The VPM Blog

Why are we consuming media differently?

Posted by Alexa Russell on Jan 30, 2019 8:00:00 AM

I'm sure you have experienced the annoying situation of someone sitting near you in a movie theater with their eyes glued to their phone. The bright light and incessant scrolling can drive you crazy. Or what about when you're trying to tell a friend a story but they won't look up from their laptop. Do you ever find yourself scrolling through Facebook cooking videos while you're binging a show on Netflix? 

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Topics: social media marketing, Video Content, Video Marketing, live streaming, Generation Z

Blogging vs Vlogging | Is It Time to Switch?

Posted by Don Crow on Jan 24, 2019 12:26:43 PM

Lights, Camera, Action!:

Long time followers of the Verge Pipe Media blog will notice a sharp difference in 2019: we've vlogging!

We came to the conclusion it was time to change after (painfully) watching our carefully constructed written blog readership decline while watching our social media video views increase.

You will have your own set of criteria to evaluate, so with that, here's our take on, Blogging vs Vlogging | Is It Time to Switch?

If videos aren't your, "thing," here are some examples of how we use visual content at Verge Pipe Media:

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Topics: Video Content, Video Marketing

How We Use Our Low-Budget, Mobile Film Studio to Increase Efficiency

Posted by Cody Lunsford on Jul 11, 2017 9:00:00 AM

We’ve shown you how important preparation is in creating video content, and we’ve shown you what an average day in the life of a videographer is like. Now it’s time to get into the nitty gritty of the equipment that is best for creating video content. In Verge Pipe Media’s experience working on smaller scale video content for clients and our own personal use, efficiency in cost and use and mobility are the most important aspects of the equipment we use. We work very hard to use our low-budget, mobile film studio to increase efficiency. 

Client shoots can be hectic, and sometimes you only have a limited amount of time with the person or event you’re trying to capture. It is very important to make the most of both the client's and your time. Internal Verge Pipe Media videos also need to move at a fast pace, to make sure we keep our focus on client projects. We seek to be ambitious with the videos we make while still keeping limitations in perspective.

The three pieces of video content equipment we use to shoot are lights, sound recorder and mics, and cameras.

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Topics: Video Content

Why Your About Us Video Needs to Change

Posted by Don Crow on Jul 7, 2017 8:00:00 AM

You'd have to be under a pretty large rock to have not noticed how much video content has taken over our newsfeeds. It seems we have more options than ever to "go live," stream daily (and nightly) activities, or just hit record with a smartphone, make some basic edits and produce a well polished video to share with the world.

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Topics: Video Content, Video Marketing

Netflix vs. Amazon Prime

Posted by Lindsey Barnes on Jun 29, 2017 9:00:00 AM

Netflix pioneered the streaming of videos by having hundreds of movies and T.V. shows available at the click of a button. However, nowadays others have hopped on the bandwagon and are doing their best to be successful with their own streaming services. Amazon Prime seems to be Netflix's biggest competitor because of how much they've grown and expanded their streaming of programs in the past few years. So, which one is the best? That's almost an impossible question to answer because Netflix and Amazon Prime, as well as other streaming services such as Hulu Plus and HBO NOW, all offer different content.

So it really just boils down to preference of what's on each. You may have your own opinion as to which you'd rather stream your favorite T.V. shows and movies from, but here is why Netflix and Amazon are so competitive, and why Netflix is still the top contender. 

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Topics: Video Content, Video Marketing

A Day in the Life: Videographer

Posted by William Center on Jun 20, 2017 9:00:00 AM

Have you ever been watching your favorite internet video and, in a sudden and inexplicable burst of curiosity, wanted to know more about the people behind the scenes who made it happen? I’m going to hazard a guess and say “no,” and that's a shame. Every single video you watch, from that funny commercial to that sad video where dogs stare off into the distance while somber piano music plays in the background, has a creative team behind it making it possible. The person (or group of people) responsible for the fact that it’s a video you can watch and not, say, a blog post or infographic, is called a “videographer.”

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Topics: Video Content, Video Marketing, visual content

Marketing Deathmatch: Blog vs Video

Posted by Nikki Butler on May 17, 2017 9:00:00 AM

Let's face it. Video has taken over the internet. We spend countless hours watching puppies, kittens, and tutorials. You want to better market your content to your target audience, but you aren't sure if you should go the route of a video or a blog. Video can be tempting but consumers do not always prefer it. There are many factors that you should consider before diving in (or bellyflopping if you do not get it right). 

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Topics: Blogging, Video Content

Before You Hit Record: Creating Video Content

Posted by Cody Lunsford on Apr 12, 2017 9:00:00 AM

We’ve told you why visual content is vital in marketing. We’ve told you how to leverage that video content in inbound marketing. We’ve shown you companies that have done it well. But before you even hit record to create that great visual content and you leverage it in your inbound marketing campaign, there are some steps you need to take in order to be successful at creating video content. There’s a lot of prep work that goes into creating video content and the more time put into the prep side of the process, the smoother the production and the post production will be.

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Topics: Video Content

Video Content Tips for Social Media Platforms

Posted by Cody Lunsford on Mar 8, 2017 9:00:00 AM

This is a blog post about video content tips for social media platforms. Why is there a picture of food? I'll get back to that. Let's talk about video for a second. 

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Topics: Video Content

Virtual Reality: Relevant in Everyday Industry

Posted by Ally Arthur on Feb 22, 2017 9:00:00 AM

Prevalent in the technology of today, Virtual Reality began in the late 1860's with the creation of three-dimensional murals. Since then, Virtual Reality has evolved into mainstream technology by allowing users to be immersed into seemingly real environments or settings without having to change their surroundings. Although Virtual Reality has become increasingly popular within the past year, few people in every day industries are actually consumers of the technology, which is likely due to the esteem that Virtual Reality isn’t multi-purposeful. By refuting 3 myths that surround Virtual Reality, we find that it provides every day industries with the opportunity to increase innovation through interactive learning.

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Topics: Video Content, Technology

The VPM Blog

How do we know blogging regularly works? Because Verge Pipe Media began as a blog and grew into East Alabama's first HubSpot agency partner, that's how!

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