The VPM Blog

The Phenomenon of Olympic Athletes and Social Media

Posted by Kayla Jolly on Aug 30, 2016 9:00:00 AM

Although Olympic athletes seem like super humans to ordinary people, they’re just like us when it comes to the obsession with social media. The competitors of the 2016 Summer Olympics not only gained popularity through winning gold medals, but also through their social media feeds. These athletes became household names by documenting their journey in Rio on outlets such as Facebook, Instagram, Snapchat and Twitter.

Read More

Topics: Social Media

How Denny's Uses Weird Twitter to Stand Out on Social Media

Posted by Chad Oliver on Jul 20, 2016 8:00:00 AM

UPDATED: March 2, 2017

Denny's has stepped up their meme game and the resulting tweet has achieved a few stellar social media facts:

  1. Almost 94,000 ReTweets
  2. Just over 130,000 Likes

For some perspective, that is more than the famed Oreo, "dunk in the dark" tweet with 15,000 RTs, and has now even surpassed the wildly popular Arby's and Pharrell tweet battle that was RT'd more than 78,000 times.

 No matter what it is, with all things in life, somebody eventually comes around to make it weird. Twitter is no exception. A select few users make it their goal to take their allotted 140 characters to make the weirdest tweets possible. Whether it’s through incoherent grammar, dark subject matter, hilarious misspellings, or some combination of the three; weird tweeters will find a way to make audiences laugh.

Read More

Topics: Brand Marketing, Social Media Strategy, Social Media

Buzzfeed's Appeal to Millennials

Posted by K'yani Gross on Jun 30, 2016 8:00:00 AM

Buzzfeed is a platform for news and entertainment. It generates more than 6 billion views each month. It has become immensely popular among people of all ages. Millennials account for a large portion of the views. Why is this global network so appealing to them? What are they doing right? I will explain a few features that gives them a massive appeal. 

Read More

Topics: Social Media

Why Your Business Should Use Snapchat Stories

Posted by Melissa Cook on Jun 29, 2016 8:00:00 AM

Snapchat. When someone mentions this trending app, most people don’t tend to immediately connect its uses to their business. Chances are, they picture millennials sending selfies or pictures of their food to their friends. Though this may be an accurate representation at times, there are also so many ways to use it to enhance your business. Here are just a few reasons why your business should use Snapchat stories. 

Read More

Topics: Social Media

Influencer Marketing: The 3 Archetypes that impacts Millennials

Posted by K'yani Gross on Jun 16, 2016 8:00:00 AM

Influencer marketing is a form of marketing that targets specific types of individuals instead of the whole market. It recognizes the people who have influence over potential buyers and allows businesses to market around these influencers.Millennials have been the focus of many businesses due to the increase of technology. Therefore, this creates more opportunities for businesses to influence Millennials.

Influencer marketing can be a smart way to better reach your target audience if done right. You need to reach your key archetypes to be successful. If leveraged properly, these influencers have the potential to help amplify your ad campaign or content ideas. Below, we've defined 3 key archetypes to help you make sure your next influencer marketing campaign is top notch. 

Read More

Topics: Social Media

What Marketers Need To Know About Facebook Instant Articles

Posted by K'yani Gross on Jun 9, 2016 8:00:00 AM

Facebook has become a site where you can express yourself in various forms. You can write posts, upload videos, use Facebook Live, and now they've added Facebook instant articles. This feature allows Facebook users to become publishers instantly while having already established an audience (friends and followers). 

Want to learn more about Facebook instant articles? Good! We've compiled our top three reasons why this new addition is a "must-use" application for marketers and those wanting to use Facebook to amplify their storytelling.

Read More

Topics: Social Media

Twitter Is For Conversations NOT Declarations

Posted by K'yani Gross on Jun 7, 2016 8:00:00 AM

Twitter has grown rapidly into one of the most popular social media sites. Of course with growth comes change. Many people are starting to realize how much Twitter has changed. Twitter has revamped their site every year and has been going strong.

Twitter used to be a site where people came to in order to state their feelings and thoughts. It has now became a place where people are conversing with each other and even bouncing ideas off of one another. We like to say that Twitter is for conversations NOT declarations.

Read More

Topics: Social Media

The Power and Influence of Visual Media

Posted by K'yani Gross on Jun 2, 2016 9:04:00 AM

Visual media is becoming one of the most prevalent sources for information and entertainement. People are now relying on visual media when it comes to receiving news, entertaining themselves, and even expressing themselves.Videos are everywhere now. People are more likely to watch how- to videos than read instructions. The power to influence others via visual media has changed the way in which we use technology. 

Read More

Topics: Social Media

How Connecting on Facebook has Changed the Way We do Business

Posted by K'yani Gross on May 31, 2016 12:00:00 PM

Facebook used to be a social media site that was based around keeping in contact with family, friends, and old classmates. The dynamic of Facebook has certainly changed in the recent years. They've added followers in additon to your friends, Facebook live videos, and groups. Facebook users are now more likely to add strangers to their friend list than people they actually know. We are now using Facebook to connect with strangers instead of keep in contact with the people we know.

Read More

Topics: Social Media

How NOT to use Snapchat

Posted by K'yani Gross on May 27, 2016 8:00:00 AM

Snapchat has become one of the most popular social media applications on the market. The majority of snapchat users happen to be college students. So why aren't universities joining Snapchat? Institutions can use Snapchat to connect with students, provide more information, and advertise events.Snapchat for higher ed can be a bit challenging but not impossible. First, universities should know how NOT to use Snapchat before they create an account. 


Read More

Topics: Social Media