Subscriptions for items such as magazines and newspapers may be dwindling, but subscription boxes are still in high demand. The internet facilitates the ordering of subscription boxes, because these companies are entirely online. Birch Box, in a way, pioneered the recent subscription box craze. They created a way for women to try out samples of make-up products without ever having to leave their house. Thousands of other companies have jumped at this business model and some have even made it better.
Nowadays, subscription boxes vary in a wide range of categories such as make-up and beauty products, wine, men and women's clothing, comic books, ready to cook food, children's craft projects, pet supplies and so much more. As you can tell, the options and possibilities are endless. The companies who create these subscription boxes come in all different sizes and the barriers for entry are reasonably low. Here are some of the main reasons subscription boxes aren't just a passing trend and why they have been so successful.