The VPM Blog

Is It Worth It for Your Brand to have a Playlist?

Posted by Cody Lunsford on Dec 17, 2018 9:12:01 AM

Remember back in the day when you would make a mixtape of your favorite songs to show your crush how much you like them? Or if you're a bit younger, maybe you remember making mixed cds. The idea is that you craft a perfect arrangement of songs to create a mood, tell a story, or to get pumped up. While the technology has evolved to be playlists instead of tapes and cds, the art of making the best mix continues. Now, with millions of songs at your fingertips, you can make your mix even more varied, yet specific, than before. And with over 50 million monthly users on Apple Music and over 75 million monthly users on Spotify, more than just your crush can be paying attention to your playlists. 

But is it worth it for your brand to have playlists? It definitely makes sense to have one on a personal account you can share with friends, but does the idea of a curated playlist translate for a company. Short answer: yes. Long answer: read below. 

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Topics: Social Media Platforms, marketing to Generation Z, Playlists

Are Hashtags Still #Relevant?

Posted by Melissa Cook on Dec 4, 2018 3:39:51 PM

Eleven years ago, the very first hashtag was typed and put into the world. In the early days of Twitter, content was a bit of a free-for-all, and users wanted a way to find content relevant to them, so the hashtag was born! Twitter launched them in 2007, Instagram in 2010, and Facebook in 2013, allowing users to better find content they wanted to see and less of what they didn't (#inbound...). Fast forward to 2018 and hashtags have taken over some platforms, faded on others, and remained stagnant in others. Are they still relevant and useful? Or are they seen as being a fad? Let's dive in.

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Topics: social media analytics, Social Media Platforms

Navigating the Anxieties Caused by Social Media

Posted by Derrik Stoffel on Jul 18, 2018 7:58:00 AM

Social Media has become a staple of everyday life, bringing people closer together than ever thought possible. Brands and companies advertise on it, celebrities gain massive followings, and people post everything from recipes to life updates to selfies. It is truly unavoidable in today's world, especially if you want to stay up-to-date on news, current trends and so on. But there is a downside to the prevalence of social media, one that goes beyond online bullying, which is a serious issue. The rise of social media related anxiety is a growing problem, one that could have irreparable effects.

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Topics: Social Media, Facebook, Social Media Platforms

The Influence of YouTube Influencers

Posted by Jade Grogan on Mar 5, 2018 3:00:00 AM

Influencer marketing is all the hype right now, sparking interest over the past five years. Who is a social media "influencer?" It's someone with a large following on various platforms that have a sort of impact on their followers. Check out this VPM blog post, which explains the importance of social media influencers. 

fashion-person-woman-apple

What is influencer marketing, you might ask? Well… Tap The Influence defines it as “a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than marketing directly to a large group of consumers, you instead inspire / hire / pay influencers to get out the word for you.” Companies have utilized the power of someone’s social media following to work with them in order to promote their product or services. Did you know that 74% of people go to social media for guidance when purchasing?

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Topics: Social Media Platforms, YouTube Influencers, Influencer, YouTube

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