The VPM Blog

How to Handle Negative Feedback on Social Media

Posted by Caroline Daley on Nov 30, 2017 12:00:00 AM

Imagine how nice it would be to live in a world where negative comments and "haters" didn't exist. As nice as that would be, it's unfortunately not our reality. There are countless benefits to having your business on social media, but the cold hard truth is that if you're on social media, you're going to recieve negative feedback at some point. It's important to know how to handle negative feedback on social media so that when it does happen, you'll know what to do. 

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Topics: Social Media, feedback, negative feedback, customer service

Social Media Influencers: Are They Worth It?

Posted by Jasmine Lee on Nov 28, 2017 12:00:00 AM

Influencers are defined as: "Individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship..."  Online Business Dictionary. So what is a social media influencer, you may ask? A social media influencer is someone with a large following, typically thousands of people, who advertises your product or service on one or more of their social media platforms. 

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Topics: Social Media, influencers

Making Your Dean More Approachable through Social Media

Posted by Catherine Andrews on Aug 31, 2017 9:21:14 AM
Even though the Dean may be one person, they act in numerous roles on a daily basis, which causes different groups of people to perceive the Dean very differently from one another.  One day they may be meeting with the student council discussing goals for the student body, the next they may be speaking to a group of alumni across the country all while maintaining a strong and respected reputation of the college. 

To students and prospective students, the Dean is intimidating, to parents, the Dean is the face of the college and to alumni, the Dean is influential.  Speaking to reputation, as the Dean of a college, the Dean must be able to connect with all of these people and gain their trust and understanding of his or her goals for the college.

But how can the Dean build a bridge and connect with each of these very influential and different groups of people? Below you'll find several specific social media platforms to assist you in making your dean more approachable.

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Topics: Social Media, higher ed social media

Why Your Business NEEDS to be on Facebook

Posted by Nikki Butler on Jul 25, 2017 9:00:00 AM

Finding the best platform to market your business on can be overwhelming with the vast selection of always expanding social media platforms available, but it is a proven fact that business owners who use social networking are on top. Especially those businesses who use Facebook and use it well. Facebook influences our daily lives. Whether it be for personal or for business purposes, it's always prominent, it promotes results, and the possibilities to generate leads are endless. If you don't want to take my word for it, here are just a few reasons why your business NEEDS to be on Facebook. 

1. Market access. 
Facebook grants you access to the largest social media market available. 

  • Over 2 billion monthly active users and growing. 
  • 1.15 billion mobile users daily who on average spend a total of 55 minutes on Facebook. 
  • Facebook is by far the most popular networking site with YouTube coming in at second place.
  • Facebook did a survey of adults in the US and found that people who use Facebook more than five times a day are more likely to be brand loyal. 

2. Results. Facebook produces positive results by putting your business in front of your clients and customers every single day. 

  • You can increase web traffic through ads and by regularly publishing engaging content. 
  • By setting up your business as a local business you can collect testimonials and reviews and embed them onto your business web page. 
  • You can manage your reputation by seeing what your customers or clients are saying about your business. It is easier to raise brand awareness and promote positive word of mouth when you know what is being said. 
  • Setting up your business page and engaging customers cost absolutely nothing and advertising is affordable. 
  • You can also use Facebook as a customer support/technical outlet, which will make your customers happy since it is more efficent and convenient for them. Also you can respond quickly to their questions and complaints. 

3. Facebook Insights. Insights is a powerful tool that helps  you track page performance and user interaction. It will break  down each of the following categories:

  • Demographics (Buyer Persona)
  • Page likes
  • Reach
  • Visits
  • Posts

4. SEO. Optimizing your business page for SEO (Search Engine Optimization) will help you reach even more potential clients. 

  • Access to a larger audience sharing your content 
  • More exposure = more people clicking on links.
  • High CTR translates into increased traffic. 
  • Facebook can analyze all the information that millions of users enter into their profiles. You can pay to use this information    to help reach out to potential customers by knowing who your current audience is and target similar buyer personas. 
  • Google may be looking at social media as a sign of a  particular article's relevance and trustworthiness. 


Social media marketing helps businesses find new leads everyday. Facebook is a free tool everyone should take advantage of to help with their inbound marketing plan. If your business needs help in learning how to use social media to prospect and convert new leads, download our FREE eBook below.  

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Topics: Social Media, Inbound Marketing, Facebook

A Day in the Life: Community Manager

Posted by Melissa Cook on Jul 5, 2017 9:00:00 AM

According to, the average person will spend 5 years of their lifetime on social media. Shocking? (Let's be honest, not really...) We all spend hours scrolling through Facebook or Instagram, watching YouTube videos, and laughing at memes, so what we consume matters. But who is the mastermind behind the content you are consuming? If you follow a business, or even a college or university, there is a good chance that the content you see is from a community manager.

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Topics: Social Media, Inbound Marketing, Content Building

The Importance of a Content Calendar

Posted by Catherine Andrews on Apr 19, 2017 9:00:00 AM

What do all successful companies have in common? Well, they’ve all learned, whether it was the easy way or the hard way, that staying organized and planning ahead is key to their success.  Whether it is planning out your goals on a timeline or creating a filing system for the whole office, all aspects of a business need some form of organization.  This includes running your social media accounts.

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Topics: Content Marketing, Social Media, Content Building

How Your Business Can and Will Benefit From Social Media

Posted by Ally Arthur on Mar 29, 2017 9:00:00 AM

Thinking that your business is immune from adapting to social media puts your business at risk of not achieving its potential. Contrary to popular belief, social media is not just a passing trend. Rather, it is a powerful marketing tool that has the capacity to grow a business beyond its physical reach. By implementing social media into your business’ daily use, you can reach new clients and further establish your presence as a competitor.

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Topics: social media marketing, Social Media, Inbound Marketing, Client Relations

Brands Crushing Social Media Storytelling

Posted by Melissa Cook on Feb 8, 2017 9:00:00 AM

In case you’ve been living under a rock for the past few months, visual marketing has taken the social media world by storm. Information is shown in infographic form, short, witty videos are the norm, and social platforms are becoming exceedingly more visual.

Because of this tendency towards visuals, brands haven’t been shy about using personalized visual content to promote their unique stories. These brands are crushing it on various social media platforms and deserve a shout out for their creativity:

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Topics: Social Media, visual content

Reputation Is Everything; Don't Let Social Media Ruin It

Posted by Melissa Cook on Dec 6, 2016 9:00:00 AM

Reputation is everything. Let me repeat that. Reputation is everything. As a business, what your customers think of you can literally make or break you. How you portray yourself online is how potential customers will see you and judge whether or not you are trustworthy or professional. Social media is a powerful tool, and if you use it properly, it can do wonders for your business. We wanted to give you a little advice on how to maintain your positive reputation online so we broke it up into 3 categories: audience, content, and personal branding. 

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Topics: Social Media

Vine's Final Six Seconds: Why Vine Died

Posted by Cody Lunsford on Nov 17, 2016 9:00:00 AM

Vine used to be one of the most popular apps available for your phone. It spawned countless memes. Who can forget the Peanut Butter Baby or Damn, Daniel? It created many cultural phenomenons. Things like the Harlem Shake or the Whip and Nae Nae spread from Vine to the Today Show to your mom embarrassing you in public. Even dabbing grew in popularity partly thanks to Vine.

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Topics: Social Media

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