The VPM Blog

How Your Business Can and Will Benefit From Social Media

Posted by Ally Arthur on Mar 29, 2017 9:00:00 AM

Thinking that your business is immune from adapting to social media puts your business at risk of not achieving its potential. Contrary to popular belief, social media is not just a passing trend. Rather, it is a powerful marketing tool that has the capacity to grow a business beyond its physical reach. By implementing social media into your business’ daily use, you can reach new clients and further establish your presence as a competitor.

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Topics: Client Relations, Inbound Marketing, social media marketing, Social Media

Brands Crushing Social Media Storytelling

Posted by Melissa Cook on Feb 8, 2017 9:00:00 AM

In case you’ve been living under a rock for the past few months, visual marketing has taken the social media world by storm. Information is shown in infographic form, short, witty videos are the norm, and social platforms are becoming exceedingly more visual.

Because of this tendency towards visuals, brands haven’t been shy about using personalized visual content to promote their unique stories. These brands are crushing it on various social media platforms and deserve a shout out for their creativity:

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Topics: Social Media, visual content

Reputation Is Everything; Don't Let Social Media Ruin It

Posted by Melissa Cook on Dec 6, 2016 9:00:00 AM

Reputation is everything. Let me repeat that. Reputation is everything. As a business, what your customers think of you can literally make or break you. How you portray yourself online is how potential customers will see you and judge whether or not you are trustworthy or professional. Social media is a powerful tool, and if you use it properly, it can do wonders for your business. We wanted to give you a little advice on how to maintain your positive reputation online so we broke it up into 3 categories: audience, content, and personal branding. 

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Topics: Social Media

Vine's Final Six Seconds: Why Vine Died

Posted by Cody Lunsford on Nov 17, 2016 9:00:00 AM

Vine used to be one of the most popular apps available for your phone. It spawned countless memes. Who can forget the Peanut Butter Baby or Damn, Daniel? It created many cultural phenomenons. Things like the Harlem Shake or the Whip and Nae Nae spread from Vine to the Today Show to your mom embarrassing you in public. Even dabbing grew in popularity partly thanks to Vine.

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Topics: Social Media

Why Are Professional Sports Accounts Best to Follow?

Posted by Annie Lazor on Sep 29, 2016 9:00:00 AM

As a soon-to-be graduate of an SEC school, I hold college football near and dear to my heart. I grew up 20 minutes away from the biggest college football stadium in the country, the Big House; and in small town Auburn, Alabama, football is what our lives revolve around. But what has connected us to these teams year round and regardless if we’re actually at the game or not is social media.

However, with every school comes a guideline the athletic department must follow in order to maintain a wholesome image, and have traditions they want all ties to the school to remain true to. While people may have stronger ties to the college they attended, professional sports do not necessarily have as strict of rules to follow. This is why their social media handles have a little more freedom, ergo giving the audience wittier, edgy content. This makes these sports teams more fun to follow, and here’s why.

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Topics: Twitter, Social Media

Qualities Employers Look For When Hiring Millennials

Posted by Annie Lazor on Sep 8, 2016 9:00:00 AM

It’s 2016, so if we do the math, people who were born in the 2000’s are well in high school. Heck- a couple athletes born in 2000 won Olympic medals this past summer. As the years that seem like yesterday now become decades ago, we also realize that Millennials will be entering the workforce. This may look like a bad thing- many Generation X and Baby Boomers tend to look down upon this generation. They’re seen as self-absorbed, lazy, entitled, the list goes on. There are many things Millennials bring to the table that complement older generations' knowledge. To clear the air, we decided to give an inside scoop on qualities employers look for when hiring Millennials.

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Topics: marketing to millennials, Blogging, Social Media

The Phenomenon of Olympic Athletes and Social Media

Posted by Kayla Jolly on Aug 30, 2016 9:00:00 AM

Although Olympic athletes seem like super humans to ordinary people, they’re just like us when it comes to the obsession with social media. The competitors of the 2016 Summer Olympics not only gained popularity through winning gold medals, but also through their social media feeds. These athletes became household names by documenting their journey in Rio on outlets such as Facebook, Instagram, Snapchat and Twitter.

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Topics: Social Media

How Denny's Uses Weird Twitter to Stand Out on Social Media

Posted by Chad Oliver on Jul 20, 2016 8:00:00 AM

UPDATED: March 2, 2017

Denny's has stepped up their meme game and the resulting tweet has achieved a few stellar social media facts:

  1. Almost 94,000 ReTweets
  2. Just over 130,000 Likes

For some perspective, that is more than the famed Oreo, "dunk in the dark" tweet with 15,000 RTs, and has now even surpassed the wildly popular Arby's and Pharrell tweet battle that was RT'd more than 78,000 times.

 No matter what it is, with all things in life, somebody eventually comes around to make it weird. Twitter is no exception. A select few users make it their goal to take their allotted 140 characters to make the weirdest tweets possible. Whether it’s through incoherent grammar, dark subject matter, hilarious misspellings, or some combination of the three; weird tweeters will find a way to make audiences laugh.

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Topics: Social Media, Brand Marketing, Social Media Strategy

Buzzfeed's Appeal to Millennials

Posted by K'yani Gross on Jun 30, 2016 8:00:00 AM

Buzzfeed is a platform for news and entertainment. It generates more than 6 billion views each month. It has become immensely popular among people of all ages. Millennials account for a large portion of the views. Why is this global network so appealing to them? What are they doing right? I will explain a few features that gives them a massive appeal. 

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Topics: Social Media

Why Your Business Should Use Snapchat Stories

Posted by Melissa Cook on Jun 29, 2016 8:00:00 AM

Snapchat. When someone mentions this trending app, most people don’t tend to immediately connect its uses to their business. Chances are, they picture millennials sending selfies or pictures of their food to their friends. Though this may be an accurate representation at times, there are also so many ways to use it to enhance your business. Here are just a few reasons why your business should use Snapchat stories. 

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Topics: Social Media

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