The VPM Blog

The Hits and Misses of Snapchat Discover

Posted by Lindsey Barnes on Jun 1, 2017 9:00:00 AM

Snapchat’s Discover feature has created a new way many of us receive news. Whether you’re a Snapchat user who spends hours reading celebrity gossip, the latest world news or you barely touch the feature, you know what it is. For those of you who don’t use Snapchat and don't know what Snapchat Discover is, here's a brief summary:

Media channels and magazines such as Cosmopolitan, BuzzFeed, the Food Network, and CNN all have channels on Discover.  Snapchat users can click on the channels and watch videos, quick animations, and read articles that the channels produce.  Sounds like a great place to read the news, right? Well, there are some mixed feelings about Discover.  

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Topics: social media marketing, Snapchat

How Your Business Can and Will Benefit From Social Media

Posted by Ally Arthur on Mar 29, 2017 9:00:00 AM

Thinking that your business is immune from adapting to social media puts your business at risk of not achieving its potential. Contrary to popular belief, social media is not just a passing trend. Rather, it is a powerful marketing tool that has the capacity to grow a business beyond its physical reach. By implementing social media into your business’ daily use, you can reach new clients and further establish your presence as a competitor.

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Topics: social media marketing, Social Media, Inbound Marketing, Client Relations

How to Use Social Media Data in Higher Ed

Posted by Don Crow on Feb 1, 2017 9:00:00 AM

"Data" and "Social Media Data" are words and phrases showing up everywhere today. As a Higher Education marketing and communications specialist, you may find yourself asking, "There's data everywhere, how do I know what to pay attention to?"

You're literally swimming in data if you have email lists, social media profiles, and a website. Determining what to do with all that information can be overwhelming for Higher Ed professionals and your B2B peers as well. In addition to helping you determine which social media sites you should invest time in, we also want to help you with the all important, how to use social media data in higher ed.

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Topics: social media marketing, higher ed marketing

3 Ways to Use Both Snapchat and Instagram Stories

Posted by Don Crow on Oct 27, 2016 9:01:00 AM

It's been a little over two months since Instagram Stories rolled out to all of their 500 million active monthly users. The hand wringing and foul cries ensued as many loyal Snapchat fans mocked the obvious look-a-like entry to their beloved Snapchat Stories.

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Topics: social media marketing

Create your own Snapchat on-demand geofilter

Posted by Don Crow on Sep 15, 2016 9:00:00 AM

We're going to introduce you to Snapchat's on-demand filters, walk you through why they are important, and finally, teach you how to create your own Snapchat on-demand geofilter.

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Topics: social media marketing, Snapchat

Three of the most successful social media campaigns

Posted by Eric Callaghan on Feb 22, 2016 8:00:00 AM

People throw out the words "best" and "greatest" a little too graciously for my taste. You know those people. The ones who say things like, "LeBron is the best basketball player of all time!" when he still has a third of his career to play and hasn't racked up the accolades that guys like Michael Jordan and Bill Russell have. Back to marketing, I was going to title this post, "The Best Social Media Campaigns of All Time," but it would be an uphill battle to rank well with that title in search, plus nobody likes a hypocrite.

So rather than reading "The Best Social Media Campaigns of All Time," you're now reading "Three of the Most Successful Social Media Campaigns," which sounds a little less uncompromising to me. I'm going to dive in and show you three types of campaigns that were all tremendously successful but not necessarily for the same reasons. Those campaigns include: a business seeking to increase profits, a charity seeking donations and a charity seeking awareness.  


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Topics: social media marketing

6 Misconceptions About Social Media for Business

Posted by Don Crow on Nov 18, 2015 9:00:00 AM

In November 2007, a whopping 8 years ago, Facebook launched Pages and their ad platform. In 2010, Facebook changed the way ‘fans’ and Pages interacted, removing the ‘fan’ feature and replacing it with the more common, “Like.” Over the next half decade, Facebook has rolled out numerous changes, dealt with competitors and social media upstarts, and vastly improved the platform and options available to marketers and business owners.

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Topics: social media marketing

How to Get Your Business Found By Increasing Traffic on Social Media

Posted by Abby Broom on Sep 23, 2015 10:04:22 AM

Everyone wants to have more and more engagement on social media. Be it their personal account or their business, traffic is good, and it's what the end goal usually is for a social media strategy. While social media is just one way for your business to get discovered, increasing traffic on social media could be the key to having your brand found.

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Topics: social media marketing

Social Media Management during a Fund Raising Campaign

Posted by Courtney Kennedy on May 20, 2015 9:14:20 AM

Utilizing social media management during a fund raising campaign can greatly expand awareness of the campaign as well as increase the overall amount of money raised. 

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Topics: social media marketing, community manager

Get Your incoming Freshmen Hooked on Higher Ed Social This Summer

Posted by Courtney Kennedy on May 19, 2015 9:01:00 AM
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Topics: social media marketing, higher education

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