The VPM Blog

Navigating the Anxieties Caused by Social Media

Posted by Derrik Stoffel on Jul 18, 2018 7:58:00 AM

Social Media has become a staple of everyday life, bringing people closer together than ever thought possible. Brands and companies advertise on it, celebrities gain massive followings, and people post everything from recipes to life updates to selfies. It is truly unavoidable in today's world, especially if you want to stay up-to-date on news, current trends and so on. But there is a downside to the prevalence of social media, one that goes beyond online bullying, which is a serious issue. The rise of social media related anxiety is a growing problem, one that could have irreparable effects.

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Topics: Social Media Platforms, Facebook, Social Media

The Influence of YouTube Influencers

Posted by Jade Grogan on Mar 5, 2018 3:00:00 AM

Influencer marketing is all the hype right now, sparking interest over the past five years. Who is a social media "influencer?" It's someone with a large following on various platforms that have a sort of impact on their followers. Check out this VPM blog post, which explains the importance of social media influencers. 

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What is influencer marketing, you might ask? Well… Tap The Influence defines it as “a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you.” Companies have utilized the power of someone’s social media following to work with them in order to promote their product or services. Did you know that 74% of people go to social media for guidance when purchasing?

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Topics: Social Media Platforms, YouTube, YouTube Influencers, Influencer

The VPM Blog

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