The VPM Blog

The Hits and Misses of Snapchat Discover

Posted by Lindsey Barnes on Jun 1, 2017 9:00:00 AM

Snapchat’s Discover feature has created a new way many of us receive news. Whether you’re a Snapchat user who spends hours reading celebrity gossip, the latest world news or you barely touch the feature, you know what it is. For those of you who don’t use Snapchat and don't know what Snapchat Discover is, here's a brief summary:

Media channels and magazines such as Cosmopolitan, BuzzFeed, the Food Network, and CNN all have channels on Discover.  Snapchat users can click on the channels and watch videos, quick animations, and read articles that the channels produce.  Sounds like a great place to read the news, right? Well, there are some mixed feelings about Discover.  

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Topics: social media marketing, Snapchat

Get Your Point Across on Snapchat... But Don't Go Crazy

Posted by Annie Lazor on Oct 20, 2016 9:03:00 AM

Any of us who have had any interest in Snapchat since its release in 2012 probably know how to use it by now. As a millennial, I can say it’s the way I keep in touch with casual friends that don’t live near me. But over the past couple years, I’ve started to connect with not just friends, but also companies, celebrities, and yes, even my mother uses it. However, I’m not as crazy about Snapchat stories that your average user may be. Like my Netflix/Amazon Prime binges, I have a short attention span, and I base my Snapchat story viewing on the following criteria:

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Topics: Snapchat

Create your own Snapchat on-demand geofilter

Posted by Don Crow on Sep 15, 2016 9:00:00 AM

We're going to introduce you to Snapchat's on-demand filters, walk you through why they are important, and finally, teach you how to create your own Snapchat on-demand geofilter.

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Topics: social media marketing, Snapchat