Content creation has changed drastically over the years, as have all things in marketing. And it’s not just the content that has changed, it’s the way it is crafted and presented. Here’s a quick example: In the Mad Men age, companies needed a creative to come up with a witty slogan, a risqué image to accompany it, and bada-bing, bada-boom, you have a 5-star ad and your content is ready to roll out for the general public to see. Fast forward to 2007, the year that Facebook ads were introduced. Now, companies no longer had to buy an expensive billboard and hope people saw it and called, (all while driving…) but could now meet their customers where they were. Radical, I know. Fast forward a little bit more to 2018. The average consumer now sees as many as 5,000 ads per day, and I guarantee that few stand out enough to make an impact. So, what’s changed? In 2007, Facebook ads changed the game, but now the game changers are you. That’s right, it’s that guy 2 cubicles down from you who takes the time to research the subject, determine buyer personas, creates a plan, and uses a mixture of strategy and creativity.
Content creation is no longer just for the creatives, but the strategists as well.