Let's clear something up. Public relations has an unfounded stigma that it only serves to work for "the man." I'm here to tell you that that simply isn't true. While yes, big corporations can obviously afford to have large PR firms on retainer and rely on them when scandals inevitably come about, but they aren't the only ones who need or use PR. A coworker of mine recently wrote about how everyone is a PR rep in the digital world. That sentiment carries weight and can be applied to your small business as well.