The VPM Blog

The Unwritten Rules of Instagram

Posted by Melissa Cook on Jul 24, 2019 9:09:00 AM

You may have found your way to this blog post because you think I'm about to spill some top-secret information about how you can triple your Instagram followers overnight or make your engagement rate so solid, the world and other brands have to pay attention.

Unfortunately, that's not how this works. Social media isn't a game you can win with tricks, (unless you're a believer in using bots- which we don't recommend & discuss below) but it is a game you can win with strategy. Our best tips? Follow trusted analysts, keep up with algorithm changes, and most importantly, check your own unique analytics, know what the numbers mean, and adjust accordingly. Need some more specific tips? Check out the video below:


Instagram growth and improvement can be hard, and it is work, but it is worth the sweat.

Before you go, there is one thing I do want to quickly cover- bots. Recently, I had to go through an account where a follow-for-follow bot was activated. It was a MESS. Sure, the follower number spiked, but at what cost? Suddenly the timeline was filled with questionable accounts and content, engagement rates plummeted (because spoiler alert- many of those accounts are bots or don't want to engage with you), and anyone who checked to see who we were following was not impressed by the caliber of the accounts. So, the question I have for you to think about the next time you consider using a bot is: What's more important to you? The follower number? Or your engagement rates and the public's perspective of you? Choose wisely.

Have a question about how you can use social media for your business? Click the button below to learn about how social media is not only good for business, but great for sales lead generation:

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Topics: Instagram, social media analytics, social media growth

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