The VPM Blog

How to Use Social Media Data in Higher Ed

Posted by Don Crow on Feb 1, 2017 9:00:00 AM

"Data" and "Social Media Data" are words and phrases showing up everywhere today. As a Higher Education marketing and communications specialist, you may find yourself asking, "There's data everywhere, how do I know what to pay attention to?"

You're literally swimming in data if you have email lists, social media profiles, and a website. Determining what to do with all that information can be overwhelming for Higher Ed professionals and your B2B peers as well. In addition to helping you determine which social media sites you should invest time in, we also want to help you with the all important, how to use social media data in higher ed.

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Topics: higher ed marketing, social media marketing

3 Ways to Use Both Snapchat and Instagram Stories

Posted by Don Crow on Oct 27, 2016 9:01:00 AM

It's been a little over two months since Instagram Stories rolled out to all of their 500 million active monthly users. The hand wringing and foul cries ensued as many loyal Snapchat fans mocked the obvious look-a-like entry to their beloved Snapchat Stories.

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Topics: social media marketing

Create your own Snapchat on-demand geofilter

Posted by Don Crow on Sep 15, 2016 9:00:00 AM

We're going to introduce you to Snapchat's on-demand filters, walk you through why they are important, and finally, teach you how to create your own Snapchat on-demand geofilter.

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Topics: Snapchat, social media marketing

Three of the most successful social media campaigns

Posted by Eric Callaghan on Feb 22, 2016 8:00:00 AM

People throw out the words "best" and "greatest" a little too graciously for my taste. You know those people. The ones who say things like, "LeBron is the best basketball player of all time!" when he still has a third of his career to play and hasn't racked up the accolades that guys like Michael Jordan and Bill Russell have. Back to marketing, I was going to title this post, "The Best Social Media Campaigns of All Time," but it would be an uphill battle to rank well with that title in search, plus nobody likes a hypocrite.

So rather than reading "The Best Social Media Campaigns of All Time," you're now reading "Three of the Most Successful Social Media Campaigns," which sounds a little less uncompromising to me. I'm going to dive in and show you three types of campaigns that were all tremendously successful but not necessarily for the same reasons. Those campaigns include: a business seeking to increase profits, a charity seeking donations and a charity seeking awareness.  


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Topics: social media marketing

6 Misconceptions About Social Media for Business

Posted by Don Crow on Nov 18, 2015 9:00:00 AM

In November 2007, a whopping 8 years ago, Facebook launched Pages and their ad platform. In 2010, Facebook changed the way ‘fans’ and Pages interacted, removing the ‘fan’ feature and replacing it with the more common, “Like.” Over the next half decade, Facebook has rolled out numerous changes, dealt with competitors and social media upstarts, and vastly improved the platform and options available to marketers and business owners.

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Topics: social media marketing

How to Get Your Business Found By Increasing Traffic on Social Media

Posted by Abby Broom on Sep 23, 2015 10:04:22 AM

Everyone wants to have more and more engagement on social media. Be it their personal account or their business, traffic is good, and it's what the end goal usually is for a social media strategy. While social media is just one way for your business to get discovered, increasing traffic on social media could be the key to having your brand found.

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Topics: social media marketing

Social Media Management during a Fund Raising Campaign

Posted by Courtney Kennedy on May 20, 2015 9:14:20 AM

Utilizing social media management during a fund raising campaign can greatly expand awareness of the campaign as well as increase the overall amount of money raised. 

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Topics: social media marketing, community manager

Get your incoming freshman hooked on Higher Ed social this summer

Posted by Courtney Kennedy on May 19, 2015 9:01:00 AM
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Topics: social media marketing, higher education

Don't let the Sun set on your Social Media this Summer

Posted by Chelsea Phillips on May 15, 2015 9:39:42 AM

Summer is upon us! That means frequent trips to the lake, sunrays kissing your skin and footloose, fancy fun – far away from your computer. However, do not let the sun set on your social media this summer! 

Producing and distributing content is still a vital role in your success in higher ed marketing. After all, summer is when our parents made us get the ball rolling on deciding where we would spend the next four (or more) years of our lives.

Face it, college visits may not be as fun in the summer, but they are still happening! Because of this, you have to assure that your higher ed social media pages are still getting viewed by qualified leads! Take the following tips into consideration before you find yourself sipping on that delicious piña colada at the beach!

  1. Schedule social media content. We’ve told you before, and we are telling you again that it is one of the simpler things to do in life! All you have to do is have your content prepared, and with the click of a button on a social platform software, your content will be out there for prospective leads to read and review.

  2. Make your higher ed staff readily available for prospective students. This doesn’t mean sit in the office and aimlessly wait for someone to call. Actually, this means quite the opposite. When the Facebook, Twitter and Instagram posted questions begin, make sure you are available to answer those questions – they are at the dispense of your fingertips! You can even answer these from your chair on the beach. They could be the factor that makes or breaks the student’s decision. These questions could range from, “What is the weather like in your college town?” to “How many student organizations exists on campus?” At any rate, being able to answer basic questions could persuade a student more than you know! Recall the 10 myths about higher education blog.

  3. Don’t just sell your university; share fun facts. Let your followers know what is going on in and around the community. Consider facts about your university, promotions from local businesses and activities hosted by the community.

The most important thing to remember is that just because school is out, does not mean prospects stop looking at your social media and higher ed websites. Keep producing and sharing content, answering questions and letting your university personality shine.

Trust us, and your enrollment numbers will thank us for it later.

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Topics: social media marketing, community manager

Update Summer Social Media for better college inbound marketing

Posted by Rachael Gamlin on May 7, 2015 10:45:00 AM

Summer is the season for refreshing. Whatever you're behind on, whether it be sleep, work or just relaxation, you can get it done during the summer. The season offers that beautiful reprieve from the normal grind of life. And that's why it's the perfect time to spruce up your higher ed social media and try some different techniques. Here are some of our top reasons to convince you that summer is the premier time to update your college's FB, Twitter and Insta, amongst all the other awesome platforms.

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Topics: social media marketing

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