The VPM Blog

RFID in Healthcare: Past, Present, and Future

Posted by Melissa Cook on Mar 22, 2017 9:00:00 AM

RFID or Radio Frequency Identification, is often used synonymously with retail tracking technology. The popular tracking technology is used in all phases of the retail supply chain, but has in recent years made its way into healthcare, aerospace, defense, and various other fields. Curious? Let's start with the basics and then focus on the healthcare industry.

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Topics: RFID Technology

RFID Applications in the Sporting World

Posted by Tod Meisner on Dec 1, 2016 9:00:00 AM

RFID is a proven technology that's been around since at least the 1970s. However, it's been too expensive and too limited to be practical for many commercial applications until recent years. Now that the costs associated with making tags have decreased, RFID tags can solve many of the problems associated with manufacturing and the supply chain. The tags can be embedded or encased in packaging for weather-proofing and greater durability. Tags also have microchips that can store a unique serial number for every product manufactured around the world.

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Topics: RFID Technology

How RFID Technology is Shaping the Marketing World

Posted by Don Crow on Jun 8, 2016 8:00:00 AM

Ask most marketers what frustrates them the most today and somewhere in their Top 3 will be the words, “fragmentation,” “segmentation” or, “the increasing demand of consumers for more tailored experiences.”

Personally, I’ve had an interest in RFID since we began working on apps for live sporting events back in 2012. Fast forward a couple of years, and Verge Pipe Media was fortunate to win the RFID Lab at Auburn University account. We’ve been partnered with them since and have enjoyed learning and seeing RFID technology tested in different industries and potential consumer facing applications.

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Topics: Brand Marketing, RFID Technology