The VPM Blog

How Brands Market the Music Festival Experience

Posted by Caroline Daley on Jun 13, 2018 7:58:00 AM

As far as music festivals go, we've come a very long way since the days of Woodstock. Music festivals have rapidly grown in popularity over the past couple decades and have evolved to become much more than just a string of concerts. These days, people aren't just attending festivals strictly for the music; it's about the entire experience. Sure, the music is still the main focus, but now attendees can see their favorite bands while simultaneously shopping, lounging, and indulging in various foods and drinks. These festivals now have various facets; they’re a concert, fashion show, foodie event, and social gathering all in one. Brands have become aware of the growing popularity of the music festival scene and are leveraging these events to market themselves and their products in an extremely effective way. If you're wondering why and how brands are marketing the music festival experience, we’re here to enlighten you.

Read More

Topics: social media marketing, marketing to millennials, music festival marketing

The VPM Blog

How do we know blogging regularly works? Because Verge Pipe Media began as a blog and grew into East Alabama's first HubSpot agency partner, that's how!

Join us as we share lessons learned, best practices, thoughts on leadership in the social media and mobile world of today and more.

Worried about missing something? Sign up for our monthly(ish) newsletter and you'll get to see the best of the best delivered right to your inbox.

Subscribe to Email Updates

Popular Posts