As the song goes, it's the most wonderful time of the year. More specifically, it's the most wonderful time of the year for commercials. Some may argue that Super Bowl has better commercials and while they may be flashier and funnier, Christmas commercials tug at your heartstrings, make you feel warm and fuzzy, and maybe, just maybe, make you cry. Christmas commercials are incredible at both attracting and delighting, attracting people who may not know about their brand and delighting those who are already fans. The reason that the successful Christmas commercials work really well is because they choose to tell a story and focus on how the customer is feeling during the holiday season, rather than simply sell a product. We've talked before about leveraging video content, but let's put a Santa Hat on that idea as we take a look at some of the best Christmas Commercials and why they work so well.