Social Media has given individuals an unprecedented level of authority when it comes to shaping the business narrative. Even casual readers of the Verge Pipe Media blog over the past seven years know that we embrace using social media in all phases of the buyer's journey. New readers have no doubt noticed on their own the outbound marketing days meant the marketers were in charge, dictating what products and services we were exposed to through massive spends on TV, print, radio, spam, direct mail and telemarketing.
Those days are gone but not forgotten based on the number of organizations we still see spending money on dumb s&*t. But you don't have to be in that group! A great way to start leveling up is to take what you have from all of your social media and online platforms and understand the importance of social media analytics.
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