The VPM Blog

How to Create an Effective Instagram Ad: VIDEO

Posted by Melissa Cook on Feb 6, 2019 12:30:37 PM

With 80% of Instagram users claiming to follow a business or brand account, why wouldn't you want to leverage that to increase your follower count, sell an item, or offer a discount? Of course you would want to!

How? Instagram Ads. They have the look and feel of a post, with the added benefit of linking to a website or product you want to promote. Check out the video below for instructions on how to get started.

Instagram ad vlog (re-edit)
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Topics: social media marketing

Why are we consuming media differently?

Posted by Alexa Russell on Jan 30, 2019 8:00:00 AM

I'm sure you have experienced the annoying situation of someone sitting near you in a movie theater with their eyes glued to their phone. The bright light and incessant scrolling can drive you crazy. Or what about when you're trying to tell a friend a story but they won't look up from their laptop. Do you ever find yourself scrolling through Facebook cooking videos while you're binging a show on Netflix? 

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Topics: social media marketing, Video Content, Video Marketing, live streaming, Generation Z

How To Use Twitter Influencers in Higher Ed Marketing

Posted by Alexa Russell on Sep 19, 2018 7:01:00 AM


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Topics: social media marketing, higher education

How Brands Market the Music Festival Experience

Posted by Caroline Daley on Jun 13, 2018 7:58:00 AM

As far as music festivals go, we've come a very long way since the days of Woodstock. Music festivals have rapidly grown in popularity over the past couple decades and have evolved to become much more than just a string of concerts. These days, people aren't just attending festivals strictly for the music; it's about the entire experience. Sure, the music is still the main focus, but now attendees can see their favorite bands while simultaneously shopping, lounging, and indulging in various foods and drinks. These festivals now have various facets; they’re a concert, fashion show, foodie event, and social gathering all in one. Brands have become aware of the growing popularity of the music festival scene and are leveraging these events to market themselves and their products in an extremely effective way. If you're wondering why and how brands are marketing the music festival experience, we’re here to enlighten you.

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Topics: social media marketing, marketing to millennials, music festival marketing

Read This Before Hiring an Instagram Influencer

Posted by Don Crow on May 30, 2018 7:30:00 AM

If you're a brand or an agency (or have a side-hustle you hope to turn into a brand one day), you've probably done some research on Instagram Influencers. If you're what's considered an Instagram Influencer, you've probably been approached by a brand or an agency seeking your assistance in selling their goods or services. But, as a guy who falls in the category of agency and side-hustle brand manager, I've gone through the pains of contacting, negotiating and paying for influencers which is exactly why I wrote a blog post titled, Read This Before Hiring an Instagram Influencer.

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Topics: social media marketing, Instagram, Influencer

Double Tap for Happily Ever After: Weddings in the Social Media Age

Posted by Lindsey Barnes on Jul 6, 2017 9:00:00 AM

If you've been to a wedding in the past 4-5 years then you've probably noticed that social media plays a significant role. With the incorporation of social media comes Snapchat filters, creative hashtags on multiple platforms, live streaming, and more. In addition to using social media during weddings, it can be used in the planning process as well. Inspiration for your wedding can be found on Pinterest boards, Instagram and other social media websites. Millennials prefer their weddings to be unique and trendy rather than traditional. Did you really even go to a wedding if you didn't post a Snapchat story from the reception or Instagram a picture with the wedding hashtag?

I sat down with Julie Bunkley, a well known and talented wedding planner of the Auburn, Birmingham, and Atlanta areas, to talk about milliennials, their weddings, and social media. Watch what she has to say.  

So, from talking to Julie and exploring the wedding scene on social media, I have come up with some social media tips to follow for the next wedding you attend whether you're a guest or you're the lucky one getting married:  

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Topics: social media marketing

Millennial Entrepreneurs: What are they doing differently?

Posted by Lindsey Barnes on Jun 22, 2017 9:00:00 AM

It takes a certain type of person to be a successful entrepreneur, and recently that type of person is a millennial. These young professionals are changing the game by starting companies younger and younger and outperforming those in the generation before them. How should a millennial start their business? What are millennials doing differently than Generation X? And what does it take to be a successful millennial entrepreneur? I spoke to some millennials that were each in different paths of their entrepreneurial journey; Cody, a podcast show host, Matt, founder of a successful outdoor wear company called Freak Outdoors, Leland Wright the creator of a clothing brand, Le.landd, and Sarah Smyth, the creator of a successful jewlery business, Raw and Rebellious. After talking to these four, I found some awesome advice for all of you aspiring, young business owners out there.

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Topics: social media marketing

Print Media to Digital Media and How it's Changed the Magazine

Posted by Lindsey Barnes on Jun 15, 2017 10:00:00 AM

Printed magazines and newspapers have been a part of readers’ daily lives for as long as anyone can remember. Then digital walked into the picture over 20 years ago and has been giving print a run for its money, literally. But print isn’t disappearing as quickly as we might think.

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Topics: social media marketing

Fundraising on Social Media

Posted by Cydne Wright on Jun 13, 2017 9:00:00 AM

Social media puts the "fun" in fundraising - yeah I hate myself for that too. But if fundraising was a middle aged, Beverly Hills socialite, social media gave it a facelift. Now it's your job to decide if your fundraiser is going to end up on Botched or look 20 again. OK I might be taking this reality TV thing a little far. But it's true, the tools for running a successful fundraising campaign on social media are out there, but it's all about using them correctly. If you stick with me and follow these steps, your campaign could be the next Kardashian.  OK, I'm done forreal this time. We aren't getting any younger, so let's get started!

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Topics: social media marketing

Social Media Uses During Tragedy

Posted by Lindsey Barnes on Jun 8, 2017 10:00:00 AM

Social media is a way to connect with people in a way we never could before the Internet existed. Information can be shared with millions around the world in seconds through multiple social media platforms.  It has become a trend that during tragedy, more people have learned about a crisis for the first time through a tweet or a Facebook share rather than through a traditional TV news broadcast.  This has led people to turn to social media first during a crisis to see breaking news. Here are some of the ways people can use social media as a way to grieve and cope after a tragic incident or deliver urgent information.

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Topics: social media marketing

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