The VPM Blog

Content Creation: Creativity or Strategy?

Posted by Melissa Cook on Apr 30, 2018 9:30:00 AM

Content creation has changed drastically over the years, as have all things in marketing. And it’s not just the content that has changed, it’s the way it is crafted and presented. Here’s a quick example: In the Mad Men age, companies needed a creative to come up with a witty slogan, a risqué image to accompany it, and bada-bing, bada-boom, you have a 5-star ad and your content is ready to roll out for the general public to see. Fast forward to 2007, the year that Facebook ads were introduced. Now, companies no longer had to buy an expensive billboard and hope people saw it and called, (all while driving…) but could now meet their customers where they were. Radical, I know. Fast forward a little bit more to 2018. The average consumer now sees as many as 5,000 ads per day, and I guarantee that few stand out enough to make an impact. So, what’s changed? In 2007, Facebook ads changed the game, but now the game changers are you. That’s right, it’s that guy 2 cubicles down from you who takes the time to research the subject, determine buyer personas, creates a plan, and uses a mixture of strategy and creativity.

Content creation is no longer just for the creatives, but the strategists as well.

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Topics: Inbound Marketing, Social Media Strategy

The Importance of Social Media Analytics

Posted by Don Crow on Dec 7, 2017 12:00:00 AM

Social Media has given individuals an unprecedented level of authority when it comes to shaping the business narrative. Even casual readers of the Verge Pipe Media blog over the past seven years know that we embrace using social media in all phases of the buyer's journey. New readers have no doubt noticed on their own the outbound marketing days meant the marketers were in charge, dictating what products and services we were exposed to through massive spends on TV, print, radio, spam, direct mail and telemarketing.

Those days are gone but not forgotten based on the number of organizations we still see spending money on dumb s&*t. But you don't have to be in that group! A great way to start leveling up is to take what you have from all of your social media and online platforms and understand the importance of social media analytics.

Photo by Burak Kebapci from Pexels 

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Topics: Social Media Strategy, social media analytics

Why Visual Content is Vital in Marketing

Posted by Kayla Jolly on Nov 22, 2016 9:00:00 AM

In our technology evolving world, using visual content is now a vital part of a creating a successful marketing campaign. Visual content helps your company communicate more efficiently with your followers. Since the majority of viewers are visual learners, every single content post on media platforms should include some sort of visual content appeal.

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Topics: Social Media Strategy

The Importance of Social Media Customer Service

Posted by Tod Meisner on Oct 4, 2016 9:00:00 AM

Customer service needs are evolving to match the rapid growth and development of today’s digital media. Customers today continue to face various challenges when trying to seek customer service help or a representative. That’s why many consumers are turning to social media to seek help, leave comments and look for advice.

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Topics: Social Media Strategy, Social Media Customer Service

How Denny's Uses Weird Twitter to Stand Out on Social Media

Posted by Chad Oliver on Jul 20, 2016 8:00:00 AM

UPDATED: March 2, 2017

Denny's has stepped up their meme game and the resulting tweet has achieved a few stellar social media facts:

  1. Almost 94,000 ReTweets
  2. Just over 130,000 Likes

For some perspective, that is more than the famed Oreo, "dunk in the dark" tweet with 15,000 RTs, and has now even surpassed the wildly popular Arby's and Pharrell tweet battle that was RT'd more than 78,000 times.

 No matter what it is, with all things in life, somebody eventually comes around to make it weird. Twitter is no exception. A select few users make it their goal to take their allotted 140 characters to make the weirdest tweets possible. Whether it’s through incoherent grammar, dark subject matter, hilarious misspellings, or some combination of the three; weird tweeters will find a way to make audiences laugh.

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Topics: Social Media, Brand Marketing, Social Media Strategy

Social Media Video Guidelines

Posted by K'yani Gross on Jul 19, 2016 8:00:00 AM

Videos can often embody important messages you are trying to convey to your potential buyers. The vast amount of creativity that can be placed in visuals can cause a large impact on your marketing campaign. First, you must know how to customize your videos along the platforms. If you do not know the video requirements of the platforms you are wishing to use, you may have a problem. This is why I am here to inform you about the social media video guidelines.

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Topics: Video Content, Social Media Strategy, Inbound Marketing

How millennials Use Social Media to Research Potential Employers

Posted by Eric Callaghan on Mar 10, 2016 8:00:00 AM

A third (34%) of employers who scan social media profiles said they have found content that has caused them not to hire a candidate according to CareerBuilder. But how many candidates have decided not to continue pursuing an employer because of their social media profiles? My guess is, more than you'd think.

Millennials account for 36% of the U.S. workforce, according to the Bureau of Labor Statistics, and they will account for 75% of the global workforce by 2025. And guess what, 93% of millennials are using social networking, so chances are they're looking at you even more than you're looking at them on socials. Let me tell you about my experience entering the job market for some perspective on how millennials use social media to research potential employers.

 

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Topics: Social Media Strategy, Social Media

How to Use Social Media to Reach Buyer Personas

Posted by Davin Cobb on Nov 2, 2015 10:29:02 AM

Social platforms have made it much easier and cheaper to reach buyer personas. The difficult part is figuring out which platform will reach your audiences. The best thing to do is to begin with research. In order to know how to reach your buyer personas, you must first know what a buyer persona is, second, how to create them, and third what social media platforms they use. Sounds easy right? It can be if you really spend some time on it.

We're going to give you an easy 3-step strategy on how to choose the right social platform to reach your business' buyer personas. This strategy will help assist you in the process of effectively using social media platforms.

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Topics: Social Media Strategy

How to Implement a Social Media Strategy for Business

Posted by Abby Broom on Sep 10, 2015 9:23:40 AM

As we have stressed in many of our blogs here at Verge Pipe Media, we believe in the power of social media. It's an extremely useful tool for marketing and public relations as it's a quick and effective way to send out urgent information to a wide range of people.  

Social media is used all over the world by people of nearly every demographic. They use social platforms as a way to express themselves, get news, and reach out to people. With such a wide range of audiences and content platforms, it's important to know when and how to implement a social media strategy for business. Let's take a look.

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Topics: Social Media Strategy, Social Media

Using Facebook for Business, Here's Why

Posted by Eric Callaghan on Aug 26, 2015 9:32:00 AM

There are almost 1.5 billion, with a B, active users on Facebook, yet somehow people are still questioning whether or not it's just a "fad." Simply put, using Facebook for business can be incredibly beneficial to your brand in numerous ways. Not to mention it launched over 10 years ago, so it's already been popular longer than Beanie Babies or Macaulay Culkin were at their peaks. (Seriously, what happened to Macaulay Culkin?) Anyway, here are a few ways that using Facebook for business can be the jumpstart your brand needs.

 

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Topics: Social Media Strategy

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