The VPM Blog

Double Tap for Happily Ever After: Weddings in the Social Media Age

Posted by Lindsey Barnes on Jul 6, 2017 9:00:00 AM

If you've been to a wedding in the past 4-5 years then you've probably noticed that social media plays a significant role. With the incorporation of social media comes Snapchat filters, creative hashtags on multiple platforms, live streaming, and more. In addition to using social media during weddings, it can be used in the planning process as well. Inspiration for your wedding can be found on Pinterest boards, Instagram and other social media websites. Millennials prefer their weddings to be unique and trendy rather than traditional. Did you really even go to a wedding if you didn't post a Snapchat story from the reception or Instagram a picture with the wedding hashtag?

I sat down with Julie Bunkley, a well known and talented wedding planner of the Auburn, Birmingham, and Atlanta areas, to talk about milliennials, their weddings, and social media. Watch what she has to say.  

So, from talking to Julie and exploring the wedding scene on social media, I have come up with some social media tips to follow for the next wedding you attend whether you're a guest or you're the lucky one getting married:  

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Topics: social media marketing

Millennial Entrepreneurs: What are they doing differently?

Posted by Lindsey Barnes on Jun 22, 2017 9:00:00 AM

It takes a certain type of person to be a successful entrepreneur, and recently that type of person is a millennial. These young professionals are changing the game by starting companies younger and younger and outperforming those in the generation before them. How should a millennial start their business? What are millennials doing differently than Generation X? And what does it take to be a successful millennial entrepreneur? I spoke to some millennials that were each in different paths of their entrepreneurial journey; Cody, a podcast show host, Matt, founder of a successful outdoor wear company called Freak Outdoors, Leland Wright the creator of a clothing brand, Le.landd, and Sarah Smyth, the creator of a successful jewlery business, Raw and Rebellious. After talking to these four, I found some awesome advice for all of you aspiring, young business owners out there.

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Topics: social media marketing

Print Media to Digital Media and How it's Changed the Magazine

Posted by Lindsey Barnes on Jun 15, 2017 10:00:00 AM

Printed magazines and newspapers have been a part of readers’ daily lives for as long as anyone can remember. Then digital walked into the picture over 20 years ago and has been giving print a run for its money, literally. But print isn’t disappearing as quickly as we might think.

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Topics: social media marketing

Fundraising on Social Media

Posted by Cydne Wright on Jun 13, 2017 9:00:00 AM

Social media puts the "fun" in fundraising - yeah I hate myself for that too. But if fundraising was a middle aged, Beverly Hills socialite, social media gave it a facelift. Now it's your job to decide if your fundraiser is going to end up on Botched or look 20 again. OK I might be taking this reality TV thing a little far. But it's true, the tools for running a successful fundraising campaign on social media are out there, but it's all about using them correctly. If you stick with me and follow these steps, your campaign could be the next Kardashian.  OK, I'm done forreal this time. We aren't getting any younger, so let's get started!

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Topics: social media marketing

Social Media Uses During Tragedy

Posted by Lindsey Barnes on Jun 8, 2017 10:00:00 AM

Social media is a way to connect with people in a way we never could before the Internet existed. Information can be shared with millions around the world in seconds through multiple social media platforms.  It has become a trend that during tragedy, more people have learned about a crisis for the first time through a tweet or a Facebook share rather than through a traditional TV news broadcast.  This has led people to turn to social media first during a crisis to see breaking news. Here are some of the ways people can use social media as a way to grieve and cope after a tragic incident or deliver urgent information.

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Topics: social media marketing

The Hits and Misses of Snapchat Discover

Posted by Lindsey Barnes on Jun 1, 2017 9:00:00 AM

Snapchat’s Discover feature has created a new way many of us receive news. Whether you’re a Snapchat user who spends hours reading celebrity gossip, the latest world news or you barely touch the feature, you know what it is. For those of you who don’t use Snapchat and don't know what Snapchat Discover is, here's a brief summary:

Media channels and magazines such as Cosmopolitan, BuzzFeed, the Food Network, and CNN all have channels on Discover.  Snapchat users can click on the channels and watch videos, quick animations, and read articles that the channels produce.  Sounds like a great place to read the news, right? Well, there are some mixed feelings about Discover.  

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Topics: social media marketing, Snapchat

How Your Business Can and Will Benefit From Social Media

Posted by Ally Arthur on Mar 29, 2017 9:00:00 AM

Thinking that your business is immune from adapting to social media puts your business at risk of not achieving its potential. Contrary to popular belief, social media is not just a passing trend. Rather, it is a powerful marketing tool that has the capacity to grow a business beyond its physical reach. By implementing social media into your business’ daily use, you can reach new clients and further establish your presence as a competitor.

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Topics: social media marketing, Social Media, Inbound Marketing, Client Relations

How to Use Social Media Data in Higher Ed

Posted by Don Crow on Feb 1, 2017 9:00:00 AM

"Data" and "Social Media Data" are words and phrases showing up everywhere today. As a Higher Education marketing and communications specialist, you may find yourself asking, "There's data everywhere, how do I know what to pay attention to?"

You're literally swimming in data if you have email lists, social media profiles, and a website. Determining what to do with all that information can be overwhelming for Higher Ed professionals and your B2B peers as well. In addition to helping you determine which social media sites you should invest time in, we also want to help you with the all important, how to use social media data in higher ed.

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Topics: social media marketing, higher ed marketing

3 Ways to Use Both Snapchat and Instagram Stories

Posted by Don Crow on Oct 27, 2016 9:01:00 AM

It's been a little over two months since Instagram Stories rolled out to all of their 500 million active monthly users. The hand wringing and foul cries ensued as many loyal Snapchat fans mocked the obvious look-a-like entry to their beloved Snapchat Stories.

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Topics: social media marketing

Create your own Snapchat on-demand geofilter

Posted by Don Crow on Sep 15, 2016 9:00:00 AM

We're going to introduce you to Snapchat's on-demand filters, walk you through why they are important, and finally, teach you how to create your own Snapchat on-demand geofilter.

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Topics: social media marketing, Snapchat