The VPM Blog

Why PR Is Important for Small Businesses

Posted by Eric Callaghan on Nov 20, 2015 9:00:00 AM

Let's clear something up. Public relations has an unfounded stigma that it only serves to work for "the man." I'm here to tell you that that simply isn't true. While yes, big corporations can obviously afford to have large PR firms on retainer and rely on them when scandals inevitably come about, but they aren't the only ones who need or use PR. A coworker of mine recently wrote about how everyone is a PR rep in the digital world. That sentiment carries weight and can be applied to your small business as well.

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Topics: PR

Summary: The History of Public Relations

Posted by Eric Callaghan on Oct 14, 2015 9:30:00 AM

Public relations is considered to be a relatively modern business venture, only really picking up in the past few decades. The reality however, is far from the truth. PR dates back all the way to the Romans and Egyptians, with a lot of the same general practices as we see today. Cleopatra, Julius Caesar and Jesus Christ himself are all public relations practitioners that we can look back and trace our roots to. That's an alright group of leadership wouldn't you say? Anyway, without further adieu, let us meander through forgotten eras with a quick summary of the history of public relations. We'll try to keep it brief. 

"The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people." -Edward Bernays

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Topics: PR

Take Notes: Teaching Employees to be Brand Ambassadors

Posted by Don Crow on Sep 21, 2015 9:36:00 AM

Talent management has been a topic of conversation in the 100 years I've been in a professional offiice setting. Okay, it hasn't really been 100 years, it just feels like it. Add on six years as an officer in the US Army, where we talked about succession planning and suddenly I feel almost qualified to be a HR Manager.

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Topics: Brand Marketing, PR

Why Everyone is a PR rep in the Digital World

Posted by Abby Broom on Aug 27, 2015 9:45:14 AM

In the digital world today, whether it be for personal or business use, any content that is posted on the Internet is an automatic representation of yourself or your business. Social media has made it even more important to watch what you say and how you say it. The result of this: everyone is a PR rep in the digital world.

 

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Topics: PR

The one thing PR Pros need to get right

Posted by Don Crow on Nov 19, 2014 1:21:00 PM

Within one week (and it’s only Wednesday), we’ve seen gaffes by a couple of brands. Although these are becoming more common place with the fact that nothing we do today is safe from being watched, listened to by airplanes, or shared for all the social media world to see, it’s become blood sport to watch the apologies.

Our first is Dave & Buster’s tweet and their attempt at Taco Tuesday humor gone afoul:

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Topics: PR

Marketing, Public Relations and Trust

Posted by Addi Rogers on Jun 12, 2014 4:16:22 AM

I’ll admit, my decision to major in public relations in college didn’t have too much thought behind it.

I was a sophomore majoring in political science – still don’t know what I was thinking there – and hating everything about it. Someone suggested marketing which quickly turned into PR, and here I am today.

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Topics: PR