The VPM Blog

Why Christmas Commercials are the Best at Attracting and Delighting

Posted by Cody Lunsford on Dec 15, 2016 9:00:00 AM

As the song goes, it's the most wonderful time of the year. More specifically, it's the most wonderful time of the year for commercials. Some may argue that Super Bowl has better commercials and while they may be flashier and funnier, Christmas commercials tug at your heartstrings, make you feel warm and fuzzy, and maybe, just maybe, make you cry. Christmas commercials are incredible at both attracting and delighting, attracting people who may not know about their brand and delighting those who are already fans. The reason that the successful Christmas commercials work really well is because they choose to tell a story and focus on how the customer is feeling during the holiday season, rather than simply sell a product. We've talked before about leveraging video content, but let's put a Santa Hat on that idea as we take a look at some of the best Christmas Commercials and why they work so well. 

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Topics: Video Content

Augmented Reality vs. Virtual Reality: Which One Will Win?

Posted by Kayla Jolly on Sep 22, 2016 9:00:00 AM

Technology is ultimately ever-changing, and embracing these changes is crucial in today’s advertising world. One of the biggest revolutionary additions to the media world has been the introduction of augmented and virtual reality. When it comes to augmented reality vs. virtual reality, we’re curious to learn which one will win in the future.

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Topics: Video Content, Technology

Instagram Stories vs Snapchat: Stop The Hate

Posted by Don Crow on Aug 18, 2016 9:00:00 AM

We are a few weeks into the app update that brought us Instagram Stories. Immediately, the first few stories I watched were people asking for Snapchat followers (FD: I did this too), cries of unfair play, or just crying in general. Just like the integration of the Newsfeed into Facebook, the change is being met with criticism from casual to hardcore users.

I don't count myself an expert in either Instagram or Snapchat for personal use, but I'd like to think I've given some really solid advice to clients about how to use each platform for their business. And that's exactly why I'm here today, to help casual and business users alike understand Instagram Stories vs Snapchat.

I'll take it a step further and ask the crying to stop. Respect the difference between the two and go back to the drawing board and figure out how to make each platform work for you. If you're a brand marketer in any capacity you know without a doubt your job is to produce (and earn) brand equity where it matters.

In other words when it comes to Instagram Stories vs Snapchat: Stop the hate.

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Topics: Video Content

Social Media Video Guidelines

Posted by K'yani Gross on Jul 19, 2016 8:00:00 AM

Videos can often embody important messages you are trying to convey to your potential buyers. The vast amount of creativity that can be placed in visuals can cause a large impact on your marketing campaign. First, you must know how to customize your videos along the platforms. If you do not know the video requirements of the platforms you are wishing to use, you may have a problem. This is why I am here to inform you about the social media video guidelines.

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Topics: Social Media Strategy, Inbound Marketing, Video Content

Video Marketing for Higher Ed

Posted by K'yani Gross on Jul 7, 2016 8:00:00 AM

Pictures are worth a thousand words. Videos are worth a thousand pictures. So, why not provide visuals in your marketing campaign? Engage your audience's mind by letting them visualize what your products can do. Video marketing for higher education can be beneficial in a multitude of ways. Here, I will explain the pros of marketing your business via video. 

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Topics: Content Marketing, higher education, higher ed, Inbound Marketing, Video Content

Best Practices for Video Editing on Social Media

Posted by Crystal Rawls on Jul 6, 2016 8:00:00 AM

Let’s face it, if you’re not using some form of social media in your business nowadays, you aren’t going to go far. It’s where your audience thrives and consumes the content you send out. All successful businesses and entrepreneurs use the tools that social media sites graciously offer to their advantage in a way of bringing in more consumers. Uploading video is one of those tools.

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Topics: Video Content

Leveraging Facebook Videos

Posted by K'yani Gross on Jul 5, 2016 8:00:00 AM

Facebook videos, whether it's live or pre-recorded, can become a very useful marketing tool for businesses. Visuals are often important to potential buyers because they want to see what they're buying and who they are buying from. Social media is a platform where businesses can reach a large audience with ease.

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Topics: Brand Marketing, Inbound Marketing, Video Content

Why Virtual Reality Marketing Campaigns are Successful

Posted by K'yani Gross on Jun 23, 2016 8:00:00 AM

Technology has been taken to the next level. Virtual Reality or "VR" is the new marketing technique that immerses the audience into the campaign, literally. It's also a new technique that has taken the advertising industry by storm!

VR campaigns are successful because they engage the minds of potential consumers. There are three key components behind sucessful VR campaigns that I am going to explain in further detail. 

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Topics: Video Content

Why Use Facebook Live?

Posted by Eric Callaghan on Mar 30, 2016 8:00:00 AM

If you don't have (or use) Facebook Live yet, you probably will soon. Facebook Live is the up-and-coming live-stream video app from that website you spend all of your waking hours on. The addition of the "live" feature allows you to press a button on your device and broadcast to the world. I'm sure you're thinking, "hey Verge Pipe Media, why use Facebook Live when I already have a following on Periscope? I think I'm going to stick with it." Go ahead, but remember what we always say about the TV/radio/print media people who are just going to stick with it too, they're going extinct. If that's not a good enough reason, perhaps the next couple will convince you to try it out.

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Topics: Video Content

4 Tips on Getting Started With Video Content

Posted by Chad Oliver on Dec 29, 2015 8:00:00 AM


Verge Pipe Media's own Chad Oliver is back to give the people what they want! What did they want? More tips on an online video strategy! Duh!

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Topics: Video Content

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