combined with my short term behaviors (advertising) have led to a lot of my own confusion on how to get out of this mess.

With St. Patrick's Day behind us, I'm going to use my annual Guinness Shepherd's Pie as a way to descrbie the difference between the age old question, What's the difference between Marketing and Advertising?

Read More

Topics: Marketing, Advertising