The VPM Blog

Pay to Play: Social Media Edition

Posted by Melissa Cook on Oct 30, 2018 11:30:00 AM

via GIPHY

So, you just created the best piece of content ever seen on the internet, but it isn’t getting the engagement or reaching the audience you want. What do you do? In the world of social media, there are 3 ways you can pay to play (or “promote” as they call it) on Facebook, and subsequently, Instagram. What are they? You can 1) boost a post, 2) pay to promote a post, and 3) set up an ad campaign.
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Topics: Social Media, facebook ads, Instagram Ads

Navigating the Anxieties Caused by Social Media

Posted by Derrik Stoffel on Jul 18, 2018 7:58:00 AM

Social Media has become a staple of everyday life, bringing people closer together than ever thought possible. Brands and companies advertise on it, celebrities gain massive followings, and people post everything from recipes to life updates to selfies. It is truly unavoidable in today's world, especially if you want to stay up-to-date on news, current trends and so on. But there is a downside to the prevalence of social media, one that goes beyond online bullying, which is a serious issue. The rise of social media related anxiety is a growing problem, one that could have irreparable effects.

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Topics: Social Media Platforms, Facebook, Social Media

How to Create an Effective Instagram Ad

Posted by Melissa Cook on Jun 6, 2018 8:01:00 AM

You’re scrolling through Instagram, looking at pictures of dogs or friends and family on vacation, and then all of a sudden, you see an image that makes you stop and take notice. It isn’t until you click on the profile or the image that you realize it was an ad.

Good or bad, effective or not, they exist, and their usage is on the rise. But why? For a few simple reasons:

  1. Instagram/Facebook Integration
    1. As a business, you can (and should!) integrate your Facebook and Instagram pages (read more on this below). This allows you to take previously curated audiences, interests, forms, etc., and carry them over into Instagram ads.
  2. Aesthetic and Organic Feel
    1. Instagram ads tend to perform better because they flow naturally in your audience’s feed. They don’t feel disruptive and if done right will appear as natural and organic content, and not an ad.
  3. Audience and Engagement Rates
    1. Did you know that 80% of Instagram users follow a business? That means your business is more likely to have high engagement rates with your ads. 

Think you’re ready to learn how to create an effective Instagram ad? Let’s get started!

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Topics: social media analytics, Social Media, Inbound Marketing

Nonprofits Social Media Success: Knowing Your Audience

Posted by Jade Grogan on Apr 16, 2018 4:00:00 AM

In order to have a successful social media platform, a brand or organization must cater the content for their audience, specifically for each platform. Here, we’re going to be talking about nonprofits and the elements that go into making a successful and powerful social media campaign by centralizing content per platform.

Due to the increased use and prevalence of social media from the past few years, nonprofits are taking advantage of this and have jumped on the social media train. However, many brands and organizations lose sight that individuals following an account on Instagram may differ on Facebook, or Facebook and Twitter, etc. So one of the most important things organizations have to keep in mind is that they need to alter their content to effectively reach individuals. Social media has the potential to impact millions of users daily, which is why it has become one of the power tools when it comes to marketing.

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Topics: Social Media, Audience, Nonprofits

How to Handle Negative Feedback on Social Media

Posted by Caroline Daley on Nov 30, 2017 12:00:00 AM

Imagine how nice it would be to live in a world where negative comments and "haters" didn't exist. As nice as that would be, it's unfortunately not our reality. There are countless benefits to having your business on social media, but the cold hard truth is that if you're on social media, you're going to recieve negative feedback at some point. It's important to know how to handle negative feedback on social media so that when it does happen, you'll know what to do. 

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Topics: feedback, negative feedback, customer service, Social Media

Social Media Influencers: Are They Worth It?

Posted by Jasmine Lee on Nov 28, 2017 12:00:00 AM

Influencers are defined as: "Individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship..."  Online Business Dictionary. So what is a social media influencer, you may ask? A social media influencer is someone with a large following, typically thousands of people, who advertises your product or service on one or more of their social media platforms. 

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Topics: Social Media, influencers

Making Your Dean More Approachable through Social Media

Posted by Catherine Andrews on Aug 31, 2017 9:21:14 AM
Even though the Dean may be one person, they act in numerous roles on a daily basis, which causes different groups of people to perceive the Dean very differently from one another.  One day they may be meeting with the student council discussing goals for the student body, the next they may be speaking to a group of alumni across the country all while maintaining a strong and respected reputation of the college. 

