The VPM Blog

How Brands Market the Music Festival Experience

Posted by Caroline Daley on Jun 13, 2018 7:58:00 AM

As far as music festivals go, we've come a very long way since the days of Woodstock. Music festivals have rapidly grown in popularity over the past couple decades and have evolved to become much more than just a string of concerts. These days, people aren't just attending festivals strictly for the music; it's about the entire experience. Sure, the music is still the main focus, but now attendees can see their favorite bands while simultaneously shopping, lounging, and indulging in various foods and drinks. These festivals now have various facets; they’re a concert, fashion show, foodie event, and social gathering all in one. Brands have become aware of the growing popularity of the music festival scene and are leveraging these events to market themselves and their products in an extremely effective way. If you're wondering why and how brands are marketing the music festival experience, we’re here to enlighten you.

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Topics: social media marketing, marketing to millennials, music festival marketing

What's the Obsession with Unboxing Videos?

Posted by Lindsey Barnes on Jul 27, 2017 9:00:00 AM

The obsession with ordering subscription boxes has been proven to be more than just a fad. But another obsession related to these subscription boxes has shown up on YouTube in the past few years and that is the unboxing of subscription boxes on camera. These types of videos are typically posted by those who have successful YouTube channels with a large following. Unboxing videos are also not just limited to the unboxing of subscription boxes, but also includes almost anything that comes in a box. Unboxing videos of computers, smartphones, shoes, or anything are getting just as much attention. These videos are wildly popular, but why? Why are they created and why do viewers beg their favorite YouTubers to make these videos?

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Topics: marketing to millennials

Treat Yourself with Subscription Boxes

Posted by Lindsey Barnes on Jul 20, 2017 9:00:00 AM

Subscriptions for items such as magazines and newspapers may be dwindling, but subscription boxes are still in high demand. The internet facilitates the ordering of subscription boxes, because these companies are entirely online. Birch Box, in a way, pioneered the recent subscription box craze. They created a way for women to try out samples of make-up products without ever having to leave their house. Thousands of other companies have jumped at this business model and some have even made it better.

Nowadays, subscription boxes vary in a wide range of categories such as make-up and beauty products, wine, men and women's clothing, comic books, ready to cook food, children's craft projects, pet supplies and so much more. As you can tell, the options and possibilities are endless. The companies who create these subscription boxes come in all different sizes and the barriers for entry are reasonably low. Here are some of the main reasons subscription boxes aren't just a passing trend and why they have been so successful.

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Topics: marketing to millennials, Marketing

Apps You Should Know About in College

Posted by Catherine Andrews on Nov 4, 2016 9:02:00 AM
For most millennials, life before the internet, cell phones, and apps is unthinkable.  Our phones have become an extention of ourselves, and a lot of this is because of the various apps that we have.  If we have these apps at our disposal, why not take advantage of them? There are apps out there for everyone, even kids, but let's take a look what the apps you should know about in college and take advantage of to help make college a little less chaotic.

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Topics: marketing to millennials

Qualities Employers Look For When Hiring Millennials

Posted by Annie Lazor on Sep 8, 2016 9:00:00 AM

It’s 2016, so if we do the math, people who were born in the 2000’s are well in high school. Heck- a couple athletes born in 2000 won Olympic medals this past summer. As the years that seem like yesterday now become decades ago, we also realize that Millennials will be entering the workforce. This may look like a bad thing- many Generation X and Baby Boomers tend to look down upon this generation. They’re seen as self-absorbed, lazy, entitled, the list goes on. There are many things Millennials bring to the table that complement older generations' knowledge. To clear the air, we decided to give an inside scoop on qualities employers look for when hiring Millennials.

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Topics: Blogging, Social Media, marketing to millennials

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