The VPM Blog

Using Facebook for Business, Here's Why

Posted by Eric Callaghan on Aug 26, 2015 9:32:00 AM

There are almost 1.5 billion, with a B, active users on Facebook, yet somehow people are still questioning whether or not it's just a "fad." Simply put, using Facebook for business can be incredibly beneficial to your brand in numerous ways. Not to mention it launched over 10 years ago, so it's already been popular longer than Beanie Babies or Macaulay Culkin were at their peaks. (Seriously, what happened to Macaulay Culkin?) Anyway, here are a few ways that using Facebook for business can be the jumpstart your brand needs.


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Topics: Social Media Strategy

Five Brick and Mortar Stores Doing Social Media Right

Posted by Eric Callaghan on Jul 14, 2015 9:27:00 AM

So you've read about local businesses with great social media, you've got your Facebook, Twitter and Instagram pages all set up and your social media intern, or maybe you yourself, is pushing out content on a regular basis. Why hasn't there been an impact on your brick and mortar sales? Well, take a look at these five brick and mortar stores doing social media right, so you can stop doing it wrong and provide the best social media customer service to your beloved customers.

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Topics: Social Media Strategy

Social Media Marketing Strategies: There’s No Universal Answer

Posted by Addi Rogers on Nov 6, 2014 9:19:00 AM

How do I get more followers? How do I get people to discover me? How do I get on the first page of Google? What’s the secret? What’s the formula?
Here it is. Are you ready?
There isn’t one.

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Topics: Social Media Strategy, Social Media

Hiring Lessons from the Front: What to look for in a Community Manager

Posted by Don Crow on Oct 16, 2014 9:00:00 AM

Summer 2015 marked five years of blogging for Verge Pipe Media. During that time, I’ve worked with and hired a lot of interns and watched several of them turn an unpaid tenure into a paid gig monitoring, listening, responding, and creating content for our own, and client communities.

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Topics: social media marketing, community manager, Social Media Strategy

7 Steps to Success in Higher Education Social Media Marketing

Posted by Don Crow on Aug 20, 2014 8:30:00 AM
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Topics: social media marketing, higher education, Social Media Strategy

The Value Behind Fruit and a Twitter Handle

Posted by Piper.vpm on Jul 3, 2013 4:47:46 AM

Welcome to the new age of college athletic trades where top schools like Stanford and Syracuse swap Twitter handles for oranges.

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Topics: Social Media Strategy

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