The VPM Blog

How SEO Can Improve Local Business Digital Strategy

Posted by Don Crow on Sep 2, 2015 9:26:00 AM

 

Let’s say you’re an above average business owner when it comes to promoting your business to the correct audiences. Let’s even say you have a marketing plan that looks roughly 12 months out and isn’t currently stuck in the 1980’s.

Guess what? If that’s you, and your business is considered a “local” business by virtue of having less than three locations and serving customers via a storefront (primary) and a website (passively), then you’re better off than 86.3% of your peers (including competitors).

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Topics: SEO

The Top 4 Online New Year's Resolutions for Your Business

Posted by admin on Jan 7, 2014 7:59:44 AM

Did another panda or penguin just amble across Google? If you don't know, you should. Keeping up with online trends is essential to your small business success. However, the online world is constantly changing. Just when you think you've got it down to a science, another hummingbird flies across the digital landscape and things are topsy-turvy again. It's time to stop letting random algorithm changes on search engines control your business. You can put control of your business's online success back in your own hands by making (and sticking) to these top four online New Year's resolutions.

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Topics: SEO, Social Media

Delicious Algorithms makes great content “Google-icious”

Posted by Don Crow on Mar 3, 2011 3:00:19 AM

Nearly 12% of Google's search engine queries were impacted in the week old tweaks to the algorithms. In layman's terms, Google changed the way they rank sites, pushing content that isn't relevant further down the list and promoting content which searchers found tasty. Some folks refer to those less savory sites as "content farms."

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Topics: SEO