To students and prospective students, the Dean is intimidating, to parents, the Dean is the face of the college and to alumni, the Dean is influential.  Speaking to reputation, as the Dean of a college, the Dean must be able to connect with all of these people and gain their trust and understanding of his or her goals for the college.

But how can the Dean build a bridge and connect with each of these very influential and different groups of people? Below you'll find several specific social media platforms to assist you in making your dean more approachable.

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Topics: higher ed social media, Social Media

Why Your Business NEEDS to be on Facebook

Posted by Nikki Butler on Jul 25, 2017 9:00:00 AM

Finding the best platform to market your business on can be overwhelming with the vast selection of always expanding social media platforms available, but it is a proven fact that business owners who use social networking are on top. Especially those businesses who use Facebook and use it well. Facebook influences our daily lives. Whether it be for personal or for business purposes, it's always prominent, it promotes results, and the possibilities to generate leads are endless. If you don't want to take my word for it, here are just a few reasons why your business NEEDS to be on Facebook. 


1. Market access. 
Facebook grants you access to the largest social media market available. 

  • Over 2 billion monthly active users and growing. 
  • 1.15 billion mobile users daily who on average spend a total of 55 minutes on Facebook. 
  • Facebook is by far the most popular networking site with YouTube coming in at second place.
  • Facebook did a survey of adults in the US and found that people who use Facebook more than five times a day are more likely to be brand loyal. 

2. Results. Facebook produces positive results by putting your business in front of your clients and customers every single day. 

  • You can increase web traffic through ads and by regularly publishing engaging content. 
  • By setting up your business as a local business you can collect testimonials and reviews and embed them onto your business web page. 
  • You can manage your reputation by seeing what your customers or clients are saying about your business. It is easier to raise brand awareness and promote positive word of mouth when you know what is being said. 
  • Setting up your business page and engaging customers cost absolutely nothing and advertising is affordable. 
  • You can also use Facebook as a customer support/technical outlet, which will make your customers happy since it is more efficent and convenient for them. Also you can respond quickly to their questions and complaints. 

3. Facebook Insights. Insights is a powerful tool that helps  you track page performance and user interaction. It will break  down each of the following categories:

  • Demographics (Buyer Persona)
  • Page likes
  • Reach
  • Visits
  • Posts

4. SEO. Optimizing your business page for SEO (Search Engine Optimization) will help you reach even more potential clients. 

  • Access to a larger audience sharing your content 
  • More exposure = more people clicking on links.
  • High CTR translates into increased traffic. 
  • Facebook can analyze all the information that millions of users enter into their profiles. You can pay to use this information    to help reach out to potential customers by knowing who your current audience is and target similar buyer personas. 
  • Google may be looking at social media as a sign of a  particular article's relevance and trustworthiness. 

 

Social media marketing helps businesses find new leads everyday. Facebook is a free tool everyone should take advantage of to help with their inbound marketing plan. If your business needs help in learning how to use social media to prospect and convert new leads, download our FREE eBook below.  

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Topics: Facebook, Social Media, Inbound Marketing

A Day in the Life: Community Manager

Posted by Melissa Cook on Jul 5, 2017 9:00:00 AM

According to adweek.com, the average person will spend 5 years of their lifetime on social media. Shocking? (Let's be honest, not really...) We all spend hours scrolling through Facebook or Instagram, watching YouTube videos, and laughing at memes, so what we consume matters. But who is the mastermind behind the content you are consuming? If you follow a business, or even a college or university, there is a good chance that the content you see is from a community manager.

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Topics: Content Building, Inbound Marketing, Social Media

The Importance of a Content Calendar

Posted by Catherine Andrews on Apr 19, 2017 9:00:00 AM

What do all successful companies have in common? Well, they’ve all learned, whether it was the easy way or the hard way, that staying organized and planning ahead is key to their success.  Whether it is planning out your goals on a timeline or creating a filing system for the whole office, all aspects of a business need some form of organization.  This includes running your social media accounts.

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Topics: Content Building, Content Marketing, Social Media

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