We are a few weeks into the app update that brought us Instagram Stories. Immediately, the first few stories I watched were people asking for Snapchat followers (FD: I did this too), cries of unfair play, or just crying in general. Just like the integration of the Newsfeed into Facebook, the change is being met with criticism from casual to hardcore users.
I don't count myself an expert in either Instagram or Snapchat for personal use, but I'd like to think I've given some really solid advice to clients about how to use each platform for their business. And that's exactly why I'm here today, to help casual and business users alike understand Instagram Stories vs Snapchat.
I'll take it a step further and ask the crying to stop. Respect the difference between the two and go back to the drawing board and figure out how to make each platform work for you. If you're a brand marketer in any capacity you know without a doubt your job is to produce (and earn) brand equity where it matters.
In other words when it comes to Instagram Stories vs Snapchat: Stop the hate.